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Funny Commercial [October 2023]

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

You know those commercials that make you blurt out “Oh!” and grab your attention while you’re watching TV? October 2023 has plenty of them—ads that make you chuckle, warm your heart, and sometimes surprise you with bold, innovative direction.

We’re introducing buzzworthy commercials you’ll want to talk about with friends and family—“Have you seen this ad?”—and highlighting what makes them so appealing.

From spots that reveal unexpected sides of beloved national stars to unforgettable storylines you can’t shake after a single viewing, there are tons of must-see commercials—so don’t miss the chance to check them out.

Funny commercials [October 2023] (1–10)

Kura Sushi (no-additives) “Peak of the Season: Tuna and Hokkaido Fair” EditionDowntown

[Long Version CM] Kura Sushi Commercial: Pinnacle of Seasonality — Tuna and Hokkaido Fair

This commercial features the duo Downtown introducing Kura Sushi’s campaign, “Peak of the Season: Tuna and Hokkaido Fair,” within a sketch-like, comedic world.

While it takes the form of answering a question about recommended items, the well-timed pauses create a humorous vibe.

The dynamic shots of the sushi ensure that the deliciousness is clearly conveyed.

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Nishimatsuya 2023 Grand Founding Festival Sale “Recording/Birthday 2” Version

[Nishimatsuya Official] Grand Founding Festival Sale – Two Versions: Recording & Birthday [TV Commercial]

In this commercial announcing Nishimatsuya’s Founding Festival, the event is presented as the birthday of their mascot character, Mimi-chan.

Set in a recording studio, the ad features a deadpan exchange where the recording engineer asks, “How old is Mimi-chan now?” and Mimi-chan replies, “67.” The engineer then suddenly switches to polite speech, creating a surreal, humorous moment.

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