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[October 2024] Compilation of Commercial Songs

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Looking at the latest commercial songs from October 2024, you’ll notice a wide variety of tracks being used.

From NewJeans’ sophisticated, cool sound to mellow renditions that beautifully arrange Elvis Presley’s classic hits, every commercial has outstanding music choices! In this article, we’ll take a closer look at these memorable CM songs, along with the featured performers and the appeal of each commercial.

Find the tracks that catch your ear and take the time to really listen.

Latest Commercial Songs [October 2024] (11–20)

Unilever LUX “#BeHairself: Toward Hair that Shines Like Me – Part 2”

Inside of meTwice

Inside of me

Inside of meTwice

This is a LUX commercial featuring striking, cool visuals reminiscent of a TWICE music video.

The TWICE members appear one after another in black dresses, with their cool expressions and beautiful hair highlighted in close-up.

The background music uses “Inside of me,” a track from “DIVE,” released in 2024.

The lyrics, which feel like facing one’s inner self, are memorable, making it a power song that makes you think, “I want to be like that, too.”

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Recruit: “Encounters that don’t exist here yet. Music that isn’t here yet.” (commercial version)

New meYOASOBI

New me

New meYOASOBI

Here is the commercial featuring Recruit’s catchphrase, “Encounters that don’t exist here yet.” Many of you were probably moved by this animation, which portrays a girl who takes a brave first step in a world full of unknowns.

The BGM features YOASOBI’s “New me.” It’s a song based on the original story “Hakusan-dori Enjō no Ken,” and as the title suggests, it centers on the theme of becoming a new self—listen closely to the lyrics.

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Mandom Bifesta “Serum Cleansing Oil” Version / “Foam Face Wash” Version

Swaying -Flower of Destiny-ZEROBASEONE

ZEROBASEONE (ゼロベースワン) ‘Yurayura - Flower of Destiny -’ MV

Swaying -Flower of Destiny-ZEROBASEONE

In Bifesta’s commercial—which showcases a lineup centered on Mandom’s cleansing products—both the cleansing oil and foaming face wash are introduced.

The CM features close-up shots of the ZEROBASEONE members’ faces one after another, and it’s not just fans who were captivated by their beauty.

ZEROBASEONE also provides the background music for the commercial.

Their song “Yurayura -Unmei no Hana-,” their Japanese debut single, expresses a straightforward love set to a danceable beat.

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Volkswagen The new T-Cross “T-Cross Life with AiNA THE END” edition

Poppin’ RunAina ji Endo

AiNA THE END – Poppin’ Run [Official Music Video]

Poppin' RunAina ji Endo

The Volkswagen T-Cross commercial that began airing in October 2024 features Aina the End.

It shows a vibrant yellow T-Cross driving and Aina singing, making it a very memorable ad.

The song playing in the commercial is called “Poppin’ Run,” which was written specifically for this CM.

It’s very rhythmic and makes you want to start dancing when you hear it!

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NIVEA Kao NIVEA Cream “Nivea Flower of the North Wind” Version

With the Wind and a KissAina ji Endo

With the Wind and a Kiss

With the Wind and a KissAina ji Endo

This is the NIVEA Cream commercial “Kitakaze no NIVEA Hana” depicting Hana Toyoshima climbing a mountain and observing plants as part of activities at a botanical research institute.

It shows her using NIVEA Cream to care for her skin atop a mountain where the wind is strong and the air is dry.

The majestic natural scenery is stunning, making for a truly eye-catching ad.

The BGM features “Kaze to Kuchizuke to” by Aina the End, used in NIVEA’s 2024 commercials.

Aina’s distinctive vocals and the gentle melody are beautiful, and it’s a song that soothes the heart the more you listen.

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Kirin Brewery Kirin Hyoketsu “The Blue You Haven’t Known Yet: NEW Sugar-Free Ume”

south windRemioromen

Remioromen – South Wind

south windRemioromen

One of Kirin’s flagship products, Hyoketsu, has a commercial titled “Blue I Didn’t Yet Know,” and the way Anna Ishii, who appears in it, drinks so deliciously is truly striking.

It shows her taking a big gulp of Hyoketsu by the seaside after an all-out run, and many alcohol lovers must have watched it and thought, “Ah, that looks so good…” The background music is “Minamikaze” (South Wind), whose exhilarating drive is captivating.

It’s a song released by Remioromen in 2005, notable for its lyrics that sing of straightforward, earnest love.

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Latest Commercial Songs [October 2024] (21–30)

KOBELCO Kobe Steel 'Good Things for Tomorrow: Multiplying Technologies' Edition

Next to someoneŌhashi Chippoke

Chippoke Ohashi “Beside Someone” Music Video

Next to someoneŌhashi Chippoke

This commercial from KOBELCO highlights their focus on combining technologies to promote the use of hydrogen.

Actress Nao appears, delivering her lines with a bright smile.

The background music features “Dareka no Tonari” by singer-songwriter Chippoke Ohashi.

Released in October 2024, the song’s appealing, refreshing vibe is characterized by its high-tone vocals.

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