A special feature on commercials for the 27th House of Councillors election: trending videos calling on people to vote.
During the House of Councillors election period, you can’t watch TV or browse the web without seeing campaign commercials.
More and more of these ads go beyond simple announcements, using inventive production and fresh angles to deliver messages that resonate with voters.
In this article, we highlight some of the most memorable commercials aired for the 27th House of Councillors election.
Pay attention to the distinctive approaches each one takes, from appeals to young voters to messages rooted in local communities.
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A special feature on TV commercials for the 27th House of Councillors election. Trending videos encouraging people to vote (1–10)
Democratic Party for the People – House of Councillors Election 2025: The Summer That Changes Japanese Politics, ‘Backstage’ EditionYuichiro Tamaki, Kazuya Shimba
This is a commercial that looks back on what the Democratic Party for the People has done leading up to the 2025 House of Councillors election and promotes what they plan to do from here.
It injects a touch of humor by featuring party leader Yuichiro Tamaki and secretary-general Kazuya Shimba as idols, while powerfully expressing their determination going forward.
By including a scene from a speech stating that the votes they received reflect voices of dissatisfaction, it also conveys their sense of resolve and vigilance.
The final phrase, “The leading role in politics is you,” is an important point as it directly calls on people to vote.
Oita Prefectural Election Management Committee – 27th Regular Election of Members of the House of Councillors Awareness Video: “Regular” Version
This is a commercial by the Oita Prefectural Election Administration Commission promoting the importance of the 27th House of Councillors election.
It conveys the value of each vote alongside the smiles of young people, calling on viewers to think carefully and go vote for the sake of our future.
A notable touch is the effect that looks like steam rising from each person’s head, sending a message to take voting seriously and cast your ballot with passion.
While expressing strong determination, it also conveys a positive attitude toward elections.
Constitutional Democratic Party: “The foundation of food security is agriculture, and farmers.”Yoshihiko Noda
This is a commercial that clearly promotes the Constitutional Democratic Party’s vision for food security by portraying it through the lives of farmers.
It conveys the message that by addressing concerns such as the inability to maintain rice paddies due to a lack of successors and personnel through various policies, farmers can be protected and that this will lead to stronger food security.
A key point is the flow from farmers’ troubled expressions at the beginning to everyone smiling at the end, effectively showing that supporting farmers is connected to the well-being of society as a whole.
The light, breezy animation style also helps make the initiative feel familiar and accessible.
CM showcase for the 27th House of Councillors election. Trending videos encouraging people to vote (11–20)
Komeito: “Increase take-home pay through scholarship tax cuts” / “Deliver both tax cuts and benefits” / “The government will manage assets to create funding”Tetsuo Saito, Mitsunari Okamoto
This commercial communicates what the Komeito Party wants to do from here and how it intends to support people’s everyday lives.
It clearly highlights what is needed to provide that support, including increasing take-home pay through scholarship tax reductions, realizing both tax cuts and benefits, and securing funding through national asset management.
The phrase “When we say we’ll do it, we’ll see it through” also conveys determination and strength.
Because the scene is a speech aimed at reaching many people, that sense of strength is emphasized all the more.
Japan Innovation Party: Changing lives through social insurance premiums—“National Medical Expenses” / “How much is being deducted?” edition / “Silent Withholding” editionHirofumi Yoshimura
This is a commercial that specifically communicates what Nippon Ishin (Japan Innovation Party) is advocating for in the 2025 House of Councillors election—changing people’s lives by reforming social insurance premiums.
It confronts viewers with the reality of how much they currently pay in social insurance contributions and explains how changing that would affect their situation.
It clearly presents, with data, not only the direct impact on income—something close to home—but also what kind of future awaits if nothing changes.
By incorporating scenes of speeches, it adds a sense of strength to a video that is otherwise centered on explanation.
Japan Innovation Party: ‘Ishin delivers on its promises’ editionHirofumi Yoshimura
This is a commercial for the 2025 House of Councillors election that promotes the Japan Innovation Party’s slogan, “Ishin delivers on its promises.” It reflects on what the party has done so far, presenting concrete examples to show that it has followed through on its commitments.
The message emphasizes that promises made are promises kept, aiming to build trust in the party’s determination to change the future.
It also conveys a clear sense that what they are saying is truly achievable.
Constitutional Democratic Party: “Isn’t that rent too high?” edition
This is a commercial that promotes the Constitutional Democratic Party’s commitment to confronting the situation where prices and rents are rising but wages are not.
By also depicting how increases in prices and rents lead to a vicious cycle, it clearly emphasizes that this is a problem that needs to be solved.
It also shows how they plan to take action, which conveys a sense of trust and reassurance.
Because the issues and solutions in society are presented through text and simple illustrations, the message comes across directly.