A special feature on commercials for the 27th House of Councillors election: trending videos calling on people to vote.
During the House of Councillors election period, you can’t watch TV or browse the web without seeing campaign commercials.
More and more of these ads go beyond simple announcements, using inventive production and fresh angles to deliver messages that resonate with voters.
In this article, we highlight some of the most memorable commercials aired for the 27th House of Councillors election.
Pay attention to the distinctive approaches each one takes, from appeals to young voters to messages rooted in local communities.
A special feature on TV commercials for the 27th House of Councillors election. Trending videos encouraging people to vote (1–10)
Democratic Party for the People — 2025 House of Councillors Election: “We will defend our country ourselves.”Yuichiro Tamaki
This is a commercial by the Democratic Party for the People (DPFP) for the 2025 House of Councillors election.
In the “Defending Our Own Country Ourselves” segment, it outlines responses to issues concerning rice and foreign nationals.
The CM also incorporates footage of Yuichiro Tamaki’s street speeches, making it a spot that conveys not only policy direction but also a palpable, genuine passion.
Aichi Prefectural Election Administration Commission: Web Advertisement Videos for the 27th Regular Election of Members of the House of Councillors — “Early Voting” Edition / “For Young Voters” Edition / “Up to Two Days Before Election Day” EditionRena Matsui
This is a commercial featuring Rena Matsui—who is from Aichi Prefecture and was also active as a former member of SKE48—encouraging early voting and election participation among younger generations.
In addition to explaining the details of the early voting system, the “For Young People” segment highlights that voting rights begin at age 18, and it memorably urges people to vote using the relatable keyword ‘oshi’ (a favorite or someone you support) for younger audiences.
I think the casting and direction are well linked in this CM.
Miyazaki Prefecture 27th Regular House of Councillors Election Awareness Campaign: “Let’s Go Deliver Our Own Voice.”Hokuto Yoshino
In the commercial by the Miyazaki Prefecture Election Administration Commission, Hokuto Yoshino—member of THE RAMPAGE from EXILE TRIBE and a Miyazaki native—appears.
As footage shows Yoshino walking along the beach, a narration says, “We need your voice to help shape the society of tomorrow.” Beyond the message itself, including the casting of Yoshino, the commercial is clearly designed to encourage young people to vote.
Kanagawa Prefectural Election Management Committee: “Let’s go vote! Let’s make everyone’s voice heard!” (version)
This striking commercial, featuring a lineup of beloved Tatsunoko Production characters from popular anime like Yatterman, Gatchaman, and The Genie Family, is an ad by the Kanagawa Prefecture Election Administration Committee.
Set to an up-tempo tune, it urges viewers to “go vote,” leaving a powerful impression not just visually but aurally as well.
The song used in the commercial is the Italian canzone ‘Funiculì, Funiculà,’ first published in 1880.
While the CM uses parody lyrics, the original song was reportedly written with Neapolitan lyrics.
Tokyo Metropolitan Election Management Committee House of Councillors Election Awareness Event “Voting Pen Selection”
This commercial highlights one of the lesser-known, surprising rules at polling stations: you’re allowed to bring your own pen.
Because many people assume you have to use only what’s provided there, this rule feels unexpected and conveys a sense of reassurance that you can use your own tools.
The visuals—showing text being written stroke by stroke with a pen—are memorable, and the gradual completion of the characters also conveys the importance of each individual vote.
By promoting services that help you choose a pen for voting, the ad makes elections and voting feel more positive overall.
Nagano Prefecture Election Administration Commission, House of Councillors Regular Election: Vote with your own heart, with your own feelings. “Early Voting” version.
This is a commercial by the Nagano Prefecture Election Management Committee announcing the upcoming House of Councillors election and emphasizing its importance.
The central theme is “Vote with your own heart and your own convictions,” conveying the importance of voting while thinking about our future.
The gentle illustrations of people going to vote are striking, giving a sense of how familiar voting is and promoting a positive attitude toward it.
The election schedule is shown in text, and the message is also conveyed in sign language, making the video feel considerate in many ways.
Democratic Party for the People: 2025 House of Councillors Election — Abolishing the Provisional Gasoline Tax Rate, “Little League Baseball” VersionYuichiro Tamaki, Kazuya Shimba
This is a commercial promoting one of the Democratic Party for the People’s pledges in the 27th House of Councillors election: abolishing the provisional gasoline tax rate.
Using a youth baseball scene, it clearly conveys—with supporting data—that high gasoline prices make it difficult to travel to distant prefectures for games.
There’s a comedic twist in which party leader Yuichiro Tamaki and secretary-general Kazuya Shimba play the roles of the boys, giving the impression that a complex policy is being communicated in a light, accessible way.
The ad concludes with scenes of Diet questioning, adding a sense of strength and determination.