[November 2025] Trending Latest Commercials

JR Central: Supporting ‘Let’s Go Meet.’ “It’s not just that we’re gathering.” (version)

Central Japan Railway Company (JR Central) Supporting “Let’s Go Meet.” 60-second version of “We’re not just gathering.”

People boarding the Shinkansen to head to all kinds of event venues—music concerts, comedy shows, baseball games—are shown alongside the charged atmosphere at those venues.

The commercial conveys the message that they’re not just going to a venue or a gathering; they’re going to meet someone.

It’s a lovely expression that makes you feel as if the distance between you and your favorite performer has suddenly grown much smaller.

The background music is an instrumental brass arrangement of UA’s “Ai ni Ikou” (Let’s Go Meet).

Its flowing melody really sticks in your head after just one listen.

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Hane Keisuke

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SoftBank “Smartphone Debut Festival” / “Smartphone Debut Festival: Home Visit”Takashi Sorimachi, Asuka Saito

SoftBank Commercial: “Smartphone Debut Festival”

An announcement has been made for the “Smartphone Debut Festival,” which supports students making their first smartphone debut.

In keeping with the festival’s name in Japanese, the commercial cleverly emphasizes the syllable “sai,” making for a humorous and memorable touch.

It’s hard to look away from the wild, high-impact scenes—like Takashi Sorimachi riding a rhinoceros and bursting through a house wall.

The background music is a parody of Shibugakitai’s signature song “NAI NAI 16.”

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Hane Keisuke

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Kao New Beads Praise Me “Morning/Night” VersionYuriko Yoshitaka

Kao New Beads 'Praise Me' Morning/Night CM featuring Yuriko Yoshitaka

This commercial portrays a day in the life of Yuriko Yoshitaka.

In a calm voice, she talks about getting up properly every morning, finishing work, coming home in the cold, and still doing the laundry—and how she wants to be praised for that.

The direction leaves a strong impression that it’s thanks to the scent of New Beads that she’s able to keep going.

The BGM is one of Miki Imai’s signature songs, “PIECE OF MY WISH.” Released in 1991, it reached No.

1 on the Oricon charts.

It’s a gentle yet powerful encouragement ballad about facing your weakened self, accepting it, and moving forward.

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Hane Keisuke

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Nissin Foods Frozen Nissin Chinese Sauce-Free Dandan Noodles ‘Japan’s Best-Selling’ VersionHiroya Yamazaki

Frozen Nissin Chinese Series Dan Dan Noodles (No Soup) TV Commercial “No.1 in Sales in Japan” 30s / Hiroya Yamazaki

This is a commercial introducing a soupless dandan noodles product that you can enjoy just by heating it in a microwave—a big part of its appeal is how easy it is.

The ad features a close-up of Hiroya Yamazaki’s face, highlighting the product’s charm and its strong sales.

Yamazaki’s indescribable expression is surreal and really memorable, isn’t it? The song playing in the background is actually a parody of the theme song from the 1997 anime “Class King Yamazaki.” For men from the early Heisei era (single-digit years), it’s probably a nostalgic tune, don’t you think?

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Hane Keisuke

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Suntory Natural Mineral Water Crisp Fruit: ‘I’m a Pink Grapefruit’ EditionShingo Katori, Ran Takahashi

Suntory Natural Mineral Water Crisp Fruit “I’m Pink Grapefruit” Version, 15 seconds, Shingo Katori, Ran Takahashi

Shingo Katori appears before Ran Takahashi, who is briskly power-walking like a race walker, and hands him Suntory Tennensui Kiritto Kajitsu.

The two then drink Kiritto Kajitsu together, highlighting that it’s made only from ingredients that are good for the body.

The friendly rapport between Takahashi and Katori is especially appealing! The BGM features “Kitokito,” a track used in the film Wolf Children.

It’s an instrumental number with a strikingly beautiful melody that conveys a crisp, refreshing feel.

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Hane Keisuke

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Y!mobile “Invincible Parent and Child” VersionMana Ashida, Tetsurou Degawa, Eiko Koike

Y!mobile “Invincible Parent and Child” Version

In this commercial, created with the theme “Too powerful!”, Mana Ashida and Eiko Koike show off their kung fu as they try to break a board held by Tetsuro Degawa.

Ashida goes for a punch, while Koike aims a flying kick, and they end up launching not just the board but Degawa himself.

The “too powerful” here refers to how strong Y!mobile’s family discount is.

Details of the discount appear at the end of the commercial, so be sure to check it out.

By the way, the familiar background music is the theme song from the film Enter the Dragon.

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Hane Keisuke

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Google Pixel Switch Squad “Switching Is Easy” / “Data Transfer”

Google Pixel Switch Squad: Easy Switching Edition

Google Pixel Switch Squad: Data Transfer Edition

This commercial uses a playful animation to show how easy it is to transfer data with a Google Pixel, even when switching from other devices.

It portrays how concerns about the hassle of data migration—or the idea that moving from an iPhone might be even harder—are easily resolved by simply plugging in a cable.

The ad highlights that simplicity as a key selling point, clearly conveying the wish for viewers to consider Pixel as their next smartphone.

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kappamaki

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