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80s commercial songs. A roundup of Japanese songs from the 80s that have been used in commercials.

In this article, we’ll be introducing, all at once, the songs that were used in commercials aired in the 1980s, as well as 80s tracks that have been featured in commercials over the years!

Speaking of 80s music, a wide variety of artists—bands, female idols, singer-songwriters—burst onto the scene, and all of them gained tremendous popularity.

Countless songs were used in commercials, and many timeless classics that are still loved today were born during this era.

We’ve picked a wide range, from staple tunes you still hear often to hidden gems you might not have heard in a while, so please take this opportunity to listen closely and enjoy.

80s commercial songs. A roundup of Japanese pop songs from the 80s used in commercials (61–70)

SUBARU Leone

actressIwasaki Hiromi

Subaru The New Leone TV commercial 1980 Hiromi Iwasaki

This commercial shows Hiromi Iwasaki driving Subaru’s new Leone, conveying its various onboard features and smooth, comfortable ride.

The closing line, “I love it because it’s gentle,” also underscores the Leone’s sense of security.

The song used to enhance the ad’s refreshing atmosphere is Iwasaki’s “Joyu” (“Actress”).

Its sound is striking for blending calmness with a light touch, and the percussion timbres add a sense of passion.

The lyrics, which portray the life of an actress, evoke an image of strength.

SUNTORY (Suntory)

Tales of Happiness: Penguins’ Memory – Complete Collection of Commercials (1984–1985)

[Nostalgic Commercials] A Tale of Happiness: Penguins’ Memory - Complete Suntory Canned Beer Commercials [1984–1985]
Tales of Happiness: Penguins' Memory - Complete Collection of Commercials (1984–1985)

This is a compilation of Suntory CAN Beer commercials that aired between 1984 and 1985.

Alongside big-name idols like Seiko Matsuda and Shinobu Otake, the narration is done by George Tokoro—an impressive lineup.

Still, the real highlight, I think, is the poignant, adult love story played out by the adorable penguins.

These penguin characters served as the image mascots for Suntory’s commercials, and they were so popular that an animated feature film was later made: “Penguins’ Memory: A Tale of Happiness.”

Panasonic Dry Batteries 1989

randoseru (Japanese elementary school backpack)JUN SKY WALKER(S)

[Nostalgic CM] JUN SKY WALKERS Panasonic Dry Batteries (1989) JAPANESE COMMERCIALS

This is a commercial where members of JUN SKY WALKER(S) powerfully promote Panasonic’s batteries, which were marketed specifically for music.

The content layers performance scenes with colorful visuals, conveying energy and strength in a fun way.

The song featured in the CM is JUN SKY WALKER(S)’ “Randoseru,” included on their 1989 album “Aruite Ikou.” It’s about carrying dreams forward into the future, delivering a straightforward message of positivity and strength through a powerful band sound.

ANA Okinawa Summer Campaign

Windday, Taking You AlongTHE ALFEE

All Nippon Airways (ANA) 1986 commercial

This commercial, themed around a Passionate Summer Madonna, powerfully yet refreshingly captures the exhilaration of spending summer in Okinawa.

By depicting various activities you can enjoy there, such as yachting and diving, it also conveys the excitement of imagining what to do in Okinawa.

The song that firmly underscores the passion and vigor of the visuals is THE ALFEE’s “Kazeyōbi, Kimi o Tsurete.” With its striking sense of speed and powerful band sound, the forward-driving music paired with a refreshing vocal evokes a distinctly positive attitude.

ANA Okinawa Campaign 1987

Dance, fish.Yamashita Tatsuro

Tatsuro Yamashita “Soubo (The Masses)” / “Odoroyo, Fish (Dance, Fish)” Music Video
Dance, fish.Yamashita Tatsuro
ANA Sports Resort Okinawa – Yuriko Ishida – ♪ Tatsuro Yamashita “Odoroyo, Fish” (Let’s Dance, Fish)

This commercial conveys the excitement of traveling and spending time in Okinawa through images of Yuriko Ishida enjoying the Okinawan sea.

With sunny skies, crystal-clear water, and her radiant smile layered over it all, it vividly and refreshingly portrays the fun of leisure and sports.

The song that further highlights the gentle exhilaration expressed in these visuals is Tatsuro Yamashita’s “Odoroyo, Fish” (“Let’s Dance, Fish”).

Its light rhythm paired with a soft, memorable melody, and the buoyant layering of sounds, all effectively communicate a sense of joy.