A roundup of hit love songs from the ’90s
The 1990s were a decade that produced countless million-selling hits.
TV dramas were also hugely successful, and it wasn’t uncommon for theme songs to sell big alongside the shows themselves.
In this article, we’re shining a spotlight on love songs from that era.
We’ve gathered a variety of romantic tunes: theme songs from blockbuster romance dramas, wedding classics, and timeless love songs cherished across generations.
It’s a lineup that longtime fans who experienced the era firsthand will enjoy—as well as younger listeners who didn’t live through it.
Be sure to check it out!
- Iconic ballads of 90s J-pop: nostalgic mega-hits and fan favorites
- A heartbreak song that was a hit in the 90s. Classic and popular tracks in Japanese music.
- Showa-era love songs: A roundup of timeless love songs cherished across generations
- [Heisei Love Songs] A carefully selected collection of gem-like love songs that continue to be cherished even in the Reiwa era!
- Tear-jerking J-pop from the ’90s. Hit songs and real tearjerkers.
- Love songs recommended for women in their 40s: classic and popular Japanese hits
- Recommended love songs for people in their 90s: A collection of classic Shōwa-era romance songs
- Songs to give to your lover or someone you like. Love songs devoted wholeheartedly to your boyfriend or girlfriend.
- Love songs that were hits in the 2000s. Classic and popular Japanese songs.
- Love Hit Song Collection for Gals [A Must-Listen for Heisei-Era Gals]
- Ranking of Popular Songs by Female Singer-Songwriters of the 1990s [2026]
- Winter songs in 90s J-pop: a roundup of popular winter tunes
- Heisei-era heartbreak songs: A roundup of classic tracks from the ’90s to the 2010s
Compilation of Hit Love Songs from the ’90s (31–40)
Like when we first metEvery Little Thing
Every Little Thing is a duo that has gained popularity with pop tunes featuring a cute vocal style and a hint of rock.
Their 5th single, “Deatta Koro no You ni,” used as the theme for Morinaga’s ICE BOX commercial, starts with a crystalline chorus that instantly lifts your spirits.
The lyrics, which depict a romance blossoming in the heat of the season, are something many people can relate to in any era.
It’s one of Every Little Thing’s signature songs, with a refreshing ensemble that perfectly matches summer scenery.
My Baby Grand ~Wanting Warmth~ZARD
ZARD is a music unit widely supported across generations, known for signature songs like “Don’t Give Up.” Among their releases, one track that poignantly portrays a bittersweet love story is “My Baby Grand ~Nukumori ga Hoshikute~,” released in 1997.
It also drew attention for being featured in NTT DoCoMo’s ’97 winter commercial.
Over a weighty rock sound, Izumi Sakai’s crystal-clear vocals resonate.
It’s a love song that evokes the romantic feel of ’90s trendy dramas.
As I love you selfishly, I won’t hurt anyone but you.B’z
If you’re around my generation, you probably remember how, from the early to mid-’90s, song titles suddenly started getting as long as full sentences.
You could see this trend especially in tracks released by artists from the Being camp, and the quintessential example is, of course, “Aino mama ni wagamama ni Boku wa Kimi dake wo Kizutsukenai.” With its Oriental-flavored string intro, brass that boldly doubles the chorus, and guitars that handle everything from light, bouncy backing to hard-edged riffs, it became a massive hit with that over-the-top B’z sound.
Lyricist and vocalist Koshi Inaba, known for his distinctive sensibilities, practically sums everything up in the title alone—but that straightforward, no-frills confession of love really hits straight to the heart!
I love you more than anyone.Furuchi Toko
This is the seventh single by singer-songwriter Toko Furuuchi, who, drawing on lyrics rooted in her own romantic experiences, was hailed as a “goddess of love” and even a “love guru,” earning overwhelming support from women of her generation.
The song was used as an insert track for the TV drama “Oretachi ni Ki o Tsukero,” and it’s a ballad that has been covered by various musicians.
Its aching lyrics, carried by her crystalline vocals, convey the intricate emotions of women.
With a subtly urban arrangement that adds a strong hook, it stands as a classic ballad in the history of 1990s J-pop.
Swaying feelingsZARD
When people talk about ZARD’s signature songs, many would probably name “Makenaide” or “Yureru Omoi” first, right? Released in 1993—the year many Being-label artists churned out hits—this classic became a massive success.
If you were around back then, I’m sure I’m not the only one who thinks of this song whenever I pick up that sports drink.
The golden duo of Izumi Sakai on lyrics and Tetsurō Oda on composition handled the songwriting, and it’s also cherished as a go-to track for summer listening.
Sakai’s endlessly soaring, perfectly clear voice and the lyrics—simple yet skillfully worded—are sure to lift the spirits of anyone in the midst of a precious romance!