Speaking of Ajinomoto, it’s a company famous for its umami seasoning with the panda trademark.
They also handle every kind of dining-related product, including Japanese, Western, and Chinese soup stocks, mayonnaise and dressings, and the Cook Do series that lets you make delicious Chinese dishes easily by just adding ingredients.
These familiar products of ours are frequently featured in commercials, so if you watch TV, you probably see Ajinomoto ads quite often.
In this article, we’ll introduce a whole range of Ajinomoto commercials.
We’ll keep adding the latest commercials, so if there’s one you saw on TV that caught your eye, be sure to look for it here.
Blendy Instant Coffee “Cafe au Lait-chan’s Happiness” - 30 seconds
This commercial, featuring Nana Eikura, recommends making café au lait using Blendy instant coffee.
It highlights how it dissolves smoothly for an easy café au lait, and also introduces that it tastes great not only with regular milk but also when mixed with various alternatives like soy milk or almond milk.
If it’s presented as a way to enjoy café au lait at home as easily as buying it at a shop, many people might find themselves thinking, “I want it!”
Knorr Crispy de Copan “Let’s Crunch Together” VersionHaruna Kawaguchi
Knorr Crispy de Copain: Let’s crunch together – 30-second commercial starring Haruna Kawaguchi
The ad briskly shows Haruna Kawaguchi enjoying Knorr Cup Soup’s “Sakusaku de Copain.” It highlights the product’s signature feature—crunchy little bread pieces—and actively emphasizes their texture.
Many people probably find the crisp “sakusaku” sound appetite‑stimulating, don’t you think? The background music features original lyrics about that texture, set to the tune of “La Bamba.” Based on a Mexican folk song and covered by many artists, the most famous version is by Los Lobos, released in 1987.
It’s a track that makes you feel cheerful just by listening.
“Cook Do®” This was a hit too — Cheese and Garlic Mapo Tofu (Cheese-Garlic Mapo) Edition
“Cook Do®”: This was a good one too — Oyster Sauce Mushrooms edition
“Cook Do®” This was a hit, too — Mapo Kabocha (Spicy Pumpkin) Edition
"Cook Do®" This worked too: Chinjao-Shoga (Green Pepper Ginger) Edition
“Cook Do®” This Was a Hit Too: Satsuma Sweet-and-Sour Chicken Edition
"Cook Do®" This was a good option too – Twice-Cooked Tofu (Hoikō-Atsuage) Edition
"Cook Do®" This worked too: Eight-Treasure Crab Sticks (Happō Kanikama) edition
“Cook Do®” This was a hit too — Kung Pao Chicken and Cabbage (Kanshao Tori Kyabe) version
This is a commercial for the CookDo series of seasonings that let you easily make delicious Chinese dishes.
In this series of commercials, instead of following the original recipe on the back of the box, they introduce customized recipes using your preferred ingredients.
The commercial names these customized recipes the “99 Menu” and takes on a variety of creative variations.
They all look truly delicious and make you want to try them yourself, while also inspiring you to think, “I want to create my own original customized recipe too!”
Ajinomoto commercials. A collection of Cook Do and Knorr commercials (11–20)
Ajinomoto Cook Do Today’s Big Plate: Pork Belly and Daikon Radish “A Housewife’s True Feelings” Version / Pork Belly and Chinese Cabbage “Delicious Things” VersionEiko Koike
“Cook Do Today’s Big Platter” Pork Belly and Daikon – Housewives’ True Feelings Version – 30 Seconds – Revised – Eiko Koike
“Cook Do Kyo no Ozara” Pork Belly and Chinese Cabbage – Delicious Things Version, 30 seconds, Revised, Eiko Koike
This commercial features Eiko Koike as a housewife struggling to decide on dinner, highlighting how Cook Do’s “Kyo no Oozara” solves that problem.
It depicts the familiar situation where, when you ask what everyone wants for dinner, the answers are “anything” or “something tasty,” and shows that even then, this option can easily make everyone happy.
The content conveys that the product thoughtfully supports both the person cooking and the people eating, as seen in their smiles when they take a bite.
The original BGM is arranged with lightly resonant strings, and its buoyant tones evoke a feeling of autumnal warmth.
This commercial highlights, through Tatsuya Fujiwara’s reactions, how Cook Do’s oyster sauce makes everyday dishes even tastier.
When stir-fried vegetables or lettuce feel a bit lacking in flavor, the oyster sauce elevates them to something more authentic—expressed with big, dramatic reactions.
The original background music, featuring a distinctive song, further accentuates the ad’s comedic vibe.
With its powerful chorus singing out “Cook Do,” it also conveys the joy of eating.
This commercial portrays Noritake Kinashi and Ayaka Miyoshi as a family, highlighting how Cook Do supports their family time together.
By showing humorous moments—like voting on the menu or waiting with a bowl of rice for the main dish—it conveys the idea of deliciousness that accompanies happiness.
The music further amplifying those positive emotions depicted on screen is “Pomp and Circumstance.” Its expansive, powerful arrangement is striking, and you can sense a bright atmosphere and forward-looking emotions from the sound.
