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Ajinomoto commercials. A collection of Cook Do and Knorr commercials.

Speaking of Ajinomoto, it’s a company famous for its umami seasoning with the panda trademark.

They also handle every kind of dining-related product, including Japanese, Western, and Chinese soup stocks, mayonnaise and dressings, and the Cook Do series that lets you make delicious Chinese dishes easily by just adding ingredients.

These familiar products of ours are frequently featured in commercials, so if you watch TV, you probably see Ajinomoto ads quite often.

In this article, we’ll introduce a whole range of Ajinomoto commercials.

We’ll keep adding the latest commercials, so if there’s one you saw on TV that caught your eye, be sure to look for it here.

Ajinomoto commercials. Compilation of Cook Do and Knorr commercials (1–10)

AJINOMOTO AGF Blendy Instant Coffee “Cafe au Lait-chan’s Happiness” VersionNana Eikura

Blendy Instant Coffee “Cafe au Lait-chan’s Happiness” - 30 seconds

This commercial, featuring Nana Eikura, recommends making café au lait using Blendy instant coffee.

It highlights how it dissolves smoothly for an easy café au lait, and also introduces that it tastes great not only with regular milk but also when mixed with various alternatives like soy milk or almond milk.

If it’s presented as a way to enjoy café au lait at home as easily as buying it at a shop, many people might find themselves thinking, “I want it!”

Knorr Crispy de Copan “Let’s Crunch Together” VersionHaruna Kawaguchi

Knorr Crispy de Copain: Let’s crunch together – 30-second commercial starring Haruna Kawaguchi

The ad briskly shows Haruna Kawaguchi enjoying Knorr Cup Soup’s “Sakusaku de Copain.” It highlights the product’s signature feature—crunchy little bread pieces—and actively emphasizes their texture.

Many people probably find the crisp “sakusaku” sound appetite‑stimulating, don’t you think? The background music features original lyrics about that texture, set to the tune of “La Bamba.” Based on a Mexican folk song and covered by many artists, the most famous version is by Los Lobos, released in 1987.

It’s a track that makes you feel cheerful just by listening.

Ajinomoto Cook Do: “Cheese Garlic Mapo” / “Dry-Fried Chicken with Cabbage” / “Eight-Treasure Crab Stick” / “Twice-Cooked Thick Fried Tofu” / “Satsuma Sweet-and-Sour Chicken” / “Green Pepper and Ginger” / “Mapo Kabocha (Pumpkin)” / “Oyster Sauce Mushrooms”

This is a commercial for the CookDo series of seasonings that let you easily make delicious Chinese dishes.

In this series of commercials, instead of following the original recipe on the back of the box, they introduce customized recipes using your preferred ingredients.

The commercial names these customized recipes the “99 Menu” and takes on a variety of creative variations.

They all look truly delicious and make you want to try them yourself, while also inspiring you to think, “I want to create my own original customized recipe too!”

Ajinomoto commercials. A collection of Cook Do and Knorr commercials (11–20)

Ajinomoto AGF A Slightly Luxurious Coffee Shop Stick “With Just This One” VersionTakao Osawa, Hyuga Todo

"A Slightly Luxurious Coffee Shop®" Stick - 'With Just This One' Version, 30 Seconds

This commercial shows Takao Osawa watching over office workers, highlighting how a slightly luxurious coffee shop gently supports everyday life.

It features the stick-type coffee, expressing how you can easily enjoy delicious coffee that helps you relax.

The idea of it being just a little indulgent is also key, suggesting it gives you the energy to push yourself a bit further.

Ajinomoto Cook Do Today’s Big Plate: Meat Miso Cabbage / Soft-Egg Pork Cabbage “Mom’s Cabbage” VersionEiko Koike

“CookDo Today’s Big Plate” Meat-Miso Cabbage / Melty Egg Pork & Cabbage — Mom’s Cabbage Edition 30s, Eiko Koike

This commercial features interactions between Eiko Koike and children to highlight how easy and delicious today’s big-plate dishes—meat miso cabbage and silky egg pork-and-cabbage—are.

It conveys that the flavor is so beloved by kids it’s known as “Mom’s cabbage,” and that it’s simple to make.

A key point is that two types of dishes are introduced, showing how they can add variety to everyday menus.

The light background music also stands out, giving a relaxed, everyday-life feel.

Ajinomoto Cook Do Twice-Cooked Pork “Adolescence” VersionTomomitsu Yamaguchi, Hana Sugisaki

CM Hana Sugisaki 30s Ajinomoto Cook Do “Twice-Cooked Pork: Adolescence” version

This commercial highlights how Cook Do’s Twice-Cooked Pork supports family bonds through its delicious taste, conveyed through a wordless exchange between Tomomitsu Yamaguchi and Hana Sugisaki.

It begins with a poignant scene where the father serves his daughter some twice-cooked pork, only to have her refuse it.

The story then progresses to the father tearing up as he watches the dish being eaten, but from there, the daughter hands the twice-cooked pork back to her father.

Their shared smiles express the closeness of the family.

The warm atmosphere of the visuals is further enhanced by the original, gently resonant BGM.

Its distinctive three-beat rhythm brings a lightness that effectively conveys warmth and joy.

Ajinomoto Cook Do Goku Mala Mapo Tofu: ‘Get Seriously Numb’Hiroshi Abe

Cook Do® Extreme: Get Seriously Numb (Spicy) - 2025 Revision, 15 Seconds, Hiroshi Abe

This is a commercial introducing what the Mala Mapo Tofu from Cook Do’s premium ‘Goku’ series—known for its authentic flavors—is like.

By showing Hiroshi Abe eating intently and the smile he reveals as he does, the ad powerfully conveys the product’s high quality.

Further emphasizing the strength of the visuals is an original piece of background music that communicates a sense of tension.

Built around a briskly resonant piano, the composition balances lightness and force, creating a distinctive worldview.