Speaking of Ajinomoto, it’s a company famous for its umami seasoning with the panda trademark.
They also handle every kind of dining-related product, including Japanese, Western, and Chinese soup stocks, mayonnaise and dressings, and the Cook Do series that lets you make delicious Chinese dishes easily by just adding ingredients.
These familiar products of ours are frequently featured in commercials, so if you watch TV, you probably see Ajinomoto ads quite often.
In this article, we’ll introduce a whole range of Ajinomoto commercials.
We’ll keep adding the latest commercials, so if there’s one you saw on TV that caught your eye, be sure to look for it here.
"CookDo Today’s Big Plate" Pork Belly and Eggplant – The Eggplant Thing Version – 15 seconds – Eiko Koike
“CookDo Today’s Big Plate” Pork Belly & Eggplant / Chicken Thigh & Eggplant — All About Eggplants, 30 seconds, Eiko Koike
This commercial cheerfully showcases, through a family’s interactions, that today’s big-platter pork belly and eggplant dish is a flavor kids love.
The story unfolds with Eiko Koike narrating the children’s requests for “that eggplant thing,” leading into a reveal of what the dish is like.
Their expressions as they savor the happiness after eating are memorable, effectively highlighting both the ease of preparation and the delicious taste.
The light, overlapping BGM is another striking point, reinforcing the impression of an ordinary, everyday scene.
Ajinomoto Cook Do Today’s Big Plate: Pork Belly and Daikon Radish “A Housewife’s True Feelings” Version / Pork Belly and Chinese Cabbage “Delicious Things” VersionEiko Koike
“Cook Do Today’s Big Platter” Pork Belly and Daikon – Housewives’ True Feelings Version – 30 Seconds – Revised – Eiko Koike
“Cook Do Kyo no Ozara” Pork Belly and Chinese Cabbage – Delicious Things Version, 30 seconds, Revised, Eiko Koike
This commercial features Eiko Koike as a housewife struggling to decide on dinner, highlighting how Cook Do’s “Kyo no Oozara” solves that problem.
It depicts the familiar situation where, when you ask what everyone wants for dinner, the answers are “anything” or “something tasty,” and shows that even then, this option can easily make everyone happy.
The content conveys that the product thoughtfully supports both the person cooking and the people eating, as seen in their smiles when they take a bite.
The original BGM is arranged with lightly resonant strings, and its buoyant tones evoke a feeling of autumnal warmth.
This commercial promotes the hidden potential of oyster sauce, which many people think can only be used in limited situations.
In the distinctive visuals where a bottle of oyster sauce starts dancing, we show that it stands alongside other seasonings.
In scenes where Tatsuya Fujiwara uses it in various dishes, we specifically introduce what it pairs well with, including his reactions when tasting the food.
By using oyster sauce in unexpected ways, it also sparks curiosity about other possible uses.
This commercial highlights, through Tatsuya Fujiwara’s reactions, how Cook Do’s oyster sauce makes everyday dishes even tastier.
When stir-fried vegetables or lettuce feel a bit lacking in flavor, the oyster sauce elevates them to something more authentic—expressed with big, dramatic reactions.
The original background music, featuring a distinctive song, further accentuates the ad’s comedic vibe.
With its powerful chorus singing out “Cook Do,” it also conveys the joy of eating.
Ajinomoto Cook Do Pepper Steak ‘This is also Chinjao’ Version / Twice-Cooked Pork ‘This is also Hoikoro’ VersionRyuji, Hiroshi Abe, Kurumi Inagaki
"CookDo®" Pepper Steak Strips (Chinjao Rosu) - This one’s also the Chinjao edition - Full - Ryuji
"CookDo®" Twice-Cooked Pork — This One’s Also the Hui Guo Rou Version — Full — Ryuji
This commercial features Ryuji, famous for his Buzz Recipes, proposing new variations for Cook Do and expanding its possibilities.
It adds narration to the commercial starring Hiroshi Abe and Kurumi Inagaki to emphasize that you can make equally rice-friendly dishes with other ingredients.
Because it’s Ryuji—who has created so many new recipes—the message feels especially convincing.
The light, buoyant background music is also key: the bouncy string tones convey the fun and excitement of cooking.
This commercial portrays Noritake Kinashi and Ayaka Miyoshi as a family, highlighting how Cook Do supports their family time together.
By showing humorous moments—like voting on the menu or waiting with a bowl of rice for the main dish—it conveys the idea of deliciousness that accompanies happiness.
The music further amplifying those positive emotions depicted on screen is “Pomp and Circumstance.” Its expansive, powerful arrangement is striking, and you can sense a bright atmosphere and forward-looking emotions from the sound.
