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Ajinomoto commercials. A collection of Cook Do and Knorr commercials.

Speaking of Ajinomoto, it’s a company famous for its umami seasoning with the panda trademark.

They also handle every kind of dining-related product, including Japanese, Western, and Chinese soup stocks, mayonnaise and dressings, and the Cook Do series that lets you make delicious Chinese dishes easily by just adding ingredients.

These familiar products of ours are frequently featured in commercials, so if you watch TV, you probably see Ajinomoto ads quite often.

In this article, we’ll introduce a whole range of Ajinomoto commercials.

We’ll keep adding the latest commercials, so if there’s one you saw on TV that caught your eye, be sure to look for it here.

Ajinomoto commercials. A collection of Cook Do and Knorr commercials (11–20)

Ajinomoto AGF A Slightly Luxurious Coffee Shop Stick “With Just This One” VersionTakao Osawa, Hyuga Todo

"A Slightly Luxurious Coffee Shop®" Stick - 'With Just This One' Version, 30 Seconds

This commercial shows Takao Osawa watching over office workers, highlighting how a slightly luxurious coffee shop gently supports everyday life.

It features the stick-type coffee, expressing how you can easily enjoy delicious coffee that helps you relax.

The idea of it being just a little indulgent is also key, suggesting it gives you the energy to push yourself a bit further.

Ajinomoto Cook Do Today’s Big Plate: Meat Miso Cabbage / Soft-Egg Pork Cabbage “Mom’s Cabbage” VersionEiko Koike

“CookDo Today’s Big Plate” Meat-Miso Cabbage / Melty Egg Pork & Cabbage — Mom’s Cabbage Edition 30s, Eiko Koike

This commercial features interactions between Eiko Koike and children to highlight how easy and delicious today’s big-plate dishes—meat miso cabbage and silky egg pork-and-cabbage—are.

It conveys that the flavor is so beloved by kids it’s known as “Mom’s cabbage,” and that it’s simple to make.

A key point is that two types of dishes are introduced, showing how they can add variety to everyday menus.

The light background music also stands out, giving a relaxed, everyday-life feel.

Ajinomoto Cook Do Twice-Cooked Pork “Adolescence” VersionTomomitsu Yamaguchi, Hana Sugisaki

CM Hana Sugisaki 30s Ajinomoto Cook Do “Twice-Cooked Pork: Adolescence” version

This commercial highlights how Cook Do’s Twice-Cooked Pork supports family bonds through its delicious taste, conveyed through a wordless exchange between Tomomitsu Yamaguchi and Hana Sugisaki.

It begins with a poignant scene where the father serves his daughter some twice-cooked pork, only to have her refuse it.

The story then progresses to the father tearing up as he watches the dish being eaten, but from there, the daughter hands the twice-cooked pork back to her father.

Their shared smiles express the closeness of the family.

The warm atmosphere of the visuals is further enhanced by the original, gently resonant BGM.

Its distinctive three-beat rhythm brings a lightness that effectively conveys warmth and joy.

Ajinomoto Cook Do Goku Mala Mapo Tofu: ‘Get Seriously Numb’Hiroshi Abe

Cook Do® Extreme: Get Seriously Numb (Spicy) - 2025 Revision, 15 Seconds, Hiroshi Abe

This is a commercial introducing what the Mala Mapo Tofu from Cook Do’s premium ‘Goku’ series—known for its authentic flavors—is like.

By showing Hiroshi Abe eating intently and the smile he reveals as he does, the ad powerfully conveys the product’s high quality.

Further emphasizing the strength of the visuals is an original piece of background music that communicates a sense of tension.

Built around a briskly resonant piano, the composition balances lightness and force, creating a distinctive worldview.

Ajinomoto Cook Do Today’s Big Plate Pork Belly & Eggplant “That Eggplant Thing” / Pork Belly & Eggplant, Chicken Thigh & Eggplant “Various Eggplant Things”Eiko Koike

This commercial cheerfully showcases, through a family’s interactions, that today’s big-platter pork belly and eggplant dish is a flavor kids love.

The story unfolds with Eiko Koike narrating the children’s requests for “that eggplant thing,” leading into a reveal of what the dish is like.

Their expressions as they savor the happiness after eating are memorable, effectively highlighting both the ease of preparation and the delicious taste.

The light, overlapping BGM is another striking point, reinforcing the impression of an ordinary, everyday scene.

Ajinomoto Cook Do Oyster Sauce “Bottle Dance” Version / “All” VersionTatsuya Fujiwara

This commercial promotes the hidden potential of oyster sauce, which many people think can only be used in limited situations.

In the distinctive visuals where a bottle of oyster sauce starts dancing, we show that it stands alongside other seasonings.

In scenes where Tatsuya Fujiwara uses it in various dishes, we specifically introduce what it pairs well with, including his reactions when tasting the food.

By using oyster sauce in unexpected ways, it also sparks curiosity about other possible uses.

Ajinomoto commercials. A collection of Cook Do and Knorr commercials (21–30)

Ajinomoto Cook Do Pepper Steak ‘This is also Chinjao’ Version / Twice-Cooked Pork ‘This is also Hoikoro’ VersionRyuji, Hiroshi Abe, Kurumi Inagaki

This commercial features Ryuji, famous for his Buzz Recipes, proposing new variations for Cook Do and expanding its possibilities.

It adds narration to the commercial starring Hiroshi Abe and Kurumi Inagaki to emphasize that you can make equally rice-friendly dishes with other ingredients.

Because it’s Ryuji—who has created so many new recipes—the message feels especially convincing.

The light, buoyant background music is also key: the bouncy string tones convey the fun and excitement of cooking.