A roundup of Blendy commercials. Commercials for Ajinomoto AGF’s coffee.
Blendy is loved for its delicious taste that you can enjoy easily, whether as instant coffee or bottled coffee.
Launched in 1977 with Maxwell Blendy as its predecessor brand, it has long been a favorite among many consumers.
When it comes to Blendy commercials, many of you have probably seen them—they air quite frequently.
In this article, we’ll introduce a wide range of Blendy commercials, both old and new.
Take this opportunity to watch them again.
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Compilation of Blendy commercials. Ajinomoto AGF coffee commercials (1–10)
Ajinomoto AGF Blendy Cafe Latory Stick: “Why does foam make us so happy?” (commercial)Keiko Kitagawa
This commercial promotes the Cafe Latory series from Blendy through the presence of Keiko Kitagawa.
Among the series, it focuses on the café latte, especially its foam, whose smoothness comes across clearly from its appearance.
The way Keiko Kitagawa drinks it—her posture and expressions—is also a key point, conveying the high quality that makes even the foam delicious.
It’s a calm, gentle piece that also depicts the convenience of simply adding hot water to enjoy that flavor.
AGF “Already finished!?” 2010 versionTomoyo Harada
The commercial “Already done!? 2010” features Tomoyo Harada and the familiar Blendy jingle.
The singing voice in this ad belongs to Hajime Anzai, a singer who has performed numerous commercial songs and also works as an illustrator, art director, and voice actor.
Carried by a refreshing acoustic guitar melody, Anzai’s vocals have a warmth that seems to envelop the listener.
You’ll be drawn not only to the product, but surely to Anzai’s voice as well!
AGF Cafe Latory Stick: ‘First time, Latory.’Keiko Kitagawa
In the Café Latory Stick commercial “Hajimete no, Rattori” featuring Keiko Kitagawa, an original song for the ad plays.
The singer is singer-songwriter Shane Holland.
The composer is monolog, a music producer and multi-instrumentalist who masterfully plays a variety of instruments.
Shane’s divinely gentle vocals layered over the piano create a truly soothing moment, perfect for feeling dreamy and relaxed.
It’s a track you’ll want to keep listening to—far too good to be confined to just a few dozen seconds in a commercial.
Blendy commercial roundup: Ajinomoto AGF coffee commercials (11–20)
AGF Café Latory Stick: “Make the time with me rich and intense”Keiko Kitagawa
The Cafe Latory stick commercial featuring Keiko Kitagawa, titled “Make Our Time Richer,” uses an original song for the ad.
The singer is Steve Memmolo, a singer-songwriter from the United States.
Carried by a soft, comforting electric piano melody, Steve’s gentle, soothing vocals flow through the spot.
It’s the perfect track to use as background music when you’re savoring some slow, personal time with a cup of coffee—just like in the commercial.
AGF ‘Uchiwa, Uchimizu, Blendy’ EditionTomoyo Harada
In the commercial “Uchiwa, Uchimizu, Blendy” featuring Tomoyo Harada, the familiar original song used in Blendy commercials plays.
The singer is Vilma de Oliveira, a Brazil-born vocalist active mainly in clubs around Tokyo.
The bossa nova–style arrangement—her specialty—can only be described as chic! The track opens with horns, and in the latter half the familiar melody is sung by Vilma.
Despite being just a few dozen seconds long, the ad instantly draws you into the world of bossa nova.
AGF Cafe Latory Stick: “Why does foam make us so happy?” versionKeiko Kitagawa
The Cafe Latory stick commercial featuring Keiko Kitagawa, titled “Why Does Foam Make Us So Happy?”, uses an original song created for the ad.
The singer is Heather Woods, a vocalist from the state of Maine in the U.S.
The composer is Fumitake Igarashi, a keyboardist and composer known for producing numerous commercial songs.
The melody captures the product’s refined, warm atmosphere as-is, making it incredibly easy on the ears.
It even has a stylish vibe that wouldn’t feel out of place playing in a café somewhere—perfect as background music for a coffee break!
AGF Blendy Stick: “A Good Morning Starts with a Gentle Cafe au Lait”Takanori Iwata
In the Blendy Stick commercial “A gentle café au lait makes for a good morning,” Takanori Iwata of Sandaime J SOUL BROTHERS from EXILE TRIBE sings an original song created for the ad.
Since Iwata usually performs as a dancer and doesn’t often have chances to sing, it’s a rare treat to hear his voice.
Over a gentle melody, the lyrics describe the product.
In the morning, you’ll want to sip a café au lait while listening to Iwata’s soothing vocals! It’s the kind of song that makes many people feel that way as soon as they hear it.