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Lovely commercial jingle

A roundup of Blendy commercials. Commercials for Ajinomoto AGF’s coffee.

Blendy is loved for its delicious taste that you can enjoy easily, whether as instant coffee or bottled coffee.

Launched in 1977 with Maxwell Blendy as its predecessor brand, it has long been a favorite among many consumers.

When it comes to Blendy commercials, many of you have probably seen them—they air quite frequently.

In this article, we’ll introduce a wide range of Blendy commercials, both old and new.

Take this opportunity to watch them again.

Compilation of Blendy commercials. Ajinomoto AGF coffee commercials (21–30)

Ajinomoto AGF Blendy Cafe Latory Stick ‘Gently Charge Your Happiness with Cafe Latory: Kyou Suki (Today, I Like You)’ VersionRinka, Ria Yonezawa

"Blendy Cafe Latory" Stick: "Gently Charge Your Happiness with Cafe Latory — KyoSuki" 30-second spot

This commercial portrays the feeling of wanting to see someone and the feeling of waiting for someone, leading to a happy time spent together.

It features Rin and Ria Yonezawa.

The way they share their delight, saying “Oishii~” as they’re impressed by the delicious taste of Blendy Café Latory, is adorable.

It’s the kind of commercial that makes you imagine the leisurely time that’s about to begin and think, “Maybe I’ll relax too.”

AJINOMOTO AGF Blendy Instant Coffee “Cafe au Lait-chan’s Happiness” VersionNana Eikura

Blendy Instant Coffee “Cafe au Lait-chan’s Happiness” - 30 seconds

This commercial, featuring Nana Eikura, recommends making café au lait using Blendy instant coffee.

It highlights how it dissolves smoothly for an easy café au lait, and also introduces that it tastes great not only with regular milk but also when mixed with various alternatives like soy milk or almond milk.

If it’s presented as a way to enjoy café au lait at home as easily as buying it at a shop, many people might find themselves thinking, “I want it!”

AGF Blendy Matcha Sip: “First Matcha Sip” EditionTomoyo Harada

[Japanese Advertisement] Tomoyo Harada, AGF, Japanese expressions in the commercial, “Dore dore. Let’s see.” Includes Japanese and Korean subtitles. TVCM featuring Tomoyo Harada.

This commercial promotes the launch of a matcha flavor from Blendy’s stick-type lineup, highlighted through Tomoyo Harada’s reactions.

Since the brand is strongly associated with coffee, the story plays on the question of how high the quality of their matcha could be.

As she pours the powder, adds hot water, takes in the aroma, and then tastes it, her expression gradually changes—communicating that the quality exceeds expectations.

Her blissful smile also conveys a strong sense of anticipation about the flavor.

AGF Blendy The Litre: ‘The Litre, Chatting Away’ VersionTomoyo Harada

Blendy commercial: “One liter, chat it out-er.”

This is a commercial introducing Blendy’s “The Liter,” which lets you make a 1-liter drink just by dissolving a stick.

It conveys both the ease of simply dissolving it in water and the excitement of variety with options like tea and coffee.

The happy expressions after drinking are also a key point, effectively highlighting the delicious taste.

It even shows pouring into a personal bottle at the end, clearly emphasizing how easy it is to use in that context as well.

AGF Blendy Stick No Sweetness “Gap” Version / “Zero Stress” Version / “Zero-Sweetness Latte (Ore)” Version / “Confession” VersionTakanori Iwata

Gunner Iwata of Sandaime J SOUL BROTHERS makes hearts skip a beat with a sweet confession: “Actually, I like you.” His gentle singing voice also features in the new web video and making-of for Blendy Stick Café au Lait No Sweetness.

This commercial gently conveys that stick-type Blendy is perfect for a peaceful morning moment.

It’s tailored to people who don’t like sweetness, highlighting that there’s also a no-sweetness option available for them.

The way Takanori Iwata speaks to us softly also suggests that the brand caters to each person’s preferences.

With its gentle narration and a backdrop bathed in soft light, the overall imagery evokes a relaxed, calming atmosphere.

AGF Blendy My Bottle Stick “Pop! A Smile Blossoms” VersionHiroe Igeta

Blendy My Bottle Stick “Pop! A Smile Blossoms” 15-second version

This commercial introduces Blendy’s My Bottle Sticks, conveying not only how easy they are to use but also how delicious they taste.

You can see the simplicity—just put it in your bottle and add water—and the surprise at the flavor through Hiroe Igeta’s expressions.

The blooming flowers shown after drinking evoke a rich taste and a sense of relaxation.