RAG MusicCheer Songs
Lovely cheer song

Cheer songs used in commercials. Popular CM tracks and commercial songs.

Songs featured in TV commercials have a strange way of sticking in our memories, don’t they? Cheer songs in particular not only shape the image of a company or product, but also deliver messages that resonate with viewers.

Many of you have probably had the experience of feeling energized by an upbeat melody or encouraged by moving lyrics.

In this article, we’ll present a roundup of cheer songs that have been used in commercials so far.

There are plenty of classics that lift our spirits, so we hope you’ll find a new favorite.

Cheering songs used in commercials. Popular commercial tunes, commercial songs (81–90)

warebaAI

“Wareba” (Official video)
warebaAI
KitKat Kit, Sakura Bloom! Encouraging Exam Takers – Message Sakura (30-second version)

This commercial shows what the “Message Sakura” is like—a display where encouraging messages for exam takers are projected.

With the theme “Kitto, Sakura Saku yo” (“Surely, the cherry blossoms will bloom”), powerful messages appear alongside beautiful visuals of cherry blossoms, and you can feel the chain of support as people add their own messages.

What further emphasizes this powerful encouragement is AI-san’s song “Wareba.” The title corresponds to “whatever,” carrying a forward-looking determination like “anything” or “anyway.” Including its lyrics and sound, the song conveys both warmth and strength, and you can feel the power to carve out the future.

I am the protagonist.Nakamura Kaho

Kaho Nakamura “I Am the Protagonist” Uta no Genzaichi 2019 in STUDIO COAST
I am the protagonist.Nakamura Kaho
Apple Mac CM 'A Story That Doesn’t Exist in This World Yet' 30-Second Version

The Mac commercial that aired in 2020 was captivating for its lavish concept of stitching together scenes where Macs appear across various anime.

Some depictions are very faithful, while others tweak the Apple logo a bit—showing how the portrayal of Mac varies from anime to anime.

The background music is Kaho Nakamura’s “I Am the Protagonist.” The lyrics, which express strong self-confidence, are striking and give you courage when you listen.

To the Lightmiwa

miwa 'To the Light' Music Video
To the Lightmiwa
Alice Hirose New Commercial: 'Work is about encounters.' 30-second version

This is an introductory commercial for Ready Crew, a business matching agent operated by Frontier Inc.

The narration delivers a message that supports the spirit of taking on challenges and facing difficulties at work, emphasizing that Ready Crew is a reliable presence.

The background music features miwa’s signature song “Hikari e,” an uplifting anthem with an encouraging, forward-looking message.

day by dayNishida Gallagher

mineo TV commercial 'SIM' version 15 seconds

This commercial, which aired in the fall of 2023, is a fun one themed around the finger heart.

It shows people making the gesture one after another, and the narration asks, “Is this pose already out of style?” But if you look closely, it turns out they aren’t making finger hearts—they’re holding mineo SIM cards.

The ad highlights how easy it is to switch to mineo, which offers lower fees, by simply swapping the SIM card while keeping your current device.

It’s a clever execution that blends humor with the key message.

The background music is “day by day” by Nishida Gallagher, a gentle, encouraging song carried by a beautiful high-tone vocal.

determinationSUPER BEAVER

Yoshiharu Habu to play a match against a high school girl!? SUPER BEAVER’s newly written song “Kesshin” chosen for the commercial track; Morinaga’s “in Jelly Energy Glucose” new CM: “Energy for Thinking” edition

This is a song written by SUPER BEAVER—known for delivering messages that resonate with listeners’ hearts—specifically for a commercial.

It’s featured in a Morinaga Seika in Jelly (in Jelly) commercial, which stars Yoshiharu Habu and Shiori Akita.

The lyrics, infused with an encouraging message—“It’s okay to overreach; just charge forward!!”—are striking, making it a cheer song we’d love not only students but also adults to hear.

The driving, distinctly SUPER BEAVER sound and the straightforward vocals of lead singer Ryuta Shibuya enhance the song’s exhilarating feel.

No more cryElefanto Kashimashi

The song “No more cry,” released in 2023 to mark the 35th anniversary of their debut.

Before the audio release, it was featured as the background music for a Sekisui Chemical brand commercial, and fans who heard the song must have been even more eager for the official release.

A track where Hiroji Miyamoto’s masculine, powerful vocals shine over a simple band sound.

The sense of being “pushed forward,” conveyed by both the title and the lyrics, is especially appealing, making it a song that will surely become a source of support for many listeners.

Cheer songs used in commercials. Popular CM tracks and commercial songs (91–100)

WonderONE OK ROCK

ONE OK ROCK – Wonder [Official Video from “Field of Wonder at Stadium”]
WonderONE OK ROCK

This is a commercial for the Rugby World Cup, for which Asahi Beer is a sponsor of Japan’s national team.

It features footage from past matches and scenes of rugby fans from various countries cheering, conveying the excitement of the World Cup.

The background music is ONE OK ROCK’s “Wonder,” a rousing anthem with a powerful message: “Keep moving toward your goals without being bound by conventions.” Not only the lyrics, but also the arrangement and the vocal melody are powerful and compelling.