RAG MusicCheer Songs
Lovely cheer song

Cheer songs used in commercials. Popular CM tracks and commercial songs.

Songs featured in TV commercials have a strange way of sticking in our memories, don’t they? Cheer songs in particular not only shape the image of a company or product, but also deliver messages that resonate with viewers.

Many of you have probably had the experience of feeling energized by an upbeat melody or encouraged by moving lyrics.

In this article, we’ll present a roundup of cheer songs that have been used in commercials so far.

There are plenty of classics that lift our spirits, so we hope you’ll find a new favorite.

Cheering songs used in commercials. Popular CM tracks, commercial songs (31–40)

For example, todaybebidora

Paramount Bed | “WELL-BEING for ~” 30-second commercial

“Tatoeba Kyou” by Bebidora, released in 2025, is a refreshing song that conveys a forward-looking attitude.

With a band sound highlighted by striking, choppy guitar rhythms, it carries a positive vibe, as if taking one step at a time.

The lyrics offer encouragement to those who are struggling or feeling anxious, giving an impression of warmth as well.

The song was also used in a Paramount Bed commercial, where mutual support among people is depicted with a bright, uplifting tone.

Imai Miki

Miki Imai – “PIECE OF MY WISH” (from the 30th Anniversary Concert Tour 2015 “Colour”)
Imai Miki
Kao New Beads 'Praise Me' Morning/Night CM featuring Yuriko Yoshitaka

This commercial portrays a day in the life of Yuriko Yoshitaka.

In a calm voice, she talks about getting up properly every morning, finishing work, coming home in the cold, and still doing the laundry—and how she wants to be praised for that.

The direction leaves a strong impression that it’s thanks to the scent of New Beads that she’s able to keep going.

The BGM is one of Miki Imai’s signature songs, “PIECE OF MY WISH.” Released in 1991, it reached No.

1 on the Oricon charts.

It’s a gentle yet powerful encouragement ballad about facing your weakened self, accepting it, and moving forward.

Iron – To the One Who Keeps TryingShonan no Kaze

“Walking Power Spot” SHOCK EYE cheers on exam-takers! Meiji Probio Yogurt R-1 commercial + making-of

This is a commercial where SHOCK EYE cheers on test-takers, expressing the hope that they’ll drink Meiji’s R-1 and tackle their exams with energy.

With cherry blossoms fluttering, SHOCK EYE smiles while holding an R-1, contrasted by hurried explanations of the product’s effects beside him, creating a comedic tone.

The music that underscores the warmth of the encouragement in the visuals is Shonan no Kaze’s “Iron ~To You Who Are Doing Your Best~.” Its gentle, piano-led sound is striking, conveying a kind yet powerful message that supports doing your best as usual.

together; along with; bothWANIMA

WANIMA – Together (OFFICIAL VIDEO)
together; along with; bothWANIMA

It was used as the jingle for an 8×4 commercial.

Now, as an anthem for a rapidly rising young band, it’s drawing major attention.

Its positive, straightforward lyrics are uplifting, and just listening to it boosts your energy.

If it isn’t meninjin

I really want you to watch Otsuka Pharmaceutical’s Calorie Mate moving, epic commercial “Today, I Became Captain.” It’s a quintessential youth story packed with the joy and struggles of a student newly chosen as club captain.

After watching, you’ll surely think, “The energy of youth is amazing.” The perfect song for this short film is Ninzin’s “Only I Can.” The lyrics—desperately striving to fulfill one’s responsibilities—tie in with the commercial and are truly tear-jerking.

Lines like “Someday I’ll understand the reason everyone chose me” are fiery, youth-filled phrases that will leave your heart full!

Cheering songs used in commercials. Popular CM tracks, commercial songs (41–50)

A Cheer Song Dedicated to YouHIPPY

[MUSIC VIDEO] A Cheer Song Dedicated to You / HIPPY
A Cheer Song Dedicated to YouHIPPY

This is a brand commercial from the in series that will air leading up to the World Athletics Championships.

The spot shows people in the stadium stands cheering, all singing “Kimi ni Sasageru Ouenka” (A Cheer Song Dedicated to You) in unison.

It alternates between passionate supporters giving their all and scenes of athletes training, creating a commercial that conveys each person’s feelings as they head toward the competition.

The song featured in the CM, “Kimi ni Sasageru Ouenka,” was released in 2017 by singer-songwriter HIPPY and is a highly popular track as a sports cheering anthem.

SUNHoshino Gen

Gen Hoshino – SUN (Official Video)
SUNHoshino Gen

He was featured in dramas and commercials.

Now a hugely popular, much-talked-about artist, Gen Hoshino has a song with an intro melody that sticks in your head and becomes addictive.

There’s no other song quite like it, and every time I listen, it lifts my spirits—it’s an anthem of encouragement.