RAG MusicCheer Songs
Lovely cheer song

Cheer songs used in commercials. Popular CM tracks and commercial songs.

Songs featured in TV commercials have a strange way of sticking in our memories, don’t they? Cheer songs in particular not only shape the image of a company or product, but also deliver messages that resonate with viewers.

Many of you have probably had the experience of feeling energized by an upbeat melody or encouraged by moving lyrics.

In this article, we’ll present a roundup of cheer songs that have been used in commercials so far.

There are plenty of classics that lift our spirits, so we hope you’ll find a new favorite.

Cheering songs used in commercials. Popular CM tracks, commercial songs (41–50)

Sense of Wondersumika

sumika / “Sense of Wonder” Special Movie
Sense of Wondersumika
Benesse Shinken Zemi Elementary Course TV commercial “Red Pen Teacher” 15-second version

In this TV commercial for Shinken Zemi Elementary Course, it portrays the personal Red Pen Teacher assigned to each student.

A boy comes home from school and happily says, “Mom understands me!” after finding out she prepared his favorite snack.

In the same vein, he cheerfully shares that his homeroom Red Pen Teacher understands him too.

Having a Red Pen Teacher who sincerely keeps track of his study progress is sure to boost his motivation to learn.

The background music features Sumika’s ‘Sense of Wonder,’ giving the commercial a friendly and upbeat vibe.

Sense of Wondersumika

sumika / “Sense of Wonder” Special Movie
Sense of Wondersumika
Kanna Hashimoto scolds her younger brother? “Skipping again.” Sumika’s ‘Sense of Wonder’ is the CM song for the new Benesse “Shinken Zemi Junior High Course” commercial, ‘AI Learning Assistant and Big Sister’ edition.

This is a commercial showing Kanna Hashimoto’s middle school brother taking the Shinken Zemi Junior High Course.

It highlights how you can study with a plan tailored to you using a tablet.

The background music is Sumika’s “Sense of Wonder,” a familiar song from Shinken Zemi commercials.

Listening to its lyrics, which cheer you on to move forward on your own, is sure to give you courage!

Run and RunKANA-BOON

KANA-BOON “Run and Run” Music Video
Run and RunKANA-BOON

It was released in 2016 as KANA-BOON’s eighth major single.

It was used for Shinken Zemi Plus, and an original collaboration movie with Shinken Zemi Plus was also produced.

The song was released as an advance single from their third album, Origin, and it reached No.

9 on the Oricon Weekly Singles Chart.

Full-Power BoySukima Suichi

Sukima Switch – “Zenryoku Shonen” Music Video : SUKIMASWITCH / Zenryoku Shonen Music Video
Full-Power BoySukima Suichi

It was featured in commercials for Smile Zemi and docomo.

It’s a song that can be called a classic cheer anthem.

The title alone fills you with energy.

Although it was released over 10 years ago, it remains a timeless motivational song and has even been used in recent tie-ins.

Our TomorrowElefanto Kashimashi

Elephant Kashimashi – “Our Tomorrow”
Our TomorrowElefanto Kashimashi

It was released in 2007 as Elephant Kashimashi’s 34th single.

The song was used in a tie-in for House Foods’ “Ukon no Chikara,” and its lyrics—written and composed by Hiroji Miyamoto, who had turned 41—speak to old and current friends with the message, “How’s it going? You doing well? Let’s do our best!” It also drew attention when Koji Kato introduced it on a TV show as a song that moved him to tears.

marching bandASIAN KUNG-FU GENERATION

ASIAN KUNG-FU GENERATION “Marching Band”
marching bandASIAN KUNG-FU GENERATION
Two versions: Tao Tsuchiya TV commercial for Shinken Zemi High School Course (2012) ♪ ASIAN KUNG-FU GENERATION

This is an introductory commercial for the Shinken Zemi High School Course featuring Tao Tsuchiya.

Multiple plans are offered to match your target school’s level, making it clear that there’s a roadmap to achieve your goals.

On top of that, the tagline “Everything you need to do is right here” feels very reassuring.

The background music is the high-energy track “Marching Band,” released by ASIAN KUNG-FU GENERATION in 2011.

Its forward-looking message—“Even while carrying all kinds of emotions, light the way to the future and move forward!”—is expressed in Masafumi Gotoh’s own words.

It’s a song that sets listeners’ hearts ablaze.

Be strongNishino Kana

Kana Nishino Be Strong LIVE PV (High-Quality Video, High-Quality Audio)
Be strongNishino Kana

It also drew attention as a commercial jingle.

While it may seem like a love song, it’s a track that fills you with the courage to push forward and bring out a new, positive self.

The crisp, punchy lyrics feel strong and stoic, making it a convincing anthem of support for women.