RAG MusicCheer Songs
Lovely cheer song

Cheer songs used in commercials. Popular CM tracks and commercial songs.

Songs featured in TV commercials have a strange way of sticking in our memories, don’t they? Cheer songs in particular not only shape the image of a company or product, but also deliver messages that resonate with viewers.

Many of you have probably had the experience of feeling energized by an upbeat melody or encouraged by moving lyrics.

In this article, we’ll present a roundup of cheer songs that have been used in commercials so far.

There are plenty of classics that lift our spirits, so we hope you’ll find a new favorite.

Cheer songs used in commercials. Popular CM songs, commercial songs (1–10)

Shine in the cruel nightLiSA

LiSA 'Shine in the Cruel Night' MUSIC CLIP
Shine in the cruel nightLiSA

LiSA’s “Shine in the Cruel Night,” released in 2025, was chosen as the theme song for Chapter One of the theatrical Demon Slayer: Kimetsu no Yaiba Infinity Castle arc.

Its sound is both tense and grand, building momentum toward the chorus in a way that conveys determination.

The lyrics, which align with the story and portray grasping for light within darkness, are striking and feel like an encouraging message to keep moving forward.

It was also featured as a Spotify commercial song tied to the Demon Slayer narrative, where the track’s grandeur seems to enhance the commercial’s comical visuals.

Chase the ShineSPYAIR

SPYAIR’s “Chase the Shine,” released in 2025, is a track that exudes the momentum of charging straight toward the goal.

It opens with a section centered on electric guitar and vocals, then gradually builds toward the chorus, conveying a sense of power being unleashed.

The lyrics depict steadily working toward the finish line and the determination to run through, giving listeners a strong push forward.

The song was also used in a boat racing commercial, effectively highlighting the energy and strength of the visuals.

With love from a certain futureback number

MOS Burger 'Eat, HAPPY!' 30-second version

This is a song that was featured in a MOS Burger commercial aired in 2025 and released the same year as a digital single.

The song was written specifically for this commercial.

The lyrics are composed as a message sent from the future to the past.

For those who are finding life difficult right now, it may serve as a spark to nurture hope for the future.

Along with Iyori Shimizu’s gentle vocals and the calm melody line, listening to it can make you feel as if you’re being softly, kindly encouraged from behind.

Cheering songs used in commercials. Popular commercial songs, jingle hits (11–20)

Let’s walkikimonogakari

Ikimono-gakari “Aruite Ikō” Music Video
Let's walkikimonogakari
Miki Fujimoto shares what she ‘picked up’ from family life: ‘Suddenly, a weird dance party breaks out…’ Shionogi’s new TV commercial: “For the Ones You Love.”

Ikimono-gakari’s “Aruite Ikō” was released in 2011 and was written as the theme song for the drama “Runaway: For the One I Love.” It’s a ballad with a striking acoustic guitar sound, gradually expanding in arrangement and conveying warmth.

The lyrics depict a will to move forward step by step and a call to keep trying, strongly expressing a never-give-up attitude.

In 2025, it was also used in a Shionogi Pharmaceutical commercial, further conveying the sense of moving toward the future.

A bouquet for meAdo

Ado’s “Watashi ni Hanataba” is set to be released in 2025, a fresh, youth-infused song newly written by HoneyWorks.

With a driving band sound accented by piano and Ado’s powerful vocals layered on top, it conveys a forward-looking spirit.

The lyrics depict a variety of everyday emotions, and among them, it delivers an encouraging message that it’s important to move forward with gratitude.

It’s also notable that the song was created for a Georgia commercial, which really highlights the youthful scenes portrayed in the visuals.

Footsteps ~Be StrongMr.Children

Mr.Children “Footsteps ~Be Strong” MUSIC VIDEO
Footsteps ~Be StrongMr.Children
Sumitomo Life “Three Major Diseases PLUS ALIVE” New CM “You Continue. Footsteps ~Be Strong” (30 seconds) [Sumitomo Life Official]

Mr.Children’s “Ashioto ~Be Strong” was released in 2015 and was written as the theme song for the film “Nobunaga Concerto.” With its gentle yet grand sound driven by resonant strings, the strength embedded in the music feels like a message calling out to the listener.

The lyrics portray steps toward the future and the feelings that accompany them, offering courage to those who are afraid to move forward.

In 2025, it was featured in a Sumitomo Life commercial; precisely because it’s such a powerful and positive song, it makes the commercial’s forward-looking spirit stand out even more.

Sense of Wondersumika

sumika / “Sense of Wonder” Special Movie
Sense of Wondersumika
Benesse Shinken Zemi High School Course TV Commercial: “Smartphone and Textbook” version (15 seconds)

This commercial portrays a male student being impressed by a female classmate’s fulfilling school life.

The girl quickly decides on a club right after enrolling, and she keeps up with her studies during her commute and at home by using her smartphone.

There’s a memorable, comedic moment where the boy says, “You’re really moving ahead!” but she hardly pays him any attention.

It clearly conveys that with Shinken Zemi, you can study efficiently and understand things easily.

The BGM features Sumika’s “Sense of Wonder,” a wonderful cheer song that boosts your motivation to move forward.