Cheer songs used in commercials. Popular CM tracks and commercial songs.
Songs featured in TV commercials have a strange way of sticking in our memories, don’t they? Cheer songs in particular not only shape the image of a company or product, but also deliver messages that resonate with viewers.
Many of you have probably had the experience of feeling energized by an upbeat melody or encouraged by moving lyrics.
In this article, we’ll present a roundup of cheer songs that have been used in commercials so far.
There are plenty of classics that lift our spirits, so we hope you’ll find a new favorite.
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- [A Cheer for Myself] A pep song dedicated to you who are doing your very best
- [Heartwarming] Moving CM songs. Popular commercial songs
- Encouraging songs: timeless masterpieces that resonate with the heart, recommended popular tracks
- [A Life-Affirming Anthem] An Encouraging Song to Cheer You On
- Songs that help you work hard. Cheer songs for working people.
- [For those doing their best] A collection of motivational cheer songs
- [Exams, Club Activities, Dreams] Encouragement songs recommended for teens: Tracks to listen to when you want to do your best
- Catchy Commercial Jingles and Ad Songs Featured on YouTube Shorts
- Funny commercial song. Popular funny commercial songs.
- Before a match or when you feel like giving up! Cheer songs to keep you going in club activities
- [Tearjerker] The emotional song from the popular commercial. A collection of memorable, popular melodies.
- [Cheer-Up Songs Special] Songs that give you courage when you're feeling down. Encouraging tracks.
Cheer songs used in commercials. Popular CM songs, commercial songs (1–10)
Chase the ShineSPYAIR
SPYAIR’s “Chase the Shine,” released in 2025, is a track that exudes the momentum of charging straight toward the goal.
It opens with a section centered on electric guitar and vocals, then gradually builds toward the chorus, conveying a sense of power being unleashed.
The lyrics depict steadily working toward the finish line and the determination to run through, giving listeners a strong push forward.
The song was also used in a boat racing commercial, effectively highlighting the energy and strength of the visuals.
ribbonOkazaki Taiiku
Okazaki Taiiku’s “Ribbon,” released in 2025, is a song written specifically for Sumitomo Mitsui Banking Corporation’s Trunk commercial.
It’s a gentle, piano-tinged ballad whose arrangement gradually expands toward the chorus, conveying a sense of positivity.
The lyrics express a resolve to set out on a journey, and the way they cherish memories while moving forward carries a message of encouragement to keep progressing.
The commercial also portrays support for business management, reinforcing the image of a song that backs new challenges.
Shine in the cruel nightLiSA
LiSA’s “Shine in the Cruel Night,” released in 2025, was chosen as the theme song for Chapter One of the theatrical Demon Slayer: Kimetsu no Yaiba Infinity Castle arc.
Its sound is both tense and grand, building momentum toward the chorus in a way that conveys determination.
The lyrics, which align with the story and portray grasping for light within darkness, are striking and feel like an encouraging message to keep moving forward.
It was also featured as a Spotify commercial song tied to the Demon Slayer narrative, where the track’s grandeur seems to enhance the commercial’s comical visuals.
Cheering songs used in commercials. Popular commercial songs, jingle hits (11–20)
Let’s walkikimonogakari
Ikimono-gakari’s “Aruite Ikō” was released in 2011 and was written as the theme song for the drama “Runaway: For the One I Love.” It’s a ballad with a striking acoustic guitar sound, gradually expanding in arrangement and conveying warmth.
The lyrics depict a will to move forward step by step and a call to keep trying, strongly expressing a never-give-up attitude.
In 2025, it was also used in a Shionogi Pharmaceutical commercial, further conveying the sense of moving toward the future.
Rhapsody feat. Mori CalliopeFAKE TYPE.
FAKE TYPE.’s Nachukyō (Fervor) is set for release in 2025, a track notable for its dynamic back-and-forth with Mori Calliope.
The sound features a beat where the group’s signature rap really stands out, and the slightly slower tempo heightens the sense of tension.
Over this track, a message about believing in your individuality and charging forward is delivered through rapid-fire rap.
The song has been chosen as the commercial theme for HAL College of Technology & Design, making its message a perfect fit for a vocational school where you build your own identity.
The powerful animation in the visuals also feels even more striking thanks to this song.
Footsteps ~Be StrongMr.Children
Mr.Children’s “Ashioto ~Be Strong” was released in 2015 and was written as the theme song for the film “Nobunaga Concerto.” With its gentle yet grand sound driven by resonant strings, the strength embedded in the music feels like a message calling out to the listener.
The lyrics portray steps toward the future and the feelings that accompany them, offering courage to those who are afraid to move forward.
In 2025, it was featured in a Sumitomo Life commercial; precisely because it’s such a powerful and positive song, it makes the commercial’s forward-looking spirit stand out even more.
Sense of Wondersumika
This commercial portrays a male student being impressed by a female classmate’s fulfilling school life.
The girl quickly decides on a club right after enrolling, and she keeps up with her studies during her commute and at home by using her smartphone.
There’s a memorable, comedic moment where the boy says, “You’re really moving ahead!” but she hardly pays him any attention.
It clearly conveys that with Shinken Zemi, you can study efficiently and understand things easily.
The BGM features Sumika’s “Sense of Wonder,” a wonderful cheer song that boosts your motivation to move forward.
