[Topic] An ultra-stylish commercial jingle: the secrets behind the catchy track
Commercials you often see not only on TV but also on the internet.
Isn’t the music and melody, not just the visuals, one of the most striking elements? There are countless wonderful commercials where stylish visuals and sophisticated tunes match perfectly, instantly capturing your attention.
In this article, we’ll introduce chic commercial songs that will make you stop and listen.
If there’s a track you happened to hear and were curious about, be sure to look it up.
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[Topic] A super-stylish commercial jingle. The secrets behind the intriguing track (61–70)
808Suchmos
This is a captivating disco-funk style track full of urban sounds.
Its groovy, danceable rhythm grabs listeners and won’t let go.
The lyrics skillfully weave in satire and social commentary, sounding an alarm about the information overload of modern times.
Released by Suchmos in February 2018, it was featured in Honda’s VEZEL commercial.
The comfortable beat driven by the synthesizer bass and the fusion with jazzy sounds make it a song that will soothe you in a city café.
It’s perfect for relaxing at home or creating a stylish atmosphere—be sure to give it a listen.
Kiss & CryUtada Hikaru
As part of the FREEDOM-PROJECT, this is one of the commercials that aired between 2006 and 2008.
The animation, created with Katsuhiro Otomo—known as the author of Akira—was used, and many viewers likely paid close attention to its animation style and story.
Even now, watching it is exciting—it’s a captivating commercial.
The BGM features Hikaru Utada’s 2007 release “Kiss & Cry,” a love song with strikingly unique lyrics that even include the words “Nissin Cup Noodles!”
Original songHUGEN
Introducing a refreshing, easy-drinking taste that’s perfect for Okinawa’s climate, this is the commercial for Orion The Premium titled “This is Okinawa’s Premium.” The scene of someone enjoying a beer with the clear blue sky and sea in the background is especially striking.
The entire CM conveys a calm, gentle mood, and the BGM plays a key role in creating that atmosphere.
The track is an original piece made for the commercial by HUGEN, a music project that produces songs by integrating various musical styles with a foundation in electronic music.
LITimase
This is a commercial for pull-on pants released as the first installment of the “GU meets imase” campaign.
The dance-focused visuals clearly convey that, while stylish, they’re easy to move in and effortless to wear.
The background music features “LIT,” an original track imase created specifically for this CM.
With its up-tempo, danceable vibe, it’s a song that feels energizing just by listening.
Wild Child（Main）Al Rudd
This is a commercial introducing the 50th anniversary of the Golf, one of Volkswagen’s most popular models.
It’s a model loved across generations, and the tagline “It hasn’t just been a trend—it’s become a culture” will likely resonate with many people.
The background music is Al Ladd’s “Wild Child (Main),” a cool track reminiscent of garage rock, with a striking guitar phrase.
OctaneAtomic Drum Assembly
The commercial titled “Apple News Flash,” which conveys the appeal of products newly announced at Apple’s September 2023 event.
It showcases the strengths of three products—iPhone 15 Pro, iPhone 15, and Apple Watch Series 9—alongside stylish, slideshow-like visuals.
The background music is “Octane” by Atomic Drum Assembly.
Despite its electronic sound, the track features a somewhat folk-inspired beat that makes it irresistibly catchy.
Don’t Cha ft. Busta RhymesThe Pussycat Dolls
In the Galaxy Z Flip5 commercial titled “Now, Toward Freedom,” it’s highlighted that “With the Galaxy Z Flip5, you can even do things like this!!,” showcasing capabilities that weren’t possible with previous smartphones.
The stylish visuals are accompanied by a high-sense BGM: an arranged version of “Don’t Cha ft.
Busta Rhymes” by The Pussycat Dolls.
The mood differs greatly from the original track, giving a more refined impression.