[Topic] An ultra-stylish commercial jingle: the secrets behind the catchy track
Commercials you often see not only on TV but also on the internet.
Isn’t the music and melody, not just the visuals, one of the most striking elements? There are countless wonderful commercials where stylish visuals and sophisticated tunes match perfectly, instantly capturing your attention.
In this article, we’ll introduce chic commercial songs that will make you stop and listen.
If there’s a track you happened to hear and were curious about, be sure to look it up.
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[Trending] An Ultra-Stylish Commercial Jingle: The Secret Behind the Captivating Track (31–40)
It’s a small worldKing Gnu
The commercial depicts Nana Komatsu’s time at home after returning from outside, and it leaves a very stylish impression, doesn’t it? A fixed camera captures a chic interior as she cleans, tends to plants, and relaxes while playing her favorite music…
Watching this commercial, many people may have found themselves longing for such a wonderful lifestyle.
The background music features King Gnu’s “It’s a small world,” a track from their 2019 album “Sympa.” The lyrics, which portray the joy of a world where it’s just you and someone special, are particularly striking.
She and TIP ON DUOImai Miki
This is a classic by Miki Imai that strikingly portrays an independent woman who breezily overcomes heartbreak.
The lyrics were written by Yasushi Akimoto and the music composed by Chika Ueda, and the urban, smooth sound is wonderfully stylish.
While accepting where her former partner is now, the lyrics depict her stepping gracefully into her own future, and combined with Imai’s clear, translucent vocals, they seem to send a refreshing breeze through the listener’s heart.
Released in August 1988, the song was featured in a Shiseido campaign and became a major talking point.
Jun Sato, who handled the arrangement, is also known for winning the Arranger’s Award at the 30th Japan Record Awards for this refined sound design.
How about enjoying a lovely time with this track as the soundtrack to a weekend drive or a relaxing café moment?
A Long, Short FestivalShiina Ringo
We all admire the sophisticated vibe of a grown-up party, don’t we? For just such a scene, how about Shiina Ringo’s cool summer song? This track is a superb dance tune with elements of Brazilian music, featuring an irresistible duet with Ukigumo, the guitarist from Tokyo Jihen.
The two singers’ Auto-Tuned vocals intertwine with dazzling brass, and just listening to it lifts your spirits.
The song portrays a fleeting romance set against the backdrop of a summer festival, unfolding a distinctly Shiina Ringo world of brilliance and transience in a single moment.
Released in August 2015 as her 16th single, “Nagaku Mijikai Matsuri / Kamisama, Hotoke-sama,” it also drew attention as a Coca-Cola commercial song.
Put it on during a summer night drive or at a get-together with friends, and you’ll subtly showcase your impeccable taste.
Unlucky!!First Love is Never Returned
You know how sometimes you want to listen to new music but can’t decide what to pick? This is a commercial introducing Spotify’s Made For You feature, perfect for moments like that.
It recommends songs tailored to your tastes.
It’s a great way to discover new music! The background track is “Unlucky!” by First Love is Never Returned.
The lyrics, framed like a video game, depict trial and error in the face of challenges, making it a song that also works as an anthem for those giving their best.
Cool Struttin’Sonny Clark
In the 2020 commercial for Koumi Paste featuring Naomi Watanabe, the classic track “Cool Struttin’” by Sonny Clark is played.
Many people will recognize the album cover that features this song.
The design of the album title and artist name even served as the inspiration for the logo of the variety store Village Vanguard.
In that way, this song drew attention beyond just the music itself, and it’s a cool number where the solos—from piano to trumpet and more—are downright electrifying.
[Topic] An Incredibly Stylish Commercial Jingle: The Secrets Behind the Catchy Track (41–50)
Moanin′Art Blakey
Many of you might recognize the melody of this song, which was featured in a 1990 Mitsubishi Lancer commercial.
The piece is “Moanin’,” released in 1958 by American jazz drummer Art Blakey.
Its striking theme carries a somewhat eerie atmosphere.
Japanese artists such as The Peanuts and TRI4TH have also covered it.
Feeling GoodAvicii
Originally produced in 1964 for the musical “The Roar of the Greasepaint – The Smell of the Crowd.” This version by Avicii features vocals by Audra Mae and was released in 2015.
It’s the track used in a VOLVO commercial.