[Topic] An ultra-stylish commercial jingle: the secrets behind the catchy track
Commercials you often see not only on TV but also on the internet.
Isn’t the music and melody, not just the visuals, one of the most striking elements? There are countless wonderful commercials where stylish visuals and sophisticated tunes match perfectly, instantly capturing your attention.
In this article, we’ll introduce chic commercial songs that will make you stop and listen.
If there’s a track you happened to hear and were curious about, be sure to look it up.
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[Topic] An Incredibly Stylish Commercial Jingle: The Secrets Behind the Catchy Track (41–50)
1901Phoenix
A track released in 2009 by the French rock band Phoenix.
It sings about a fantasy of Paris in 1901—“when it was better than now.” It was used in a 2010 television commercial for the Cadillac SRX and was sampled in G-Scott’s 2011 track “Folded.”
God of RomanceHirose Kōmi
Her songs, by the artist known as the Queen of Winter, are ones every Japanese person has probably heard at least once.
Ever since I was in elementary school, the image was Tube for summer and Kohmi Hirose for winter.
Even now, if someone sings this at karaoke, it’s guaranteed everyone will join in for a big sing-along.
Unlucky!!First Love is Never Returned
You know how sometimes you want to listen to new music but can’t decide what to pick? This is a commercial introducing Spotify’s Made For You feature, perfect for moments like that.
It recommends songs tailored to your tastes.
It’s a great way to discover new music! The background track is “Unlucky!” by First Love is Never Returned.
The lyrics, framed like a video game, depict trial and error in the face of challenges, making it a song that also works as an anthem for those giving their best.
See Me ThroughJohn Metcalfe
Among Chanel’s fragrances, this commercial introduces Gabrielle Essence, clearly conveying its rich, luxurious scent.
With visuals centered on gold, echoing the packaging, the model’s direct gaze suggests the confidence that comes from wearing the fragrance.
The music that underscores the richness depicted in the film is John Metcalfe’s “See Me Through.” It’s a track with a distinctive, floating quality, where soft tones resonate and gently expand, evoking a sense of glamour.
FantasticoZiv Moran
Focusing on iichiko’s catchphrase, “The Napoleon of Downtown,” this commercial features Napoleon introducing a way to enjoy it even more deliciously.
He gently suggests that before drinking iichiko, close your eyes and slowly savor the aroma to bring out a richer taste.
The background music, which evokes the era when such a Napoleon might have lived, is Ziv Moran’s “Fantastico.” With its strongly acoustic feel, the lightness of the sound conveys a hint of folk-music atmosphere, further highlighting the sense of fun.
aruku aroundSakanakushon
One of Sakanaction’s signature songs, “Aruku Around,” was released in 2010.
Many of you may remember the strong impact it had at the time when it was featured in a kissmark commercial.
Set to a catchy, ear-pleasing melody you won’t forget after a single listen, the lyrics express a determination to keep moving forward despite inner conflict.
By the way, the music video was recorded in a single take at Makuhari Messe, and it’s very compelling—be sure to check it out.
L-O-V-ENat King Cole
After Michiko Kichise’s pure love for beer is shared, here’s a commercial that might just make you fall for a lemon sour made with gin, GINON.
Just by watching this ad, even die-hard beer lovers might be tempted to give it a try.
The background music features a cover version of Nat King Cole’s signature song, “L-O-V-E.”
