[Topic] An ultra-stylish commercial jingle: the secrets behind the catchy track
Commercials you often see not only on TV but also on the internet.
Isn’t the music and melody, not just the visuals, one of the most striking elements? There are countless wonderful commercials where stylish visuals and sophisticated tunes match perfectly, instantly capturing your attention.
In this article, we’ll introduce chic commercial songs that will make you stop and listen.
If there’s a track you happened to hear and were curious about, be sure to look it up.
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Topic: An ultra-stylish commercial song. The secret behind the intriguing track (51–60)
HigherLemaitre ft. Maty Noyes
A collaboration between Norwegian indie electronic duo Lemaitre and American singer Maty Noyes.
It gained attention after being used in a commercial for the Apple Watch Series 2.
It is included on the album Chapter One.
Riot RhythmSleigh Bells
A track by the American noise-pop duo Sleigh Bells.
It gained attention after being used in a Honda commercial.
It appears on their 2010 album “Treats” and was sampled in Demi Lovato’s 2015 track “Stars.”
FantasticoZiv Moran
Focusing on iichiko’s catchphrase, “The Napoleon of Downtown,” this commercial features Napoleon introducing a way to enjoy it even more deliciously.
He gently suggests that before drinking iichiko, close your eyes and slowly savor the aroma to bring out a richer taste.
The background music, which evokes the era when such a Napoleon might have lived, is Ziv Moran’s “Fantastico.” With its strongly acoustic feel, the lightness of the sound conveys a hint of folk-music atmosphere, further highlighting the sense of fun.
Original songHUGEN
Introducing a refreshing, easy-drinking taste that’s perfect for Okinawa’s climate, this is the commercial for Orion The Premium titled “This is Okinawa’s Premium.” The scene of someone enjoying a beer with the clear blue sky and sea in the background is especially striking.
The entire CM conveys a calm, gentle mood, and the BGM plays a key role in creating that atmosphere.
The track is an original piece made for the commercial by HUGEN, a music project that produces songs by integrating various musical styles with a foundation in electronic music.
[Topic] A super-stylish commercial jingle. The secrets behind the intriguing track (61–70)
LITimase
This is a commercial for pull-on pants released as the first installment of the “GU meets imase” campaign.
The dance-focused visuals clearly convey that, while stylish, they’re easy to move in and effortless to wear.
The background music features “LIT,” an original track imase created specifically for this CM.
With its up-tempo, danceable vibe, it’s a song that feels energizing just by listening.
Wild Child（Main）Al Rudd
This is a commercial introducing the 50th anniversary of the Golf, one of Volkswagen’s most popular models.
It’s a model loved across generations, and the tagline “It hasn’t just been a trend—it’s become a culture” will likely resonate with many people.
The background music is Al Ladd’s “Wild Child (Main),” a cool track reminiscent of garage rock, with a striking guitar phrase.
OctaneAtomic Drum Assembly
The commercial titled “Apple News Flash,” which conveys the appeal of products newly announced at Apple’s September 2023 event.
It showcases the strengths of three products—iPhone 15 Pro, iPhone 15, and Apple Watch Series 9—alongside stylish, slideshow-like visuals.
The background music is “Octane” by Atomic Drum Assembly.
Despite its electronic sound, the track features a somewhat folk-inspired beat that makes it irresistibly catchy.