[Topic] An ultra-stylish commercial jingle: the secrets behind the catchy track

FlowerORANGE RANGE

Hana – ORANGE RANGE (Full)

They’re a five-member rock band from Okinawa with lots of great songs, though at one point they stirred controversy over plagiarism allegations.

Personally, my favorite is the high-range vocalist, YAMATO—the way he sings straight from his emotions is incredibly cool.

Let’s give it a tryWANIMA

au Santaro TV commercial: “Let’s Try It” edition (60 seconds + making-of footage)

They’re a hugely popular, highly skilled three-piece band, and they’ve even appeared in a commercial with Hitoshi Matsumoto from the comedy duo Downtown.

The vocalist, KENTA, is always smiling, has excellent vocal ability, and never fails to make the audience laugh during his live MC segments.

I recommend this band in every way.

BUSY NOWhitomi

hitomi / BUSY NOW（Short Ver.）

I first learned about her from the cover of SAMURAI DRIVE, and this is just my personal impression, but I see Hitomi as a strong woman.

When the maternity nude photos caused a stir, I was very impressed, feeling that they expressed her way of life—strong as a person and the type to follow her own path.

RIDE ON TIMEYamashita Tatsuro

RIDE ON TIME – Tatsuro Yamashita

This is a tie-in song for Maxell’s cassette tape commercials that dominated the music scene of the 1980s, and a work that marked a turning point in Tatsuro Yamashita’s career.

Drawing attention alongside the TV commercials filmed on location in Saipan, it reached as high as No.

3 on the Oricon Weekly Singles Chart.

Based on a blend of pop and rock, the track weaves in elements of funk and soul, with a pleasantly resonant brass section adding vibrant color.

The presence of the alto saxophonist’s solo is overwhelming, and the melodious phrases in the bridge seize the listener’s heart and won’t let go.

It’s the perfect song for boosting an open, liberated mood—ideal for driving scenes or summer parties.

What’s New?Dara Sedaka

Dara Sedaka – What’s New

[Commercial 1996] Panasonic DVD Hank Jones 60 seconds

In 1996, when DVDs first appeared, a Panasonic commercial featured Hank Jones performing “What’s New?” composed by Bob Haggart.

The commercial also included Dara Sedaka, who showcased her beautiful singing voice.

This song has been covered by numerous musicians over the years, with well-known versions by Linda Ronstadt, Helen Merrill, and John Coltrane.

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Hane Keisuke

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Theme from New York, New YorkFrank Sinatra

Theme From New York, New York (2008 Remastered)

The song you often hear in Kirin Ichiban Shibori commercials was created as the theme for the 1977 film “New York, New York.” It was originally sung by Liza Minnelli, but the version covered by Frank Sinatra later became the most well-known.

It’s said to have been used in the Ichiban Shibori commercials since 2012.

For some reason, that relaxed brass sound perfectly fits the vibe of a beer commercial, doesn’t it?

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Hane Keisuke

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Maplesupittsu

Spitz / Kaede

Spitz has many famous songs like Robinson and Cherry that I personally love, but as for Kaede, I think the first time I heard it was when I was in elementary school.

I remember that while humming along, for some reason the bittersweet melody brought me to tears.