[Topic] An ultra-stylish commercial jingle: the secrets behind the catchy track
Commercials you often see not only on TV but also on the internet.
Isn’t the music and melody, not just the visuals, one of the most striking elements? There are countless wonderful commercials where stylish visuals and sophisticated tunes match perfectly, instantly capturing your attention.
In this article, we’ll introduce chic commercial songs that will make you stop and listen.
If there’s a track you happened to hear and were curious about, be sure to look it up.
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[Topic] An ultra-stylish commercial song: the secrets behind the intriguing track (91–100)
Fantastic ManWilliam Onyeabor
A track by William Onyeabor, a Norwegian funk musician who gained popularity in countries such as Nigeria from the late 1970s to the early 1980s.
It is included on the album “Tomorrow,” released in 1979.
It was used in a commercial for the iPhone 7 Plus.
Riding in My CarWoody Guthrie
A track released in 1956 by American singer-songwriter Woody Guthrie.
It’s about a child riding in a car and is simply known as the “Car Song.” It was used in a commercial for the automobile manufacturer Audi.
RenegadesX Ambassadors
A folk rock track released in 2015 by the New York rock band X Ambassadors.
It became a hit around the world and was certified platinum in four countries.
It was used in a commercial for the Jeep Renegade SUV model.
Open your heartZARD
ZARD had been popular since as far back as I can remember, but I always wondered why they never appeared on TV.
I was shocked to hear about the illness of the vocalist, Izumi Sakai.
She passed away at the young age of 40, but her singing voice still remains in the hearts of many people.
DEPARTURESglobe
Vocalist KEIKO married Tetsuya Komuro, the boss of the Komuro Family that dominated the era, but after suffering a subarachnoid hemorrhage, she continues to battle the aftereffects, including memory impairment.
As for her husband, Tetsuya Komuro, the news hasn’t been very good, with his arrest and a retirement following an affair scandal.
Love Is Overtsuruno takeshi
This commercial, featuring Takeshi Tsuruno singing the BGM, is for Bike-O (Bike-Oh).
For motorcycle riders, their beloved bike is a true partner that has traveled with them to many places.
Parting with a bike is a major decision, but the ad conveys that “in such times, please consult Bike-O,” and shows their straightforward support.
The background music is a cover by Tsuruno of Faye Ouyang’s classic song “Love Is Over.” Although it’s a famous ballad about breaking up with a lover, in this commercial it evokes the feeling of saying goodbye to a cherished motorcycle.
Summer MemoriesKetsumeishi
Looking back, my first encounter with rap might have been Ketsumeishi.
Their songs have so many catchy melodies that overturn the usual image of rap, and their story-driven lyrics are really interesting.
The structure of their albums is excellent too, so I definitely recommend buying the albums.