[Topic] An ultra-stylish commercial jingle: the secrets behind the catchy track
Commercials you often see not only on TV but also on the internet.
Isn’t the music and melody, not just the visuals, one of the most striking elements? There are countless wonderful commercials where stylish visuals and sophisticated tunes match perfectly, instantly capturing your attention.
In this article, we’ll introduce chic commercial songs that will make you stop and listen.
If there’s a track you happened to hear and were curious about, be sure to look it up.
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[Topic] An ultra-stylish commercial jingle: the secret behind the intriguing track (1–10)
Baby Let’s GoTiko Tiko
This is a commercial from Lumine, which operates station-building shopping centers and fashion buildings, expressing its commitment to supporting individuality.
It depicts Kiala Nakanishi in an autumn setting, and you can sense her kindness from the way she smiles while trying to retrieve a balloon caught on a branch.
The music that further accentuates the calm atmosphere conveyed by the visuals is “Baby Let’s Go.” The gentle vocals layered over the airy sound are striking, and the pronounced rhythm makes the lightness all the more palpable.
Trust Meena mori
This is a commercial that showcases the flavor of Häagen-Dazs The Milk, created in pursuit of an unprecedentedly rich milk.
It features Kiara Nakanishi eating The Milk against a snowy backdrop, and through the layering of whites and her smile as she takes a bite, it conveys a sense of luxurious deliciousness.
Emphasizing that gentle atmosphere alongside the sense of luxury is the song “Trust Me” by ena mori.
The steadily measured rhythm evokes a forward-looking mood, and the soft vocals layered over it create a distinctive floating sensation.
you’re myPablo Haiku
This is a commercial that promotes JR SKISKI by showcasing scenes of winter leisure that support fun times in the season.
It features sports on snowy mountains, and the way friends call out to each other and smiles emerge expresses the excitement of winter.
The song that further highlights the relaxed atmosphere of those enjoyable moments is Pablo Haiku’s “you’re my.” Written specifically for this commercial, the gentle sound and easygoing vocals blend to convey a laid-back sense of fun.
[Trending] An ultra-stylish commercial jingle: the secrets behind the intriguing track (11–20)
kaze tsuchi utabaobab
This is a commercial that showcases UCC’s Cold Brew and what cold-brewed coffee is like, paired with refreshing visuals.
It portrays Nana Niino trying cold brewing, and her expressions—where you can almost see the emotion—convey the rich aroma and flavor that come from taking the time to brew.
The gentle, airy atmosphere of the footage is further accentuated by the song Kazetsuchiuta by baobab.
Centered on the layering of acoustic guitar and vocals, various tones chime in as accents, adding a curious depth to the refreshing mood.
accent colorBialystocks
This commercial portrays how Namacha supports our everyday, unassuming moments under the theme “Living with comfort.” Seeing Ryohei SuzukI and Natsuki Deguchi walking through refreshing scenery and happily sipping Namacha clearly conveys a sense of relaxation and happiness.
The song that further accentuates the gentle mood of the visuals is Bialystocks’ “Sashi Iro.” Its calm rhythm and rich, layered sound are striking, giving the impression of a track that gently stays by your side.
Original songLITE
A commercial introducing how deep-roasted sesame dressing also goes well with udon.
Chilled udon topped with vegetables and sesame dressing…
just imagining it, you can tell they’re a perfect match, right? This appetite-stimulating commercial features an original track by the band LITE, formed in 2003.
It’s a refined instrumental piece with striking guitar riffs and tight rhythms—one of the hallmarks of their style.
If you’re captivated by this irresistibly pleasant song that you could listen to forever, be sure to check out more of their music.
Yui (YOU)Kamikawa Yuuna
This commercial, themed around the magic of temperature in everyday life, portrays the sense of fulfillment that comes from having a Zojirushi stainless steel bottle in your daily routine.
It shows how maintaining the ideal temperature helps you push through when you’re working hard, and makes relaxing moments even more rewarding.
Enhancing the positive vibe conveyed in the visuals is Yuuna Kamikawa’s song “YUI (YOU).” Centered on an acoustic sound, the light, uplifting track delivers a positive message through its enjoyable rhythm and vocals.