[Topic] An ultra-stylish commercial jingle: the secrets behind the catchy track
Commercials you often see not only on TV but also on the internet.
Isn’t the music and melody, not just the visuals, one of the most striking elements? There are countless wonderful commercials where stylish visuals and sophisticated tunes match perfectly, instantly capturing your attention.
In this article, we’ll introduce chic commercial songs that will make you stop and listen.
If there’s a track you happened to hear and were curious about, be sure to look it up.
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[Topic] An ultra-stylish commercial jingle: the secret behind the intriguing track (1–10)
Trust Meena mori
This is a commercial that showcases the flavor of Häagen-Dazs The Milk, created in pursuit of an unprecedentedly rich milk.
It features Kiara Nakanishi eating The Milk against a snowy backdrop, and through the layering of whites and her smile as she takes a bite, it conveys a sense of luxurious deliciousness.
Emphasizing that gentle atmosphere alongside the sense of luxury is the song “Trust Me” by ena mori.
The steadily measured rhythm evokes a forward-looking mood, and the soft vocals layered over it create a distinctive floating sensation.
you’re myPablo Haiku
This is a commercial that promotes JR SKISKI by showcasing scenes of winter leisure that support fun times in the season.
It features sports on snowy mountains, and the way friends call out to each other and smiles emerge expresses the excitement of winter.
The song that further highlights the relaxed atmosphere of those enjoyable moments is Pablo Haiku’s “you’re my.” Written specifically for this commercial, the gentle sound and easygoing vocals blend to convey a laid-back sense of fun.
kaze tsuchi utabaobab
This is a commercial that showcases UCC’s Cold Brew and what cold-brewed coffee is like, paired with refreshing visuals.
It portrays Nana Niino trying cold brewing, and her expressions—where you can almost see the emotion—convey the rich aroma and flavor that come from taking the time to brew.
The gentle, airy atmosphere of the footage is further accentuated by the song Kazetsuchiuta by baobab.
Centered on the layering of acoustic guitar and vocals, various tones chime in as accents, adding a curious depth to the refreshing mood.
[Trending] An ultra-stylish commercial jingle: the secrets behind the intriguing track (11–20)
Yui (YOU)Kamikawa Yuuna
This commercial, themed around the magic of temperature in everyday life, portrays the sense of fulfillment that comes from having a Zojirushi stainless steel bottle in your daily routine.
It shows how maintaining the ideal temperature helps you push through when you’re working hard, and makes relaxing moments even more rewarding.
Enhancing the positive vibe conveyed in the visuals is Yuuna Kamikawa’s song “YUI (YOU).” Centered on an acoustic sound, the light, uplifting track delivers a positive message through its enjoyable rhythm and vocals.
accent colorBialystocks
This commercial portrays how Namacha supports our everyday, unassuming moments under the theme “Living with comfort.” Seeing Ryohei SuzukI and Natsuki Deguchi walking through refreshing scenery and happily sipping Namacha clearly conveys a sense of relaxation and happiness.
The song that further accentuates the gentle mood of the visuals is Bialystocks’ “Sashi Iro.” Its calm rhythm and rich, layered sound are striking, giving the impression of a track that gently stays by your side.
S/T/A/YKJRGL
This commercial introduces how, on Mercari, you can search for what you want even by using images, and it conveys the delight of that convenient feature.
Since the video shows Noa Tsurushima’s screen as she operates the app, it clearly demonstrates how to perform the search.
The song that further accentuates the rising excitement of getting closer to what you want is KJRGL’s “S/T/A/Y.” It gives the impression of stylish, light dance music, and together with the buoyant vocals, it effectively conveys a sense of fun.
99 StepsSTUTS (feat. Kohjiya & Hana Hope)
This commercial portrays Musashi Haraguchi and Yuta, who have supported each other since childhood as members of the dance unit Rampagers, while also conveying how Pocari Sweat has helped with hydration.
The scene where they face each other and deliver an intense performance is striking, and their smiling, sweat-soaked expressions convey a sense of bond.
The stylish visuals are accentuated by the track “99 Steps” by STUTS.
Both the sound and vocals evoke a sense of weightlessness, and the gentle tones add a refreshing feel.