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A roundup of cram school commercials: from encouraging messages to funny ads

When you watch TV, you see a lot of cram school commercials, don’t you?

They range from ads that celebrate the hard work of test-takers, to those that portray youthful dramas, to ones with a fun vibe.

So there may be quite a few people who have a cram school commercial they’d like to watch again.

In this article, we’ll round up and introduce a variety of cram school commercials all at once!

We’ve also gathered commercials that drew attention for their songs and featured performers, so be sure to check them out.

Compilation of cram school commercials: from motivational messages to funny ads (1–10)

KUMON: “Even When You Grow Up, No Problem!” Version / “Even When You Grow Up, No Problem! – Preschool” VersionAya Ueto

This commercial highlights how the experience of solving problems and gaining knowledge at KUMON leads to each child’s confidence and growth.

It shows that study content can be matched to various grade levels, enabling any child to accumulate many moments of “I did it.” The smiles of the children are the most important point, and it also conveys that gaining such confidence enriches their everyday lives.

With Aya Ueto’s cheerful narration, the content delivers a message of moving forward and growing in a positive way.

Tutor Try: ‘Student Voice A’ Version / ‘Student Voice B’ Version

If you watch this commercial featuring testimonials from students studying with Try, you’ll clearly see how Try offers one-on-one support tailored to each learner.

It highlights the benefit of having the same teacher continuously guide you, allowing instruction to match your own pace and needs.

That sense of “being truly seen and understood” naturally boosts motivation.

Yoyogi Seminar, Yozemi Satellite Prep School: ‘How High Schooler Makino Takes on the Challenge’

Yozemi Satellite Prep School CM | How High Schooler Makino Takes on the Challenge

This is a commercial that clearly promotes Yozemi Satellite Prep School—appealing for letting you take classes even if there isn’t a Yoyogi Seminar campus nearby—using animation as well.

It emphasizes the fusion of support from local cram schools with Yozemi’s high-quality lessons, expressing how studying becomes more enjoyable.

Further highlighting the warm atmosphere depicted in the visuals is the song gently sung by Iro-san.

The band sound, which gradually builds from a gentle mood, together with the clear, transparent vocals, conveys a positive, forward-looking attitude.

Cram school commercial roundup: From motivational messages to funny ads (11–20)

Yoyogi Seminar: “Mistakes—and move forward.”Runa Nakajima

Yozemi 2025 CM | “Make mistakes, and move forward.” 30-sec ver.

This commercial for Yoyogi Seminar features Runa Nakajima, who has also worked as an exclusive model for Seventeen.

As expressed in the lyrics of the BGM titled “Make Mistakes and Move Forward,” the ad conveys the message that making mistakes in entrance exam study isn’t a bad thing.

It encourages viewers with the idea that even if you make mistakes, by reviewing them and eliminating them one by one, you can steadily progress toward success.

By the way, the song is performed by singer-songwriter Korin, whose smoky, ear-catching voice is captivating.

Meiko Gijuku “YDK Scout” Edition

“YDK Scout” 15-second commercial

This commercial uses light, lively animation to depict Meiko Gijuku’s core value of drawing out each student’s motivation.

Here, it focuses on the summer course program, presenting an invitation to the summer session through a storyline that feels like being scouted while enjoying summer.

It conveys the quality of the lessons—finding kids who can succeed if they try and bringing out their full potential.

With Saboro making an appearance as if watching over those who are working hard, it also adds a touch of humor.

Noda Juku “Two-Way Player” Version

Noda Cram School

This is a commercial for Noda Juku that promotes a “two-pronged” approach to improving children’s academic performance through ICT education and instructor guidance.

The child actress Kirari Murayama appears in it.

Speaking of Kirari Murayama, she’s a popular child actress known for playing Princess Momo in the au commercials and appearing on NHK E-Tele’s “Eigode Asobo with Orton.” In the commercial, her trademark bright, lively smile and the crisp way she raises her hand leave a strong impression.

If you could raise your hand with that kind of confidence, classes would probably become more enjoyable, wouldn’t they?

Waseda Academy You’re the HERO. Junior High School Entrance Exam Edition

You're the HERO. Junior High School Entrance Exam Edition

This commercial cheers on elementary school students preparing for junior high entrance exams.

It shows kids playing their hearts out, yet studying earnestly at cram school.

The children heading to the test site look nervous, but there’s a hint of confidence—no doubt the result of their hard work.

The CM song, Pomp and Circumstance, is sung by singer-songwriter Yui Mugino.

She’s also active as a composer and worked on milet’s 2019 release “us.” Her voice is gentle yet powerful, giving a strong push to those doing their best.