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A roundup of cram school commercials: from encouraging messages to funny ads

A roundup of cram school commercials: from encouraging messages to funny ads
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When you watch TV, you see a lot of cram school commercials, don’t you?

They range from ads that celebrate the hard work of test-takers, to those that portray youthful dramas, to ones with a fun vibe.

So there may be quite a few people who have a cram school commercial they’d like to watch again.

In this article, we’ll round up and introduce a variety of cram school commercials all at once!

We’ve also gathered commercials that drew attention for their songs and featured performers, so be sure to check them out.

Compilation of cram school commercials: from motivational messages to funny ads (1–10)

Kawaijuku High School Green Course “With Kawai, the shortest route.”NEW!

If it’s Kawai, it’s the fastest route. High School Green Course [Kawaijuku] [15 seconds]

The high school students who say they want to balance club activities and their personal lives while aiming to pass their first-choice schools on the first try chose Kawaijuku.

The ad highlights that they can study with a curriculum that offers the shortest route to their goals.

Many who have experienced entrance exams will likely be moved by the phrase, “We want to eliminate ‘I couldn’t make it in time’ during high school.” This commercial makes you feel that with Kawaijuku, you can take on the exams with confidence.

The BGM, featuring lyrics that depict the kinds of inner conflicts everyone feels in their teens, is Garari’s “Tooi Sora ni wa,” a track released just before this commercial aired in January 2026.

School IE “Giving effort the right answer.”NEW!Yumia Fujisaki

2026 School IECM: “Even effort has a right answer.”

When you’re studying for entrance exams, you might worry, “Is this really the right way?” or “Am I the only one falling behind?” This commercial from School IE is introduced as addressing those concerns by proposing a way to work hard that fits each individual.

It highlights the strengths unique to one-on-one tutoring, emphasizing solid support with a study method tailored to each person.

It makes you feel like you can focus on the studies in front of you with peace of mind.

Mori Juku “If you try, you can do it!” VersionNEW!Ao Tanaka

[Web Commercial] Professional Soccer Player Ao Tanaka (Morijuku Alum) “You Can Do It!” Edition

Soccer player Ao Tanaka, who attended Morijuku during his school days, appears and looks back on that time.

Seeing him smile as he says he “studied with enjoyment” makes you imagine his memories at the cram school must have been wonderful.

Studying for entrance exams is, of course, about aiming to pass, but it’s also a great opportunity to build up effort and experience the feeling that “if you try, you can do it.” At the end of this commercial, there’s also a caption that introduces what Morijuku aims to provide.

Meiko Gijuku “Monologue: Student” VersionNEW!

“Monologue Student Edition” 60-second commercial

This commercial centers on the monologue of a student who attends Meiko Gijuku.

Through her interactions with her instructor, her narration conveys how she gradually discovers the fun of studying, naturally building the expectation that “if you go to Meiko Gijuku, you might come to like studying.” In addition, various moments in the episode suggest a learning environment where instructors feel close and it’s easy to communicate casually.

Meiko Gijuku “Monologue: Instructor” EditionNEW!

“Monologue: Instructor Edition” 60-second commercial

This is a commercial narrated by a male instructor working at Meiko Gijuku, where he talks about the sense of fulfillment he feels.

He says that while it’s challenging to tailor curricula to each student and respond flexibly, seeing the students grow makes him happy.

Hearing this narration conveys that Meiko Gijuku is a cram school that truly engages with each individual student.

KUMON: “Even When You Grow Up, No Problem!” Version / “Even When You Grow Up, No Problem! – Preschool” VersionAya Ueto

This commercial highlights how the experience of solving problems and gaining knowledge at KUMON leads to each child’s confidence and growth.

It shows that study content can be matched to various grade levels, enabling any child to accumulate many moments of “I did it.” The smiles of the children are the most important point, and it also conveys that gaining such confidence enriches their everyday lives.

With Aya Ueto’s cheerful narration, the content delivers a message of moving forward and growing in a positive way.

KUMON “What kind of person is a Kumon Instructor?” versionAya Ueto

What kind of person is a Kumon instructor? Edition

This commercial promotes how appealing KUMON is by sharing impressions from children who attend.

Presented like a roundtable with Aya Ueto and the kids, the discussion focuses on KUMON instructors.

As they cheerfully talk about what happens at KUMON and how the teachers support them, you can feel a sense of fulfillment.

The fact that the children speak with smiles also gives the impression that it reassures parents.