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A roundup of cram school commercials: from encouraging messages to funny ads

When you watch TV, you see a lot of cram school commercials, don’t you?

They range from ads that celebrate the hard work of test-takers, to those that portray youthful dramas, to ones with a fun vibe.

So there may be quite a few people who have a cram school commercial they’d like to watch again.

In this article, we’ll round up and introduce a variety of cram school commercials all at once!

We’ve also gathered commercials that drew attention for their songs and featured performers, so be sure to check them out.

Cram school commercial roundup: From motivational messages to funny ads (11–20)

Waseda Academy You’re the HERO. Junior High School Entrance Exam Edition

You're the HERO. Junior High School Entrance Exam Edition

This commercial cheers on elementary school students preparing for junior high entrance exams.

It shows kids playing their hearts out, yet studying earnestly at cram school.

The children heading to the test site look nervous, but there’s a hint of confidence—no doubt the result of their hard work.

The CM song, Pomp and Circumstance, is sung by singer-songwriter Yui Mugino.

She’s also active as a composer and worked on milet’s 2019 release “us.” Her voice is gentle yet powerful, giving a strong push to those doing their best.

ECC Junior ‘ECC Junior Summer 4-Session Intensive Program’ Version

[Official] ECC Junior Summer 4-Lesson Intensive Program

When it comes to English conversation, ECC is so familiar that it’s the first name that comes to mind for many households.

Their commercials have been on TV for ages, so pretty much everyone has seen them at least once.

The “ECC Junior Summer 4-Lesson Intensive Program” spot features feedback from parents.

Just taking part in the program over summer vacation can help kids build confidence and become more proactive through learning English.

Meiko Gijuku “Spring to Try YDK” Edition

“YDK Spring Trial Edition” 15-second commercial

This is a commercial introducing Meiko Gijuku’s spring campaign, conveying that studying might become enjoyable from here on.

It shows a character named Saboro—symbolizing the feeling of slacking off—while the student declares their intention to try a trial lesson.

From there, studying becomes fun, leaving Saboro behind.

It communicates the positive cycle of learning—that once you can do it, it becomes enjoyable—and also conveys Meiko Gijuku’s commitment to supporting that cycle.

Meiko Gijuku: ‘If you see Saboro, think Meiko Gijuku. Exam Prep’ version

When you see Saboro, think Meiko Gijuku. Entrance Exam Prep Edition — 15-second commercial

This is a commercial for Meiko Gijuku featuring a character named Saborō, who tempts you with the bad suggestion, “Let’s slack off.” It highlights Meiko Gijuku’s unique strength of having thorough preparation tailored for entrance exams at the junior high, high school, and university levels.

If you’re someone who struggles to really focus on studying, you might watch this commercial and think, “This could work for me!”

Toshin High School “Up to 4 Courses Free Invitation: Toshin Summer Special Invitation Course 2023” Edition

[Up to 4 Courses Free Invitation] Toshin Summer Special Invitation Course 2023 TV Commercial

The TV-famous Mr.

Hayashi also appears in TOSHIN High School’s commercial, “Up to 4 Courses Free Invitation – TOSHIN Summer Special Invitation Lessons 2023.” Teachers from each subject make brief appearances, and every one of them is so distinctive that you’re left wanting to hear more—it’s a catchy ad that sticks with you.

You can also enjoy Mr.

Hayashi’s signature line, “Now’s the time!”

Eishinkan: “Answer with your feelings” version

Eishinkan Commercial: “Answer Your Feelings” 60-second Version

In Eishinkan’s commercial “Answer Your Feelings,” it begins with the frequently asked prompt, “Describe how you feel in such-and-such a situation,” and conveys the many emotions of examinees.

It portrays adolescent feelings and the daily efforts made in the face of the daunting wall of entrance exams.

Cram school commercial roundup: from motivational messages to funny ads (21–30)

One-to-One Nets “Analysis” Edition

1-to-1 Nets TV Commercial 30s - Analysis Version

This is a commercial for the interactive cram school, 1-to-1 Nets.

It seems that at this school, each student is paired with a single instructor.

As the name “interactive” suggests, the commercial really conveys the trust between the student and the instructor.

They call students by name and speak while making eye contact.

I used to think that in cram schools, students who couldn’t keep up with their studies were ignored, but this commercial makes it clear that this school is different.

Because instructors carefully observe how far each student has understood and tailor their guidance accordingly, it seems likely that students’ academic performance will improve.