A roundup of cram school commercials: from encouraging messages to funny ads
When you watch TV, you see a lot of cram school commercials, don’t you?
They range from ads that celebrate the hard work of test-takers, to those that portray youthful dramas, to ones with a fun vibe.
So there may be quite a few people who have a cram school commercial they’d like to watch again.
In this article, we’ll round up and introduce a variety of cram school commercials all at once!
We’ve also gathered commercials that drew attention for their songs and featured performers, so be sure to check them out.
- Meiko Gijuku commercial. A compilation of commercials that cheer on exam takers across the country.
- Compilation of Shinken Zemi commercials. Benesse’s correspondence education courses.
- [February 2026] Summary of Trending Latest Commercial Songs
- [A Cheer for Myself] A pep song dedicated to you who are doing your very best
- Gakken Classroom commercials: a compilation of ads showcasing how fun learning can be
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
- [Famous] Compilation of Local Commercials from Across Japan
- [Funny Commercials] Hilarious! Memorable Ads
- Commercial songs from the 2000s. A roundup of nostalgic hits from the 00s.
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- A roundup of Tutor Try’s commercials. The dubbed Heidi voiceovers are distinctive!
- [February 2026] A comprehensive look at the latest commercials! A roundup of must-see ads
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
Cram school commercial roundup: From motivational messages to funny ads (11–20)
Sakura Success Personal Tutoring: “Believe—in your teammates and yourself.” (Edition)
This is a commercial for the one-on-one tutoring school Sakura Success.
The ad features a young woman who is focusing on her studies as entrance exams approach.
We see her studying at her desk, and we also see her wielding a sword and fighting someone.
It appears to be the same woman in both scenes.
Whether it’s a parallel world or a past life isn’t clear, but since exams are being likened to a battle, the two patterns are used to express that idea.
The concept will likely resonate with kids who like games, and imagining yourself as a game protagonist might just ignite your motivation!
Meiko Gijuku: ‘If you see Saboro, think Meiko Gijuku. Exam Prep’ version
This is a commercial for Meiko Gijuku featuring a character named Saborō, who tempts you with the bad suggestion, “Let’s slack off.” It highlights Meiko Gijuku’s unique strength of having thorough preparation tailored for entrance exams at the junior high, high school, and university levels.
If you’re someone who struggles to really focus on studying, you might watch this commercial and think, “This could work for me!”
Tutor Try: Singer Onji (Commercial)
This is the well-known commercial for Home Tutor Try featuring characters from the anime Heidi, Girl of the Alps.
In a THE FIRST TAKE-style setting, Alm-Uncle is singing into a microphone.
Since the voice clearly isn’t Alm-Uncle’s, the first thing you wonder is who’s actually singing, right? After looking into it, it turns out the singer is singer-songwriter Masaya Matsumuro! His clear, beautiful voice is so captivating you can’t help but listen.
Meiko Gijuku “If You Try, You Can Do It” Version
This is a Meiko Gijuku commercial featuring a refreshing scene of a schoolgirl walking along the seaside.
When her friend, puzzled by her good mood, asks why, the girl just smiles knowingly and dodges the question.
It seems that attending the cram school has boosted her confidence, brightening her expression as well! But she wants to keep that a secret from her friend.
Many viewers might find themselves moved by a CM that suggests how radiant people can look when they’re confident in themselves.
The direction—like the scenes of them playfully chasing each other—beautifully captures a sense of youth, too!
ECC Junior ‘ECC Junior Summer 4-Session Intensive Program’ Version
When it comes to English conversation, ECC is so familiar that it’s the first name that comes to mind for many households.
Their commercials have been on TV for ages, so pretty much everyone has seen them at least once.
The “ECC Junior Summer 4-Lesson Intensive Program” spot features feedback from parents.
Just taking part in the program over summer vacation can help kids build confidence and become more proactive through learning English.
Eishinkan: “Answer with your feelings” version
In Eishinkan’s commercial “Answer Your Feelings,” it begins with the frequently asked prompt, “Describe how you feel in such-and-such a situation,” and conveys the many emotions of examinees.
It portrays adolescent feelings and the daily efforts made in the face of the daunting wall of entrance exams.
Cram school commercial roundup: from motivational messages to funny ads (21–30)
One-to-One Nets “Analysis” Edition
This is a commercial for the interactive cram school, 1-to-1 Nets.
It seems that at this school, each student is paired with a single instructor.
As the name “interactive” suggests, the commercial really conveys the trust between the student and the instructor.
They call students by name and speak while making eye contact.
I used to think that in cram schools, students who couldn’t keep up with their studies were ignored, but this commercial makes it clear that this school is different.
Because instructors carefully observe how far each student has understood and tailor their guidance accordingly, it seems likely that students’ academic performance will improve.