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A roundup of cram school commercials: from encouraging messages to funny ads

When you watch TV, you see a lot of cram school commercials, don’t you?

They range from ads that celebrate the hard work of test-takers, to those that portray youthful dramas, to ones with a fun vibe.

So there may be quite a few people who have a cram school commercial they’d like to watch again.

In this article, we’ll round up and introduce a variety of cram school commercials all at once!

We’ve also gathered commercials that drew attention for their songs and featured performers, so be sure to check them out.

Cram school commercial roundup: from motivational messages to funny ads (21–30)

Sakura Success Personal Tutoring: “Believe—in your teammates and yourself.” (Edition)

[2022] Sakura Success One-on-One Tutoring School Commercial (30-second Ver.)

This is a commercial for the one-on-one tutoring school Sakura Success.

The ad features a young woman who is focusing on her studies as entrance exams approach.

We see her studying at her desk, and we also see her wielding a sword and fighting someone.

It appears to be the same woman in both scenes.

Whether it’s a parallel world or a past life isn’t clear, but since exams are being likened to a battle, the two patterns are used to express that idea.

The concept will likely resonate with kids who like games, and imagining yourself as a game protagonist might just ignite your motivation!

Tutor Try “June Commercial” Version

Tutor Try | Latest TV Commercial “June CM” Version

A TV commercial for the tutoring service Try featuring Heidi, the protagonist of the anime Heidi, Girl of the Alps, and Alm-Uncle.

This series has aired many unique commercials in the past.

In this installment, Heidi promotes the summer intensive courses with a beautiful singing voice, and the highlight is her vocal ability.

In fact, the singer is the enigmatic singer-songwriter WON.

There’s even a solid punchline, so no matter how many times you watch it, it’ll make you chuckle!

Tutor Try “Onji Speaker Winter” Version

Tutor Try | TV commercial 'Onji Speaker Winter' edition

Speaking of Tutor Try’s commercials, they’re well-known for featuring characters from the anime Heidi, Girl of the Alps! In this ad, Alm-Onji takes the stage as a speaker and gives a speech.

The venue’s atmosphere somehow feels similar to TED.

In addition to promoting free access to online winter courses, the speech announces that you can try four sessions for free with one-on-one classrooms or home tutoring.

The goat hopping beside Alm-Onji, as if embodying the joy of “free,” is absolutely adorable.

Tutor Try: Singer Onji (Commercial)

Tutor Try | TV Commercial “Singer Old Man” Version

This is the well-known commercial for Home Tutor Try featuring characters from the anime Heidi, Girl of the Alps.

In a THE FIRST TAKE-style setting, Alm-Uncle is singing into a microphone.

Since the voice clearly isn’t Alm-Uncle’s, the first thing you wonder is who’s actually singing, right? After looking into it, it turns out the singer is singer-songwriter Masaya Matsumuro! His clear, beautiful voice is so captivating you can’t help but listen.

Meiko Gijuku “If You Try, You Can Do It” Version

MEIKO GIJUKU Meiko Gijuku Commercial: “If you try, you can do it” Version, 15 seconds

This is a Meiko Gijuku commercial featuring a refreshing scene of a schoolgirl walking along the seaside.

When her friend, puzzled by her good mood, asks why, the girl just smiles knowingly and dodges the question.

It seems that attending the cram school has boosted her confidence, brightening her expression as well! But she wants to keep that a secret from her friend.

Many viewers might find themselves moved by a CM that suggests how radiant people can look when they’re confident in themselves.

The direction—like the scenes of them playfully chasing each other—beautifully captures a sense of youth, too!

Shōin Juku: ‘Is Shōinji going to Shōin Juku!? Shōinji is going’ Edition

Going to Shoinji → Shoin Juku!? “Going to Shoinji” edition

First, your eyes are drawn to the power phrase “all-you-can-attend” in this Shoin Juku commercial.

The duo Pekopa, a comedy team popular with kids, makes an appearance.

There’s a pun about Shoinji-san going to Shoin Juku, and even if you don’t know Shoin Juku, you’ll find the name sticking in your head by the end of the ad.

The puppet on Shupei’s hand—Shoin-sensei—might be Yoshida Shoin, right? Shoin Juku seems to be founded on Yoshida Shoin’s teachings, with a philosophy of showing children the joy of learning.

You can really feel the respect behind it.

Takeda Juku: “Abolishing Classes” Edition

Special Collaboration “Takeda Juku × GENERATIONS” Original Commercial | Class Abolition 60-Second CM

This is a collaboration commercial between the dance and vocal group GENERATIONS and Takeda Juku.

The setting is a school gymnasium, and the members of GENERATIONS appear wearing school uniforms.

In this commercial, Ryota Katayose declares his candidacy for student council president and gives a speech, during which he proclaims, “We will abolish classes.” You might think, “Huh? A cram school that doesn’t hold classes?” Apparently, Takeda Juku focuses more on helping students master the correct study methods than on giving lectures.

That’s why it leads to the line, “We will abolish classes.”