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A roundup of cram school commercials: from encouraging messages to funny ads

When you watch TV, you see a lot of cram school commercials, don’t you?

They range from ads that celebrate the hard work of test-takers, to those that portray youthful dramas, to ones with a fun vibe.

So there may be quite a few people who have a cram school commercial they’d like to watch again.

In this article, we’ll round up and introduce a variety of cram school commercials all at once!

We’ve also gathered commercials that drew attention for their songs and featured performers, so be sure to check them out.

Cram school commercial roundup: from motivational messages to funny ads (21–30)

Shōin Juku: ‘Is Shōinji going to Shōin Juku!? Shōinji is going’ Edition

Going to Shoinji → Shoin Juku!? “Going to Shoinji” edition

First, your eyes are drawn to the power phrase “all-you-can-attend” in this Shoin Juku commercial.

The duo Pekopa, a comedy team popular with kids, makes an appearance.

There’s a pun about Shoinji-san going to Shoin Juku, and even if you don’t know Shoin Juku, you’ll find the name sticking in your head by the end of the ad.

The puppet on Shupei’s hand—Shoin-sensei—might be Yoshida Shoin, right? Shoin Juku seems to be founded on Yoshida Shoin’s teachings, with a philosophy of showing children the joy of learning.

You can really feel the respect behind it.

Takeda Juku: “Abolishing Classes” Edition

Special Collaboration “Takeda Juku × GENERATIONS” Original Commercial | Class Abolition 60-Second CM

This is a collaboration commercial between the dance and vocal group GENERATIONS and Takeda Juku.

The setting is a school gymnasium, and the members of GENERATIONS appear wearing school uniforms.

In this commercial, Ryota Katayose declares his candidacy for student council president and gives a speech, during which he proclaims, “We will abolish classes.” You might think, “Huh? A cram school that doesn’t hold classes?” Apparently, Takeda Juku focuses more on helping students master the correct study methods than on giving lectures.

That’s why it leads to the line, “We will abolish classes.”

Tutor Try: ‘A What-If Summer Youth’ Edition

Tutor Try | TV commercial 'What-If Summer of Youth' version

This commercial begins with Peter in September saying, “I wonder what would’ve happened if I’d studied with Try this summer?” In the Tutor Try ad “What-If Summer Youth,” featuring Heidi from Heidi, Girl of the Alps as the image character, you can enjoy a slightly different mood from the usual Heidi and Peter—almost like watching a scene from a coming-of-age drama.

Meiko Gijuku “Spring to Try YDK” Edition

“YDK Spring Trial Edition” 15-second commercial

This is a commercial introducing Meiko Gijuku’s spring campaign, conveying that studying might become enjoyable from here on.

It shows a character named Saboro—symbolizing the feeling of slacking off—while the student declares their intention to try a trial lesson.

From there, studying becomes fun, leaving Saboro behind.

It communicates the positive cycle of learning—that once you can do it, it becomes enjoyable—and also conveys Meiko Gijuku’s commitment to supporting that cycle.

Toshin High School “Up to 4 Courses Free Invitation: Toshin Summer Special Invitation Course 2023” Edition

[Up to 4 Courses Free Invitation] Toshin Summer Special Invitation Course 2023 TV Commercial

The TV-famous Mr.

Hayashi also appears in TOSHIN High School’s commercial, “Up to 4 Courses Free Invitation – TOSHIN Summer Special Invitation Lessons 2023.” Teachers from each subject make brief appearances, and every one of them is so distinctive that you’re left wanting to hear more—it’s a catchy ad that sticks with you.

You can also enjoy Mr.

Hayashi’s signature line, “Now’s the time!”

Tutor Try “June Commercial” Version

Tutor Try | Latest TV Commercial “June CM” Version

A TV commercial for the tutoring service Try featuring Heidi, the protagonist of the anime Heidi, Girl of the Alps, and Alm-Uncle.

This series has aired many unique commercials in the past.

In this installment, Heidi promotes the summer intensive courses with a beautiful singing voice, and the highlight is her vocal ability.

In fact, the singer is the enigmatic singer-songwriter WON.

There’s even a solid punchline, so no matter how many times you watch it, it’ll make you chuckle!

Tutor Try “Onji Speaker Winter” Version

Tutor Try | TV commercial 'Onji Speaker Winter' edition

Speaking of Tutor Try’s commercials, they’re well-known for featuring characters from the anime Heidi, Girl of the Alps! In this ad, Alm-Onji takes the stage as a speaker and gives a speech.

The venue’s atmosphere somehow feels similar to TED.

In addition to promoting free access to online winter courses, the speech announces that you can try four sessions for free with one-on-one classrooms or home tutoring.

The goat hopping beside Alm-Onji, as if embodying the joy of “free,” is absolutely adorable.