Compilation of tear-jerking commercials. Heartstrings-tugging ads about family bonds and youth that will have you in tears!

Aquarius: “The Invisible ‘Do Your Best’” EditionHisae Morishita

Aquarius CM 'Invisible “Do Your Best” – Little League Baseball'

This commercial, which also became a hot topic because Uru covered the classic song “Funny Bunny” by the rock band The Pillows, portrays children devoted to sports and the parents who support them, seen from the perspectives of three different families.

Its storytelling really tugs at the heartstrings.

The chance that came precisely because they worked so hard, the victory that slipped away despite all their effort—each story hits home.

It might make you feel, “I’m not living my life all alone.”

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Araki Jakkan

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AC Japan “Will Mom Get Better Too?” (Version)

AC Japan TV commercial 2022 Support Campaign “I wonder if Mom can get better, too.”

This commercial opens with a scene of two young brothers watching an interview with a basketball player who overcame an illness.

It seems their mother is currently battling a disease, and the boys anxiously pray for her recovery, saying, “Mom will get better, right?” and “She’ll come home for sure.” In the latter half, the message explains that registering as a donor can save lives, suggesting that it might help someone you don’t know—like the brothers featured in the commercial—and encouraging viewers to consider taking that first step.

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Hane Keisuke

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AC Japan “Even If the Shape of Family Changes”

AC Japan Ashinaga Scholarship Society CM 'Even If the Shape of the Family Changes' 30-second version

This is a commercial that introduces the Ashinaga Foundation through the story of a family whose father suddenly passed away.

The commercial features a mother and her two children.

It shows the family supporting one another: the mother takes on both parental roles by herself, and the eldest son looks after his younger sister, stepping into a father-like role.

The CM clearly conveys that Ashinaga exists to ensure that, even when a family’s structure changes suddenly like in this story, children can still be raised with proper support.

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Hane Keisuke

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Honda STEP WGN “30th Anniversary Special Edition” / “Let’s continue our memories together as a family.”

[STEP WGN] Web Commercial: “30th Anniversary Special Edition”

[STEP WGN] Web Movie: "Let's continue our memories and move forward with the family"

This commercial announces that the STEP WGN is celebrating its 30th anniversary and introducing special edition models.

In the “30th Anniversary Special Edition” version, it showcases details of the 30th anniversary special edition while also featuring the first-generation Step WGN.

In the “Let’s continue our memories with family” version, it depicts a boy who grew up with the first-generation Step WGN returning to his hometown as an adult, driving the 30th anniversary special edition Honda STEP WGN.

This version in particular has a nostalgic touch, and like the male lead in the commercial, it’s a spot that will resonate deeply with anyone who once owned the first-generation Step WGN.

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Hane Keisuke

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NTT DOCOMO: “Someday, it will become the norm.”Issey Takahashi, Hana Kuroki, Kaya Kiyohara, Mahiro Takasugi

NTT DOCOMO Commercial: 'Someday, what’s ordinary will be.'

It’s a piece that looks back on the story the father and mother have built together, narrated by their daughter.

It portrays how the parents, though they sometimes clashed, became a married couple, the many miracles along the way, and even the role a mobile phone played in some of those miracles.

You can feel their wish to keep piling up memories, just as they’ve lived their lives alongside their phone.

Even as the times change, love does not—though the ways we express that love do evolve.

It’s a commercial that conveys the love of a family and the weight of the lives that led them there.

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kappamaki

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NEXCO Central Japan: ‘Memorable Service Area’ Edition

NEXCO Central Japan / 'Memorable Service Area' Edition

This commercial portrays family memories at service areas and conveys NEXCO Central Japan’s desire to support those drives.

It dramatizes users’ real-life stories about driving, which lends convincing authenticity.

As the memories accumulated at service areas gradually change shape, the sense of happiness comes through clearly.

The background music is Eri Liao’s “with a little happiness,” whose gentle sound and vocals highlight the happiness shown in the visuals.

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kappamaki

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NEXCO Central Japan “Independence” Edition

NEXCO Central Japan / “Becoming Independent” Edition

It’s a commercial that depicts a daughter setting out on her own and also conveys NEXCO Central’s commitment to supporting long-distance travel.

Based on collected true stories, the drama lets you feel both the daughter’s and the parents’ emotions, which is why the bond of family comes through so clearly.

It’s a warm piece that strongly communicates the idea that even when you’re apart, the roads keep you connected.

The BGM is Eri Liao’s “with a little happiness,” and her sound and vocals, which highlight the warmth of the visuals, are particularly striking.

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kappamaki

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