Compilation of tear-jerking commercials. Heartstrings-tugging ads about family bonds and youth that will have you in tears!

NTT East Japan ‘Next Innovation: Agri’ Edition

NTT East Japan Group CM 'Next Innovation' Agriculture Edition (30 seconds)

This commercial is told from the perspective of an elementary school girl and portrays her father, a man working to develop strawberries grown in summer.

As she admits she’s not good at trying new things, she also says she loves her dad for working so hard—her warm words are truly wonderful.

Playing in the background of this heartwarming story is “Megure” by Haoto, a familiar voice from NTT commercials.

The lyrics are lovely, describing how love circulates through the world just like river water cycles and returns as rain.

It’s a song that makes you want to be kind to others.

expand_lessRaise the rankingexpand_morelower

Hane Keisuke

Report a problem

McDonald’s Rich Umami Kalbi Mac “A Burger That Leaps Through Time”Junichi Okada

McDonald’s Time-Traveling Burger Commercial: “Rich and Savory Kalbi Mc” 30-Second Version

Vaundy’s “Wasuremono” (“Lost Property”) was released as a single in 2022 and later included on the 2023 album “replica.” It features an aggressive band sound and striking, emotionally charged vocals, giving the impression of raw, unfiltered feelings and frustrations being laid bare.

The lyrics focus on things forgotten in everyday life and memories, depicting both the things one never wants to forget and the sadness of forgetting.

As a commercial song, it was used in a McDonald’s ad starring Junichi Okada, where, under the theme of “a burger that transcends time,” the track conveys the excitement surrounding the return of a revived burger.

expand_lessRaise the rankingexpand_morelower

kappamaki

Report a problem

NEXCO Central Japan: ‘Memorable Service Area’ Edition

NEXCO Central Japan / 'Memorable Service Area' Edition

This commercial portrays family memories at service areas and conveys NEXCO Central Japan’s desire to support those drives.

It dramatizes users’ real-life stories about driving, which lends convincing authenticity.

As the memories accumulated at service areas gradually change shape, the sense of happiness comes through clearly.

The background music is Eri Liao’s “with a little happiness,” whose gentle sound and vocals highlight the happiness shown in the visuals.

expand_lessRaise the rankingexpand_morelower

kappamaki

Report a problem

NEXCO Central Japan “Independence” Edition

NEXCO Central Japan / “Becoming Independent” Edition

It’s a commercial that depicts a daughter setting out on her own and also conveys NEXCO Central’s commitment to supporting long-distance travel.

Based on collected true stories, the drama lets you feel both the daughter’s and the parents’ emotions, which is why the bond of family comes through so clearly.

It’s a warm piece that strongly communicates the idea that even when you’re apart, the roads keep you connected.

The BGM is Eri Liao’s “with a little happiness,” and her sound and vocals, which highlight the warmth of the visuals, are particularly striking.

expand_lessRaise the rankingexpand_morelower

kappamaki

Report a problem

Asahi Shimbun ‘The 105th National High School Baseball Championship Memorial Tournament’ Edition

The 105th National High School Baseball Championship Commemorative Tournament CM (Full · YouTube Exclusive Release)

This commercial, produced for the 105th National High School Baseball Championship Memorial Tournament, portrays the drama of a young ballplayer taking on a game.

Because it’s told from the player’s perspective and traces the road leading up to that moment, the emotion of finally standing on the Koshien field comes across vividly.

The song Eikan wa Kimi ni Kagayaku, sung by Motoki Omori of Mrs.

GREEN APPLE, is also moving.

His powerful vocals layered with piano strongly evoke gratitude toward those who offered support and a firm resolve for the game.

expand_lessRaise the rankingexpand_morelower

kappamaki

Report a problem

iichiko NEO “2020 New Zealand” Version

iichiko NEO 2020 New Zealand Edition

Aimer’s “Beyond the Sorrow” is a track included on the single “SPARK-AGAIN” as well as the album “Hoshi no Kieta Yoru ni” (On the Night the Stars Disappeared).

Its piano-centered, heartrending sound paired with Aimer’s fragile yet powerful vocals conveys a determination to push through suffering.

As the title suggests, the lyrics portray a resolve to move beyond sorrow, and the gradual shift toward a more positive outlook is truly moving.

It’s also notable that the song was used in an iichiko NEO commercial; set against grand, sweeping scenery, the track helps create an emotional atmosphere.

expand_lessRaise the rankingexpand_morelower

kappamaki

Report a problem

Kirin Afternoon Tea: ‘Wanting to meet means wanting to warm you. Winter ’17’ Edition’Moka Kamishiraishi

Moka Kamishiraishi sings Spitz’s classic song “Kaede” in the TV commercial for Kirin Gogo no Kocha: “I Want to See You, I Want to Warm You. Winter ’17”

Moka Kamishiraishi’s song Kaede, released under the name adieu, was put out digitally after it was sung in a Kirin Afternoon Tea commercial.

It’s a cover of the song by Spitz, and compared to the original, it leans more toward an acoustic sound, giving it a softer tone.

While preserving the original’s atmosphere, she delivers it in her own expressive way, conveying a sense of love and respect for the piece.

The commercial portrays everyday scenes with Afternoon Tea, featuring warm imagery of her walking and singing with a bottle of Afternoon Tea in hand.

expand_lessRaise the rankingexpand_morelower

kappamaki

Report a problem