There are all kinds of commercials that play when you’re watching TV or YouTube.
Funny, humor-packed ads definitely catch the eye, but tear-jerking commercials with moving stories leave just as deep an impression.
In this article, we’ll introduce a whole lineup of those buzzworthy, heartwarming “so touching!!” commercials.
From pieces that portray family bonds to ones that evoke youthful days, we’ve gathered ads that might just bring you to tears—so take your time and enjoy.
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A compilation of tear-jerking commercials: heartwarming ads about family bonds and youth that will make you cry! (1–10)
Kao Merit “First Shampoo”NEW!
The Meritto commercials are becoming known for their animated spots featuring the memorable singing voices of small children.
Among them, this one introduces Meritto Kids, a version for children.
It highlights that the foam comes out ready-made, making it easy for little kids to use.
The BGM features “Gips,” one of Ringo Sheena’s signature songs.
Although it’s originally a love song, when paired with this footage, it feels like it’s singing about the love between parent and child.
Y!mobile “18 Years Scroll” VersionNEW!Takeshi Tsuruno, sound
This commercial featuring Takeshi Tsuruno and his daughter Oto is so touching that it naturally brings tears to your eyes.
The ad is filled with photos and videos of Oto taken by Tsuruno, all shot on a smartphone, and through the depiction of her growing up, it highlights how irreplaceable smartphones are as something that’s always by our side.
The background music is a cover of the classic “BABY BABY” by GING NANG BOYZ, performed by Arata Manako.
The arrangement, which ebbs and flows in step with the ad’s progression, is so moving it might just make you cry.
Tokyo Gas “About Mother” VersionAmane Okayama, Eri Watanabe
Tokyo Gas’s renowned Family Bonds series is known for its moving commercials that capture everyday moments.
The “What Is a Mother?” installment aired in 2015, starring Eriko Watanabe as the mother and Amane Okayama as the son.
The beginning of the ad is quite comedic, presenting a slightly teasing, son’s-eye view of his mother’s daily life, packed with relatable “mom” tropes that will make you chuckle.
But when the son takes his first step into the working world, he comes to truly appreciate his mother’s kindness and strength.
It’s also touching to see how closely he has been observing her all along.
YKK AP ‘Childhood Friends’ Edition
This is a commercial that will definitely make cat lovers and anyone who lived with a cat as a child cry.
It’s part of YKK AP’s series of commercials, the window-and-cat story “Childhood Friends.” It portrays the growth of a child and a cat who have lived together since the child was little—when the cat was also small—and grew up side by side.
The ad compresses over a dozen years into moments of the child greeting the cat through the window with the same little sign every time, as the cat gazes out.
On the way to and from kindergarten, heading to school, going out to play with friends, and later, going on dates with a boyfriend—the playful “I’m off!” greeting is always the same.
But the final farewell is on the day she leaves home to start a new life.
The cat, who had only ever watched, gently reaches out a paw… It’s a commercial guaranteed to completely wreck your tear ducts.
Toyota “Loving Eyes”
A Toyota commercial tells the story of a father watching his daughter grow up, then the daughter getting married and having a child of her own.
Titled “Father’s View,” it portrays the daughter’s growth from the father’s actual point of view.
It begins the day she comes home from the hospital and moves through ordinary yet happy moments: going out together, the day she had a fever, her Shichi-Go-San celebration, days she fussed and cried, school drop-offs and pick-ups.
As she reaches adolescence, she starts to find her father annoying; then she marries, has a child, and you’re reminded that life comes full circle.
The perspective then shifts to show the very same scenes from the daughter’s point of view.
You can’t help but compare them to the father’s-eye scenes, and the emotional impact doubles.
Toyota Home TV Commercial: ‘Departure’ VersionYoshida Yō / Yoshida You, Matsuoka Mayu
Toyota Home’s commercial “Departure” captures a moment from a family whose daughter is leaving home to attend university.
The father and mother wait in front of the house for their daughter to come out, while she, inside, faces a flood of memories.
Although she once felt constrained and wanted to move out to become independent, now she’s overcome by a painful sadness, as if all that were a lie.
When her worried mother comes in because it’s taking so long and tells her, “You can always come back—this is your home,” the daughter can’t stop her tears, and we, watching, can’t help but cry along with her.
It’s a commercial that conveys the bond of family.
The cover of “Ito,” sung by EXILE’s ATSUSHI, really hits home too.
Sagawa Express “Wagashi Shop Father” EditionTomomi Fukikoshi, Shozo Sasaki, Kenshi Masaki, Motoe Abe, Yusuke Yamanaka
The web commercial “Wagashi Shop Father,” released in 2018 on Sagawa Express’s official YouTube channel.
It tells the story of a seemingly stubborn, straight-laced wagashi artisan father and his daughter, who is about to get married and leave home.
The daughter faces her father’s opposition to the marriage, and he says he won’t attend the wedding.
Longing for her father to understand, she gazes at his back.
On the wedding day, the father doesn’t show up… but then a surprise appears: a cake made of wagashi crafted by the father.
He entrusts the precious wedding cake to Sagawa Express, which makes deliveries to his shop every day, and the daughter, receiving his feelings through the cake, is moved to tears.
It’s a commercial that brings you to tears.