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A roundup of doda commercials: Memorable ads that encourage career changes

Many people may find that the striking visuals and heartfelt messages in doda’s commercials have prompted them to think about how they work and their future.

doda’s commercials depict “work” from various angles in step with the times, and the relatable stories and featured performers are drawing attention.

In this article, we take a closer look at the performers in doda’s commercials and the messages they convey.

You might find information about that commercial you’ve been curious about, so be sure to check it out!

Doda commercial special feature: Memorable commercials that encourage career changes (1–10)

If you choose doda, doda “You can use both” versionNEW!Kento Hayashi, Takumi Kitamura

doda (Duda) “If you choose, choose doda” Both-usable version [15 seconds]

This commercial introduces one of doda’s strengths: with a single registration, you can use both the job search site and the recruitment agency.

When Kento Hayashi appears as an advisor and strikes an unexpected pose, Takumi Kitamura, playing a man struggling with a career change, tightens his face and mutters, “Looks like fun…” The mismatch and temperature gap between the passionate Hayashi and the cool Kitamura will make you chuckle.

If you choose doda, the doda “Agent Appears” versionNEW!Kento Hayashi, Takumi Kitamura

doda “If you choose, choose doda” Agent Appearance Version [30 seconds]

This commercial features Kento Hayashi as a doda advisor who eases the anxieties of a man struggling with a job change, played by Takumi Kitamura.

Fired up with passion, Hayashi leans in and forgets about personal space, prompting Kitamura to pull back a bit with a “Too close.” Even so, Hayashi doesn’t waver and highlights doda’s strengths with some quirky poses, though he still earns a wry smile.

You can’t help but feel a little sorry for him, but you also understand how Kitamura’s character feels…

doda “Martin Luther King” VersionNEW!Go Ayano

DODA Commercial: Go Ayano “Martin Luther King” Version 30 seconds

It starts with a scene of Go Ayano reflected in a restroom mirror, and after the lights flicker, the mirror shows a younger version of Ayano.

The Ayano in the mirror isn’t the refined, confident figure he is now; he looks pressed for time, as if something is chasing him.

It seems the reflection shows Ayano before he changed jobs.

In the background, Dr.

King’s famous speech plays, expressing that the result of pursuing his dream and taking action is the Go Ayano we see today.

Special Feature on doda Commercials: Memorable Ads That Encourage Career Changes (11–20)

doda X “Momentum-Building Service” Version / “Four Services” VersionNEW!Shun Oguri

In the commercial for dodaX, a high-class career change service, Shun Oguri appears as the presenter to highlight its strengths.

The ad emphasizes that with dodaX, there are not only scout-based offers but also job listings you can apply to yourself, and you can consult about your career change.

It also mentions that dodaX is chosen by many users as a place that expands the possibilities for making a career move.

doda “Meet the you you don’t know” Version A / “Meet the you you don’t know” Version BNEW!

In this commercial, doda’s career advisors talk about the vast number of job listings handled by doda.

By offering so many opportunities, it enables various challenges, which in turn can serve as a chance to discover new possibilities within oneself.

The commercial leaves you with the expectation that doda will be a reliable partner in your career change.

doda “Change your life. Together.” EditionNEW!

doda “Change your life. Together.” Version [60 seconds]

This is a commercial introducing how doda’s career advisors value standing by job seekers when supporting their career changes.

It says they strive to respond sincerely with the goal of earning job seekers’ trust, and that they even try to envision the job seekers’ lives after they’ve changed jobs in order to support them.

It really makes you feel a strong sense of reassurance that they offer such attentive, empathetic support, doesn’t it?

doda “Face it honestly. Stand by you wholeheartedly.” VersionNEW!

doda “Facing you honestly. Standing by you wholeheartedly.” Version [60 seconds]

In a job search using doda, they talk about what career advisors keep in mind when working with job seekers.

What they emphasize in the commercial is standing by job seekers and helping them land the best possible new job.

They explain that they listen to job seekers’ concerns to put them at ease and make proposals that match their wishes.

Watching this commercial makes you feel you can confidently entrust them with support for your career change, doesn’t it?