Many people may find that the striking visuals and heartfelt messages in doda’s commercials have prompted them to think about how they work and their future.
doda’s commercials depict “work” from various angles in step with the times, and the relatable stories and featured performers are drawing attention.
In this article, we take a closer look at the performers in doda’s commercials and the messages they convey.
You might find information about that commercial you’ve been curious about, so be sure to check it out!
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Doda commercial special feature: Memorable commercials that encourage career changes (1–10)
doda If you’re going to make a change, now’s the time. “Your Potential” version / “Expanding Options” versionNEW!Takumi Kitamura
This commercial depicts the moment that makes the two characters for “job change” pop into someone’s mind.
The protagonist is played by Takumi Kitamura, an actor and singer.
Even when he tackles work with a positive attitude, he’s dismissed with “there’s no precedent,” and he’s so swamped every day that upskilling feels like a distant dream.
In the midst of that, Kitamura learns about doda through his smartphone and from acquaintances, and he realizes his own potential and that he actually has a wide range of options.
doda “If you’re going to change, now is surely the time.” VersionNEW!Shizuka Ishibashi
Shizuka Ishibashi has grown accustomed to her current job and feels ready for a challenge.
However, when she pitches ideas to her boss, they’re dismissed with, “We’re a conservative company.” Even so, her desire to take on new challenges doesn’t fade, and she boldly opens doda, thinking, “If I’m going to change jobs, now’s the time.” For people like her who feel they can’t take on challenges in their current workplace, this commercial serves as a trigger to think, “Maybe I should try challenging myself too.”
dodaX “X Career-Gallery Yuta Tabuse” versionNEW!Shun Oguri, Yuta Tabuse
This is a commercial where Shun Oguri introduces the career of basketball player Yuta Tabuse.
After playing for a corporate team in Japan, Tabuse went to the NBA, and upon returning home, he excelled in the Japanese league.
He is presented as someone who constantly challenged himself with a drive to improve, and Tabuse himself says, “It’s up to me to turn my choices into success.” It was a commercial for dodaX, a high-class career change service.
Doda “Introducing Dūda-ko” EditionNEW!Kyoko Fukada
In this commercial, Kyoko Fukada appears as “Dooda-ko,” an adult career counselor.
She explains that because changing jobs has become the norm, it’s all the more important to have someone to consult—and she recommends doda as that partner.
It’s a clear ad that conveys the idea that “it’s best to use doda for career changes.”
doda “I want to change my life, right by your side.” Version A / “I want to change my life, right by your side.” Version BNEW!
This commercial shines a spotlight on career advisors.
Advisors at doda share what drives them as they support people changing jobs.
They’re all incredibly passionate, and many viewers may feel, “With doda, I can shine even brighter.” The ad also shows that dedicated advisors are available for different industries, enabling support across a wide range of roles.
Doda: “I Want to Know the Truth About Changing Jobs”NEW!Takumi Kitamura
What’s it really like to change jobs? Many people probably wonder that.
In this doda commercial, Takumi Kitamura digs into the truth about job switching.
“Which helps you land a better job: a job site or a recruiting agent?” “Do you have to compromise on your next job?” “Can you really find the best job?” It seems doda can solve all those worries.
At the end of the ad, Kitamura, dressed in a suit, sets off with a confident look, buoyed by doda’s proud “two-way approach” and “largest scale” as his weapons.
If you choose doda, doda “Used by one out of two people” versionNEW!Kento Hayashi, Takumi Kitamura
As Takumi Kitamura wonders which job-change site is best, Kento Hayashi, an advisor from doda, tells him that the more job listings there are, the more options he’ll have.
Thanks to its large number of postings, it seems that nowadays one out of every two people uses doda.
Hayashi demonstrates “one in two” with a trick that isn’t really a magic trick, but Kitamura seems more distracted by his smug look than by the information itself.