Essential commercials: A compilation of commercials for the hair care brand by Kao.
Essential is a hair care brand by Kao that has been loved as one of the company’s flagship brands since its debut in 1976.
From the very beginning, the brand has actively produced TV commercials, and you’ve likely seen quite a few Essential ads over the years.
In this article, we’ll introduce all of the Essential commercials that have aired so far.
We’ll also touch on the featured performers and background music, so if there’s a commercial you’ve been curious about, be sure to check it out.
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Essential commercials. A compilation of commercials for the hair care brand by Kao (21–30)
Kao EssentialSho Sakurai
This is the commercial for Essential: Change Your Morning that aired in 2015.
Sho Sakurai from Arashi appears in it.
The music was composed by Ryo Nagano, who is active with the band APOGEE.
However, it seems that the vocals are by a different person.
Ryo Nagano has also produced various other commercial songs, including for companies like Kao and Shiseido.
Kao Essential: “Melting Magic for Damaged Hair”
Kao’s Essential is a commercial that appeals to people with damaged hair, highlighting how it restores a meltingly smooth feel.
The visuals transition from pop-style animation to live action, conveying that beautiful hair is easy to achieve.
The dynamic movement of the hair while running powerfully makes the smoothness easy to understand.
It also seems to express the idea that repairing damaged hair leads to happier days.
Essential commercials: A compilation of TV ads for Kao’s hair care brand (31–40)
Kao Essential Damage Care
This is a song from Kishi Bashi, the solo project of K Ishibashi, a violinist and musician from the United States.
The track became widely known after it was used in a commercial for Essentials.
Kao EssentialSho Sakurai, Mizuki Yamamoto
In the commercial aired in 2014, the brand switched from featuring trendy female celebrities to using Sho Sakurai from the male group Arashi.
Compared to previous ads, it emphasizes the product’s effectiveness over its image even more.
The song is an original piece, performed by Maia Hirasawa, a Japanese-Swedish singer who had also been featured in past campaigns.
Kao EssentialEriko Kusuda
Eriko Kusuda appears in this commercial from the 1980s.
The music is by Masami Sato, a classical guitarist who was a member of the 1970s acoustic fusion group Carioca.
The tone of the gut guitar is gentle, isn’t it?
In conclusion
We’ve introduced, all at once, the songs featured in Essential’s commercials. With their beautiful melodies, many of you likely look forward to each new release. With Essential’s unique worldview and music that resonates with the heart, they’re sure to continue captivating us in the future.