Essential commercials: A compilation of commercials for the hair care brand by Kao.
Essential is a hair care brand by Kao that has been loved as one of the company’s flagship brands since its debut in 1976.
From the very beginning, the brand has actively produced TV commercials, and you’ve likely seen quite a few Essential ads over the years.
In this article, we’ll introduce all of the Essential commercials that have aired so far.
We’ll also touch on the featured performers and background music, so if there’s a commercial you’ve been curious about, be sure to check it out.
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Essential commercials. A compilation of commercials for the hair care brand by Kao (21–30)
Kao EssentialEriko Kusuda
Eriko Kusuda appears in this commercial from the 1980s.
The music is by Masami Sato, a classical guitarist who was a member of the 1970s acoustic fusion group Carioca.
The tone of the gut guitar is gentle, isn’t it?
Kao EssentialFumino Kimura
In a commercial aired in 2017, Fumino Kimura appeared.
Ai-in, which handled the music, is a company that plans and produces commercial music as well as music for TV, radio, and films.
Maia Hirasawa, who has sung the Essential commercial song multiple times, is also affiliated with Ai-in.
Essential commercials: A compilation of TV ads for Kao’s hair care brand (31–40)
Kao EssentialEriko Kusuda
Eriko Kusuda appears in a 1987 TV commercial.
The music is by Masatsugu Shinozaki, a studio musician and violinist.
Mr.
Shinozaki has been active in various fields, including participating in the soundtrack for the game Final Fantasy and serving as a director of the Japan Composers and Arrangers Association.
Kao Essential Damage Care
This is a song from Kishi Bashi, the solo project of K Ishibashi, a violinist and musician from the United States.
The track became widely known after it was used in a commercial for Essentials.