Fujiya, known for its mascot characters Peko-chan and Poko-chan.
In addition to sweets you can buy at convenience stores and supermarkets, the company also runs Western-style confectionery shops, so some of you may have bought cakes there.
Among its mass-market sweets, Milky and Look are especially well-known and popular.
In this article, we’ll introduce all of Fujiya’s commercials that have aired so far.
Along with the delicious-looking sweets on screen, be sure to pay attention to the casting as well.
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- Compilation of candy commercials: from the latest to nostalgic ones
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Commercial songs from the 70s. Nostalgic TV commercial jingles.
- Pocky commercials: A roundup of memorable ads [Ezaki Glico]
- Summary of Calbee commercials: Snack and cereal ads featuring star-studded casts
- FamilyMart Commercial Compilation [With You, as Your Convenience Partner]
- Bourbon commercials: A collection of familiar snack ads
- Coca-Cola commercial song. A popular jingle.
- Ezaki Glico commercials. A collection of commercials for snacks, foods, and beverages.
- A roundup of Morinaga commercials. It’s a hot topic with members of Johnny’s groups appearing as well!
- “Your Mouth’s Lover” — A roundup of Lotte commercials. A parade of popular snacks.
- Compilation of Nestlé Japan commercials. Ads for Nescafé and KitKat.
Fujiya commercials. Introducing ads for familiar products like Milky and Look.
FUJIYA Home Pie Home is the best. Weekday version / Weekend versionNEW!Ryohei Abe
This is a commercial depicting Ryōhei Abe, a member of Snow Man, at home on both weekdays and weekends.
In both versions he talks about Home Pie, and the snappy pacing is surprisingly addictive.
There’s a chuckle-worthy punchline at the end, so be sure to watch all the way through.
Fujiya Milky: “Kindness, always and forever” EditionAju Makita
This Milky commercial leaves a strong impression with Ayami Makita sprinting across a vast grassland that opens up beyond the forest.
It introduces Milky as having a gentle flavor that feels like it affirms you, and if you’ve ever eaten Milky, it probably brought that familiar taste right back to mind.
Also, don’t miss the tranquil, adorable moment when a cow suddenly appears and Makita greets it.
Fujiya Confectionery Shop: “Fujiya Confectionery Shop – Delicious, nice to meet you.”ACEes
This is the commercial from February 2026, when ACEes were newly appointed as brand characters for Fujiya.
The scene of the members eating shortcake from Fujiya Confectionery Shop so deliciously is particularly memorable.
At the end of the commercial, they say, “We look forward to working with you,” making us excited to see what kind of commercials will appear in the future.
Country Ma’am Choco-Mamire “Love Duet” Version
Country Ma’am is a signature confection from Fujiya that has been on sale since 1984.
These irresistibly moist cookies are featured in this commercial for Country Ma’am Choco-Mamire, titled “Love Duet.” It’s sure to catch your eye with an animated spot starring Mamire-san, a character who’s completely coated in rich chocolate—just like the beloved Country Ma’am cookie—soaking in a pool of chocolate.
The jingle is a parody of the classic chanson “Hymne à l’amour.”
Fujiya Morning Ma’am ‘Good Morning Ma’am’ version
This is a commercial announcing Morning Ma’am, a breakfast-perfect product from Country Ma’am, one of Fujiya’s flagship confectionery lines.
It highlights the benefits of enjoying it deliciously with milk and the convenience of individually packed single servings, making it easy to grab and go on busy mornings.
If you’re a fan of Country Ma’am, you might be tempted to give it a try.
Fujiya Nectar: “More Peach Rewards”Momoko Ueda
This is a commercial for gummies inspired by Fujiya’s popular Nectar.
The product is introduced by professional golfer Momoko Ueda.
It shows Ueda enjoying Nectar Gummies after finishing a round of golf, and the tiny Peko-chan who appears is absolutely adorable! Keep an eye on every corner of the screen as you watch.