Fujiya, known for its mascot characters Peko-chan and Poko-chan.
In addition to sweets you can buy at convenience stores and supermarkets, the company also runs Western-style confectionery shops, so some of you may have bought cakes there.
Among its mass-market sweets, Milky and Look are especially well-known and popular.
In this article, we’ll introduce all of Fujiya’s commercials that have aired so far.
Along with the delicious-looking sweets on screen, be sure to pay attention to the casting as well.
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- Compilation of candy commercials: from the latest to nostalgic ones
- Catchy Showa-era commercial jingles. Introducing famous songs recently featured in commercials, too!
- Commercial songs from the 70s. Nostalgic TV commercial jingles.
- Pocky commercials: A roundup of memorable ads [Ezaki Glico]
- Summary of Calbee commercials: Snack and cereal ads featuring star-studded casts
- FamilyMart Commercial Compilation [With You, as Your Convenience Partner]
- Bourbon commercials: A collection of familiar snack ads
- Coca-Cola commercial song. A popular jingle.
- Ezaki Glico commercials. A collection of commercials for snacks, foods, and beverages.
- A roundup of Morinaga commercials. It’s a hot topic with members of Johnny’s groups appearing as well!
- “Your Mouth’s Lover” — A roundup of Lotte commercials. A parade of popular snacks.
- Compilation of Nestlé Japan commercials. Ads for Nescafé and KitKat.
Fujiya commercials. Introducing commercials for familiar products like Milky and Look (1–10).
Fujiya Milky “Everyone’s Peko-chan (Strawberry & Pistachio)” VersionMone Kamishiraishi
This commercial depicts Mone Kamishiraishi, dressed in various work outfits, enjoying Milky, expressing how easy it is to savor its delicious taste.
No matter what she’s wearing, the moment she takes a bite she shows a happy expression, which also conveys that you can easily feel happiness with just one hand.
Including the light background music, the overall impression emphasizes ease and fun.
Fujiya Milky ‘Everyone’s Peko-chan’ VersionMone Kamishiraishi
This commercial lightly showcases how convenient it is to enjoy Fujiya’s Milky and the rich sweetness that follows.
Mone Kamishiraishi transforms into various professions, each time bringing Milky to her mouth in the same way, conveying that it can make anyone smile.
Only her outfits change with each profession; by focusing mainly on her expressions, the ad strongly emphasizes happiness.
Country Ma’am Choco-Mamire “Love Duet” Version
Country Ma’am is a signature confection from Fujiya that has been on sale since 1984.
These irresistibly moist cookies are featured in this commercial for Country Ma’am Choco-Mamire, titled “Love Duet.” It’s sure to catch your eye with an animated spot starring Mamire-san, a character who’s completely coated in rich chocolate—just like the beloved Country Ma’am cookie—soaking in a pool of chocolate.
The jingle is a parody of the classic chanson “Hymne à l’amour.”
Fujiya Morning Ma’am ‘Good Morning Ma’am’ version
This is a commercial announcing Morning Ma’am, a breakfast-perfect product from Country Ma’am, one of Fujiya’s flagship confectionery lines.
It highlights the benefits of enjoying it deliciously with milk and the convenience of individually packed single servings, making it easy to grab and go on busy mornings.
If you’re a fan of Country Ma’am, you might be tempted to give it a try.
Fujiya Milky Shine Muscat Flavor “Alright, Milky on ahead!” VersionMone Kamishiraishi
This is a commercial where Mone Kamishiraishi conveys Milky’s sweet and gentle flavor.
In a situation at a batting center where she’s not getting the results she wants, she puts a Milky in her mouth, her spirits lift, and that leads to success.
The switch to colorful animation also conveys the pop-like sweetness and the rising excitement.
Fujiya Nectar: “More Peach Rewards”Momoko Ueda
This is a commercial for gummies inspired by Fujiya’s popular Nectar.
The product is introduced by professional golfer Momoko Ueda.
It shows Ueda enjoying Nectar Gummies after finishing a round of golf, and the tiny Peko-chan who appears is absolutely adorable! Keep an eye on every corner of the screen as you watch.