Hoyu is a manufacturer that handles not only hair color and hair care products, but also cosmetics.
Many people are probably familiar with hair color brand names like Bigen, Cielo, and Beautylabo.
In this article, we’ll introduce a selection of Hoyu’s commercials all at once.
Each ad features casting and BGM chosen to suit the target audience of the product, so there’s sure to be a commercial that draws you in.
Be sure to pay attention to the performers and the songs used as you watch.
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Hoyu commercials. A compilation of hair color and hair care product commercials (1–10)
Hoyu CIELO Hair Color Cream: “New Bright Shades Debut” / “Hair Color YOU Believe In”MEGUMI、YOU
MEGUMI and YOU convey the quality and convenience of the CIELO hair color that also covers gray hair.
In a relaxed setting, EGUMI struggles to choose a shade while using a hair color simulation.
In the version where she appears with YOU, she’s surprised that YOU’s gray hair has disappeared, and they both praise how excellent CIELO is.
It’s unique that they end by giving it the name “Sieko.”
Hoyu Cielo Color Treatment: “Thorough Root Check” version / “Gentle Gray-Hair Care” version / “Amazingly Noticeable Color” versionMEGUMI
This commercial showcases MEGUMI using Cielo Color Treatment to highlight its excellent features.
It emphasizes that the product is gentle on hair while delivering solid, lasting color, and MEGUMI’s line, “Iijan, Cielo” (“Cielo is great”), conveys her trust in and excitement about the product.
Hoyu CIELO Color Treatment “Quick Root Retouch” / Hair Color Cream “Hair Color You Believe In”MEGUMI、YOU
This commercial introduces how easy Cielo’s color treatment and hair color cream are to use through an exchange between MEGUMI and YOU.
It focuses on the convenience and effectiveness of simply adding them to your usual hair care routine to even out your hair color.
By incorporating them into daily life, you can really feel your hair moving closer to your ideal shade—something that comes across in the two women’s smiles.
The ad also highlights sales performance in the hair-color market, conveying the confidence behind the product.
Hoyu CIELO Mousse Color “Foam that clings with a satisfying ju-waaan” / “Why does everyone choose CIELO?”MEGUMI、YOU
This commercial introduces the convenience and effectiveness of CIELO’s hair color through a conversation between MEGUMI and YOU.
In the “Foam that clings with a juicy whoosh” edition, you can really feel how easy it is to use and how well it works, while in the “Why does everyone choose CIELO?” edition, each of them shares their impressions.
By portraying their different reasons for using CIELO, the ad makes it clear that the brand resonates with a wide range of people.
Hoyu Men’s Bigen One Push “Wall of Worries” EditionHiroshi Tamaki
This is a commercial for Men’s Bigen gray hair dye.
A man voices his worries: “If I dye my gray hair, won’t my hair look unnaturally black?” “I don’t want people to notice all of a sudden and realize I dyed it.” Then Hiroshi Tamaki appears.
He recommends Men’s Bigen as the answer to those concerns, highlighting how easy it is to use and how natural the results look.
The man from the beginning tries it himself and seems satisfied with the outcome.
