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[Heisei Retro] Hit Japanese songs that defined the 1990s. Recommended J-POP classics.

When you think of the Japanese music scene of the ’90s, what kind of sounds come to mind? It was an era when million-selling hits kept emerging and CD sales marked a golden age for the music industry.

Hit songs poured from TV and radio into the streets, and everyone was humming the same tunes.

From guitar rock to dance music, from the Shibuya-kei movement to the Being-kei style, a wide variety of genres coexisted, each shining with its own unique brilliance in the ’90s.

In this article, we’ll introduce a selection of hit songs that colored that rich musical scene.

For those who lived through the era, they’ll feel nostalgic; for first-time listeners, they’ll sound fresh.

Please take your time and enjoy.

Heisei Retro: Hit Japanese songs that defined the ’90s. Recommended J‑Pop classics (11–20)

Longing, poignancy, and strength of heartShinohara Ryoko with t.komuro

Ryoko Shinohara with Tetsuya Komuro 'Longing, Heartache, and Strength' OFFICIAL MUSIC VIDEO
Longing, poignancy, and strength of heartShinohara Ryoko with t.komuro

From 1994 onward, Tetsuya Komuro’s influence as a music producer grew stronger.

I believe the reason is that the success of this song gave him confidence.

After that, he churned out dozens of hit songs over many years and became the darling of the era.

AutomaticUtada Hikaru

This is Hikaru Utada’s debut work, which won the Golden Disc Award.

Thanks to this music video, parodies of the low-stance pose became popular as well.

It’s the song that marked the beginning of her journey to creating numerous legends and timeless hits.

Beyond her overwhelming vocal and expressive power and the forward-looking sound that resonated with Western music of the time, the literary quality of the lyrics continues to be highly regarded.

As I love you selfishly, I won’t hurt anyone but you.B’z

B'z / As Love Is, As Selfish As I Am, I Won't Hurt Anyone But You
As I love you selfishly, I won’t hurt anyone but you.B'z

From the late Showa era through Heisei and now Reiwa, B’z have consistently remained at the forefront of the scene.

Their 12th single, one of the defining songs of the early ’90s music scene, is “Ai no mama ni wagamama ni Boku wa Kimi dake wo Kizutsukenai.” Its unusually long, sentence-like title—which briefly became a trend at the time—also drew attention.

Back when karaoke selections were mainly in book form rather than touch panels, the title stood out so much that many people probably found it easy to spot.

WOW WAR TONIGHT ~Sometimes You Gotta Start a Movement~H Jungle with T

[PV][With Lyrics] H Jungle with t – WOW WAR TONIGHT ~Sometimes, Start a Movement~ [HD][FLV]
WOW WAR TONIGHT ~Sometimes You Gotta Start a Movement~H Jungle with T

This song became a massive hit like a chemical reaction sparked by the popularity of Downtown and the talent of Tetsuya Komuro.

It ranked second on the annual singles chart in 1995 and sold 2.1 million copies, marking yet another big hit.

Take note as well of its renewed appreciation: it was later reissued on vinyl thanks to the Heisei-era revival and popularity among DJs.

Love will winKAN

KAN, a celebrated Japanese singer-songwriter whom the nation takes pride in and who sadly passed away, is often remembered for singing while playing the piano.

His biggest hit—and the classic that almost everyone has heard at least once—has to be “Ai wa Katsu” (“Love Will Win”).

KAN’s delivery gives the straightforward lyrics real conviction, and it’s a song that moves you to tears no matter when you hear it.

It spent eight consecutive weeks at number one on the Oricon charts at the time and recorded sales that left a mark on Japanese music history.