JCB commercial roundup: TV ads for credit cards and contactless payments
JCB is an international card brand that Japan is proud of.
Among credit card holders, many of you probably use a JCB card.
In addition to traditional credit card payments, JCB has recently been promoting contactless payments, and more commercials are highlighting these new ways to pay.
In this article, we’ll introduce a selection of JCB commercials all at once.
After watching these ads showcasing convenient and smart ways to pay, you’ll surely want to give it a try yourself.
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JCB commercial compilation. TV ads for credit cards and contactless payments (1–10)
JCB: “Travel abroad with JCB too!” versionKazunari Ninomiya, Haruna Kawaguchi
This commercial shows that JCB can be used even for overseas travel and highlights the perks that come with it, told through the trips of Kazunari Ninomiya and Haruna Kawaguchi.
Ninomiya travels to Hawaii with his family, while Kawaguchi goes to Korea with friends—different types of journeys, but both look like a lot of fun.
A key point is that they actively use their JCB cards when shopping, with a strong emphasis on the savings from cash-back benefits.
Through everyone’s smiles, the ad also conveys JCB’s commitment to supporting a fulfilling travel experience.
JCB Disney+ Campaign: “Monthly Plan Tabi-Suno” VersionSnow Man
This is a commercial introducing a Disney+ campaign aimed at JCB cardholders, highlighting video content available there.
The featured title is the full version of “Tabisuru Snow Man,” starring Snow Man, and by showing a digest, it heightens anticipation for what kind of story awaits.
Further emphasizing the fun atmosphere of the piece is the song “Ready Go Round” by Snow Man.
Its fresh, bright sound evokes the feeling of a journey, and the cheerful vocals layered with brass tones vividly express a sense of exhilaration.
JCB Card Pay with Your Favorite is with JCB. “Quick Online Payments” / “Easy with JCB Contactless Payments” / “Security”
In the commercial series titled “Pay with Your Fave, with JCB,” the theme is hobby shopping and it highlights the benefits of using a JCB card.
From speedy checkout for online shopping and the convenience of contactless payments to robust security you can rely on, there’s plenty to love.
Branding payments as “oshi-barai” (favorited payments) is a clever touch, too!
JCB Commercial Compilation: Credit Card and Contactless Payment Commercials (11–20)
JCB ‘Use JCB for Your New Life! Shiritori’ Version / ‘Use JCB for Transportation! Explainer’ VersionKazunari Ninomiya, Haruna Kawaguchi
This commercial introduces where you can use a JCB card and how it’s helpful in everyday life through a conversation between Kazuya Ninomiya and Haruna Kawaguchi.
It depicts various everyday scenes related to starting a new life, as well as situations involving public transportation, showing how the card reliably supports daily living.
Combined with their relaxed expressions, it also conveys that the card is easy and casual to use.
JCB Brand: “From Now On, With JCB” (Version)Kazunari Ninomiya, Haruna Kawaguchi
This commercial, featuring Kazunari Ninomiya and Haruna Kawaguchi, showcases the appeal of JCB credit cards.
As an international card brand born in Japan, it emphasizes not only safety and security but also convenience.
The ad is characterized by a simple structure that focuses on the expressions of the two performers.
JCB Card ‘JCB Platinum’ EditionTori Matsuzaka
This is a commercial introducing JCB Platinum and the wonderful experiences you can enjoy by having it.
Tori Matsuzaka serves as the presenter to showcase the card’s appeal, emphasizing that JCB Platinum helps you grow as a person.
His calm narration and smart, stylish demeanor leave a strong impression.
Airi Mita, Koji Kikuchi
This is a TV commercial for the consumer finance company Promise from around the year 2000.
It features Airi Mita and Koji Kikuchi, playing the roles of a princess and her old retainer.
You don’t see it anymore, but the template with the “yellow Promise sign,” which was a symbol at the time, is inserted.
The first half highlights that you can get advice on how to borrow and repay, and the second half provides information about the Promise JCB card, which could be issued immediately at the counter.
