JCB commercial roundup: TV ads for credit cards and contactless payments
JCB is an international card brand that Japan is proud of.
Among credit card holders, many of you probably use a JCB card.
In addition to traditional credit card payments, JCB has recently been promoting contactless payments, and more commercials are highlighting these new ways to pay.
In this article, we’ll introduce a selection of JCB commercials all at once.
After watching these ads showcasing convenient and smart ways to pay, you’ll surely want to give it a try yourself.
JCB commercial compilation. TV ads for credit cards and contactless payments (1–10)
JCB “Shopping is a message. Kazunari Ninomiya” EditionNEW!Kazunari Ninomiya
This commercial depicts how JCB cards add color to the everyday lives of many people, shown through those who work hard and those who enjoy themselves.
It conveys that shopping is needed in various situations—like tickets for amusement parks, equipment that supports sports, and the essentials for studying—and that this is how we live our daily lives.
It concludes by portraying Kazunari Ninomiya’s shopping, expressing a gentle atmosphere through his smile.
JCB Brand Special MovieNEW!Kazunari Ninomiya, Haruna Kawaguchi
This commercial features Kazunari Ninomiya and Haruna Kawaguchi using their JCB cards in various situations, conveying a sense of reassurance that supports everyday life.
It shows a common scenario of paying with a card, but their smiles communicate trust in JCB.
From work to events, the scenes of the card being used in many places also give the impression of highlighting the convenience of being accepted widely.
JCB Like a Partner “Younger Brother’s Celebration” VersionNEW!Kazunari Ninomiya, Ren Meguro
This commercial showcases how JCB cards support the happiness found in everyday life through interactions between Kazuya Ninomiya and Ren Meguro.
In a scenario where the older brother, Ninomiya, is celebrating his younger brother, Meguro, it conveys that even in such moments, you can feel secure with JCB.
The comedic touches—like the awkwardness when an expensive steak gets ordered and how people around them join the conversation—also leave a strong impression.
JCB “Easy Cashless at Stores” Version
This is an introductory commercial for a tap-to-pay service that lets stores use an iPhone as a payment terminal.
It shows the system being adopted at various businesses—cafés, nail salons, ramen stands, and more—and all customers have to do is tap their card on the iPhone.
It really highlights how convenient it is and how easy it is to set up.
The low implementation cost is truly appealing.
JCB Debit “My New Life” Version / “My New Life (Male)” Version
Two people who’ve just started a new life appear, and it portrays what their new lives are like and how to manage money well.
They’re both enjoying the long-awaited start of their new lives, but each stumbles when it comes to managing their finances.
That’s where JCB Debit is introduced.
It’s promoted as a convenient way to pay while preventing overspending.
JCB Gold “Get a step ahead with JCB Gold.” VersionOji Suzuka
At a drinking party with colleagues who joined the company at the same time, people are talking about how they spent their bonuses.
While some say they bought a wallet or went on an overseas trip, Oji Suzuka says he took his parents out for a meal.
In the flow of that conversation, he reveals that he has a JCB Gold card, and various perks are introduced, such as being able to reserve hard-to-book restaurants more easily and earning points advantageously.
It’s a commercial that beautifully conveys both the exclusivity and value of a Gold card.
JCB Platinum: ‘What I choose changes who I am.’Tori Matsuzaka
This commercial promotes how JCB Platinum helps you get what you want, and expresses how it can be the catalyst to change yourself.
Through Tori Matsuzaka’s powerful narration, it conveys that changing form can steer your life in a positive direction.
Because JCB Platinum’s design is based on black, the matching black visuals create a stylish atmosphere.
It also firmly validates the often-criticized idea of starting with appearances, offering content that gives you the courage to take a step forward.