JTB commercial. A collection of commercials that make you want to go on a trip.
JTB is a travel agency that sells domestic and international tours and trips.
Many of you have probably used it in various situations—traveling with friends or family, or even going solo.
In this article, we’ll showcase all the JTB commercials that have aired so far! Every ad captures the fun, excitement, and extraordinary feeling of travel, and watching them will definitely make you want to head out on a trip.
Whether you’re a travel enthusiast or someone who’s been curious about a JTB commercial you saw somewhere before, be sure to check them out.
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JTB Commercials: A Collection of Ads That Make You Want to Travel (1–10)
If it’s a JTB girls’ trip, do Guam smart! “Girls’ Trip” version / “Family” version
This is a commercial introducing trips to Guam with JTB, conveying just how fun they are.
It highlights who you go with—such as girls’ trips or family vacations—and promotes the ability to create plans tailored to what each person wants to do.
With shopping, gourmet dining, and activities, there’s a wide range of ways to have fun, so you can feel the excitement of planning, too.
It also presents the support system, giving the impression that you can enjoy your trip with peace of mind.
Tried going to Hawaii with JTB: “Family” version / “Couple” version
This commercial conveys that even Hawaii, often seen as the classic overseas travel destination, can be enjoyed easily when you use JTB.
By depicting various types of trips—family vacations, couples’ getaways, and more—it also highlights that plans can be tailored to each traveler’s needs.
Whether you want to focus on shopping and gourmet experiences or put the spotlight on activities, the ad expresses many different forms of excitement.
It gives the impression that the broad range of ways to enjoy the trip is clearly portrayed, and that this variety fuels the sense of anticipation when making your plans.
JTB ‘Where paths cross, a new future begins.’ Version
This is JTB’s corporate commercial titled “Beyond Connection Lies a New Future,” which uses “creating connections” as the key phrase in line with the company’s philosophy.
It expresses the idea of envisioning various forms of connection through travel—between people, between people and places, and between people and things.
The beautiful visuals themed around travel and connection leave a strong impression.
JTB commercial. A compilation of commercials that make you want to travel (11–20)
JTB “JTB’s Singapore 2017” VersionEmi Takei
This is a commercial that showcases how JTB supports fun trips, following Emi Takei and her friend on a journey to Singapore.
It portrays a variety of experiences in Singapore, such as gourmet food and sightseeing, conveying the exhilaration that comes from fresh encounters.
The song that highlights the joy of travel depicted in these visuals is MACO’s “Koi no Michi” (The Path of Love).
While the lyrics depict romance, the gentle sound evokes a sense of relaxation and warmth.
Hakone/Atami Edition: Travel in Japan with JTB using the JTB Furusato Nozei (Hometown Tax) program
This commercial gently conveys that JTB’s domestic trips through the Furusato Nozei program are popular and let you travel affordably.
It highlights Hakone and Atami, presenting the scenery at the destinations, including nature, in a straightforward way.
Precisely because the visuals are simple and focus only on the landscapes, it heightens the excitement about what kinds of experiences you can have there.
Another key point is how it portrays JTB’s supportive approach to travel, expressing a sense of security alongside a warm, gentle atmosphere.
JTB Brand Movie: Supporting Challenges through “Sports”
This commercial not only introduces JTB’s support for sports, but also showcases the company’s commitment to valuing human connections.
The imagery of athletes from various sports all looking in the same direction is striking, conveying a shared determination to support one another and move toward the future.
Another key point is the call to keep moving forward even when the path isn’t always easy, which also communicates a stance of standing by people through challenges.
The expression of moving forward as one suggests a powerful image of forging a path into the future.
JTB Brand Movie: Meetings & Events
This commercial introduces JTB’s corporate service, Meetings & Events, powerfully conveying the experience and passion behind it.
It emphasizes the company’s long history in the travel industry and clearly showcases the planning capabilities and creativity that come with it.
The visuals depict business and event scenes, and the smiles you see inspire confidence in the service.
It’s a message of strong support for business—encouraging companies to move forward with determination.