JTB commercial. A collection of commercials that make you want to go on a trip.
JTB is a travel agency that sells domestic and international tours and trips.
Many of you have probably used it in various situations—traveling with friends or family, or even going solo.
In this article, we’ll showcase all the JTB commercials that have aired so far! Every ad captures the fun, excitement, and extraordinary feeling of travel, and watching them will definitely make you want to head out on a trip.
Whether you’re a travel enthusiast or someone who’s been curious about a JTB commercial you saw somewhere before, be sure to check them out.
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JTB Commercials: A Collection of Ads That Make You Want to Travel (1–10)
JTB Common Situations When Traveling with Kids: “On-Site Support” Edition
This commercial conveys that JTB can reliably handle common concerns that arise when traveling with children.
It shows that even sudden “change of heart” moments—like when you’ve planned to visit an aquarium but your child suddenly wants to see dinosaurs—can be accommodated by allowing itinerary changes.
The message is that even changes that might seem difficult can be handled smoothly, making it feel like JTB fully supports you in enjoying your trip.
The child’s comical movements while enjoying the journey also help convey a positive feeling toward travel.
JTB My First Trip “Passport Application Fee Support” Version / Traveling With Kids Relatable Moments “Passport Application Fee Support” Version
Traveling abroad usually requires a big budget, and when you’re traveling with children, unexpected expenses can crop up even more.
That’s exactly why JTB is recommended for trips with kids—this commercial promotes their passport acquisition cost support.
It highlights how they help your budget by covering passport fees and make shopping during the trip easier.
It’s also memorable for its comedic portrayal of children who benefit from the support, like a baby who actually needed a passport and a child who finds something they really want.
JTB My First Trip: “Baby Travel Plan” / “Local Support”
Traveling with your first child comes with all sorts of worries, and thinking about potential problems might even make you hesitate to go.
This commercial shows that even trips with a small child who’s traveling for the first time are well supported with JTB.
It strongly conveys that they’ll be there to handle concerns like not knowing when your baby might start crying, along with any other worries.
By showing a baby smiling at the destination, it also gives the impression that JTB offers a reassuring travel experience.
JTB commercial. A compilation of commercials that make you want to travel (11–20)
Hakone/Atami Edition: Travel in Japan with JTB using the JTB Furusato Nozei (Hometown Tax) program
This commercial gently conveys that JTB’s domestic trips through the Furusato Nozei program are popular and let you travel affordably.
It highlights Hakone and Atami, presenting the scenery at the destinations, including nature, in a straightforward way.
Precisely because the visuals are simple and focus only on the landscapes, it heightens the excitement about what kinds of experiences you can have there.
Another key point is how it portrays JTB’s supportive approach to travel, expressing a sense of security alongside a warm, gentle atmosphere.
JTB Brand Movie: Supporting Challenges through “Sports”
This commercial not only introduces JTB’s support for sports, but also showcases the company’s commitment to valuing human connections.
The imagery of athletes from various sports all looking in the same direction is striking, conveying a shared determination to support one another and move toward the future.
Another key point is the call to keep moving forward even when the path isn’t always easy, which also communicates a stance of standing by people through challenges.
The expression of moving forward as one suggests a powerful image of forging a path into the future.
JTB Brand Movie: Meetings & Events
This commercial introduces JTB’s corporate service, Meetings & Events, powerfully conveying the experience and passion behind it.
It emphasizes the company’s long history in the travel industry and clearly showcases the planning capabilities and creativity that come with it.
The visuals depict business and event scenes, and the smiles you see inspire confidence in the service.
It’s a message of strong support for business—encouraging companies to move forward with determination.
JTB Brand Movie “Smile” Version
This commercial conveys JTB’s desire to support people by showing the smiles of people from around the world.
Differences in environment are visible through clothing and the backgrounds, but the shared smiles despite those differences evoke a sense of global connection.
The promise JTB upholds—“Always by your side where moving moments happen”—is another key point, expressing their commitment to supporting a wide range of experiences.
The content conveys how much they value human connections that lie beyond travel.