JTB is a travel agency that sells domestic and international tours and trips.
Many of you have probably used it in various situations—traveling with friends or family, or even going solo.
In this article, we’ll showcase all the JTB commercials that have aired so far! Every ad captures the fun, excitement, and extraordinary feeling of travel, and watching them will definitely make you want to head out on a trip.
Whether you’re a travel enthusiast or someone who’s been curious about a JTB commercial you saw somewhere before, be sure to check them out.
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JTB Commercials: A Collection of Ads That Make You Want to Travel (1–10)
JTB “JTB’s Singapore 2017” VersionNEW!Emi Takei
This is a commercial that showcases how JTB supports fun trips, following Emi Takei and her friend on a journey to Singapore.
It portrays a variety of experiences in Singapore, such as gourmet food and sightseeing, conveying the exhilaration that comes from fresh encounters.
The song that highlights the joy of travel depicted in these visuals is MACO’s “Koi no Michi” (The Path of Love).
While the lyrics depict romance, the gentle sound evokes a sense of relaxation and warmth.
Consult JTB! Remote Consultation From Home
This commercial conveys, in a fun tone, that even worries about not having a solid travel plan can be resolved by consulting JTB.
It also depicts remote consultations from home, brightly expressing how easily you can put together an enjoyable travel itinerary.
The song that further accentuates the cheerful mood of the visuals is “Kimi Chūshin ni Yureru Sekai wa” by Marcy.
With a refreshing band sound where the piano timbre resonates memorably, layered with gentle vocals, it conveys a clear sense of warmth and kindness.
If it’s a JTB girls’ trip, do Guam smart! “Girls’ Trip” version / “Family” version
This is a commercial introducing trips to Guam with JTB, conveying just how fun they are.
It highlights who you go with—such as girls’ trips or family vacations—and promotes the ability to create plans tailored to what each person wants to do.
With shopping, gourmet dining, and activities, there’s a wide range of ways to have fun, so you can feel the excitement of planning, too.
It also presents the support system, giving the impression that you can enjoy your trip with peace of mind.
Tried going to Hawaii with JTB: “Family” version / “Couple” version
This commercial conveys that even Hawaii, often seen as the classic overseas travel destination, can be enjoyed easily when you use JTB.
By depicting various types of trips—family vacations, couples’ getaways, and more—it also highlights that plans can be tailored to each traveler’s needs.
Whether you want to focus on shopping and gourmet experiences or put the spotlight on activities, the ad expresses many different forms of excitement.
It gives the impression that the broad range of ways to enjoy the trip is clearly portrayed, and that this variety fuels the sense of anticipation when making your plans.
JTB: My Lady’s First Trip Abroad! “I’ll be in trouble if there’s no one I can rely on locally!” version / “I’d like to keep the preparation costs as low as possible!” version / “So… what should I decide first?” version
This commercial lightly expresses, in the refined words of a young lady, both the excitement of a first trip abroad and the accompanying worries.
It portrays a wide range of concerns—wanting someone reliable at the destination, keeping preparation costs down, not knowing where to start, and more.
It also conveys that JTB can thoroughly support you through those preparations and challenges, and that with the U-29 Travel plan you can design a trip better tailored to yourselves.
The colorful animation further emphasizes the thrill of travel, leaving an even stronger impression of excitement.
JTB Family trips are a “sure thing” with JTB! “Hedging risks for the unexpected” / “Consultations available in-store or online” / “Passport application fee support”
This commercial comically portrays a family meeting about how to plan their trip, capturing the excitement from planning to execution.
It’s a humorous world where business jargon flies around the family table, but the actual discussion is the usual stuff—sharing travel plans and concerns.
JTB is shown as reliably addressing those various worries, offering consultations on plans that reduce risks and costs.
The final scene, where everyone’s opinions come together, conveys the impression that the fun of travel begins with the planning itself.
JTB “Traveling with Kids: The Online Consultation” Edition
This commercial depicts common worries when preparing to travel with children and conveys that with JTB, planning that trip might go more smoothly.
Because kids like to move around freely, they sometimes behave unpredictably, and the comedic tone shows how that can throw parents off and stall trip planning.
Even then, JTB allows you to consult from home, helping you build excitement for the trip even when you’re busy.
The smiles on both the parent and child also suggest that there are plans available that everyone can enjoy.