A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
What kind of image do you have of commercials by Kanebo, the cosmetics manufacturer?
Kanebo’s commercials are known for their star-studded casts featuring popular models, actors, and even artists, and they leave a strong impression with cool visuals that capture them stylishly.
In this article, we’ll introduce a comprehensive roundup of Kanebo commercials produced so far.
We’ll also touch on the featured performers and the background music used, so if there’s a commercial you’ve seen somewhere and were curious about, please use this as a reference.
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Kanebo commercial roundup: sleek videos featuring popular actors (1–10)
Kanebo KATE “Beautiful Lie Mascara” VersionAyami Nakajo
This is a commercial for Kanebo’s KATE mascara featuring Ayami Nakajo.
As the title “Beautiful Lie Mascara” suggests, it conveys the product’s appeal of beautifully enhancing the eyelashes.
By using the word “lie,” which often carries a negative connotation, the ad draws attention to the product while still clearly communicating beauty and vibrancy.
The progression of climbing stairs toward an open space evokes positive emotions, as if adorning one’s eyes beautifully leads to growing self-confidence.
Kanebo TWANY New Time Refresher: “Taking on daytime skin dryness” / “Moisturized all day for bouncy skin?!”
In two commercials for Twany’s introductory serum, the appeal of the product is presented in a simple and straightforward way.
After explaining how Twany delivers moisture to the skin, they emphasize that the hydration lasts all day.
Many viewers probably found themselves thinking, “I want to try it.”
Kanebo KATE “The monster cannot be captured” versionKento Nakajima
This commercial features Kento Nakajima using Lip Monster, showing off a sexy expression as if to captivate the viewer.
The overarching theme is that monsters can’t be confined, conveying that Lip Monster supports expressing your authentic self.
From the vividly colored lips and the intense gaze directed at us, you can feel a strong determination to stay true to oneself.
It’s a commercial that strongly conveys a user-centered approach—supporting sexiness and supporting individuality.
Kanebo commercial roundup: Stylish videos featuring popular actors (11–20)
Kanebo KATE “Blooming from the lower eyelid” versionAyami Nakajo
This commercial showcases what you can look like using KATE eye makeup from Kanebo, featuring Ayami Nakajo.
As the title suggests—“blooming from the lower eyelid”—the beauty of the lower eyelid is strikingly highlighted.
The overall visuals are on the darker side, with elements like dark-colored roses, which underscores the message that the makeup shines vividly even in low light.
Throughout the ad, Nakajo maintains a serious expression, and the makeup accentuates a strong will, which leaves a memorable impression.
Kanebo ALLIE “The Secret of Irresistibly Attractive Skin”Kyoko Yoshine
This is a commercial that conveys the feel of using ALLIE, the sunscreen developed by Kanebo, through the presence of Kyoko Yoshine.
It clearly highlights—not only through explanation—that besides blocking UV rays, it also has a skin-beautifying effect that blurs pores.
Throughout, the camera stays close to her face to show that her skin still looks beautiful even at such proximity.
It also gives the impression that the brand is thoughtfully addressing users’ concerns about sunscreen, such as balancing beauty with long-lasting wear.
Kanebo: ‘Living is always a work in progress.’Shiho Ochi
“Kuchibiru yo, Atsuku Kimi o Katare” is a song by Machiko Watanabe released in 1980.
It was used in a Kanebo commercial at the time of its release and was brought back again starting in 2020.
In the 2026 spot titled “Living is always a work in progress,” Shiho Ochi of Superfly appears.
The first half features a brass arrangement of “Kuchibiru yo, Atsuku Kimi o Katare” as the BGM, and in the second half you can hear Ochi’s singing.
It’s only a single phrase, but her voice conveys not just strength, but also gentleness and warmth.
Kanebo: ‘Living is always a work in progress.’Shiho Ochi
Shiho Ochi, the vocalist of Superfly, appears in it.
Versions of Ochi from the present, past, and future show up, sharing a life perspective on aging and youth.
And toward the end of the commercial, Ochi’s rendition of “Kuchibiru yo, Atsuku Kimi wo Katare” plays.
The song is by Machiko Watanabe and is a staple in Kanebo commercials.
It’s only a single sung phrase, but her beautiful voice—powerful yet gentle—truly captivates.