What kind of image do you have of commercials by Kanebo, the cosmetics manufacturer?
Kanebo’s commercials are known for their star-studded casts featuring popular models, actors, and even artists, and they leave a strong impression with cool visuals that capture them stylishly.
In this article, we’ll introduce a comprehensive roundup of Kanebo commercials produced so far.
We’ll also touch on the featured performers and the background music used, so if there’s a commercial you’ve seen somewhere and were curious about, please use this as a reference.
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Kanebo commercial roundup: sleek videos featuring popular actors (1–10)
Kanebo KATE Moonlit Jellyfish: “Seduced by gloss, intoxicated by gloss.”NEW!Ai Mikami

This is a commercial introducing KATE’s high-performance base makeup line, Moonlit Jellyfish.
Inspired by the “jellyfish” in the product name, the striking imagery of Ai Miura drifting underwater leaves a strong impression, and many viewers were likely captivated by the luminous glow of her skin.
The commercial effectively brings the product’s concept to life.
Kanebo KATE Lip Monster × Kamen Rider Fashion Side Story Kamen Rider Ains/Tensho Amane “MIX” EditionNEW!Amane Tensho

This is a commercial that overlays Kate’s Lip Monster with Kamen Rider Ains, emphasizing its stylish finish.
By alternating shots of Amane Tensho and the Rider, and adding bursts of color, it clearly conveys the vivid pigmentation.
Because it shows only visuals set in a unique world, it heightens anticipation for how the product will actually turn out.
Kanebo KATE Kate Tear God of Weeping: “Even if you cry, we’ll protect your beauty.”Rina Arashi

This is a commercial conveying that with KATE’s makeup products, your makeup won’t smudge even when you cry, supporting your true emotions.
It shows Rina Arashi sobbing, yet her makeup remains intact, clearly revealing her strength.
Even if your vision blurs, your makeup doesn’t—expressing a strong sense of trust in the makeup.
Kanebo KATE “Because it’s summer” versionTsuki (Billlie)

This commercial conveys KATE’s strength in standing up to situations where makeup might fall apart, shown through scenes of enjoying summer.
By depicting Tsuki both putting on makeup and reveling in summer, it expresses the makeup’s lasting power through her well-maintained expressions.
The lively, powerful sound of “RING ma Bell (what a wonderful world) – Japanese ver.
-” also evokes the image of fully enjoying the summer.
Kanebo KATE Soul Collection: “Yu Yamada THE Soul Makeup — Create the self you won’t compromise.”Yamada Yu

This commercial features Yu Yamada and expresses her journey so far and her relationship with makeup, along with the feelings embedded in it.
It conveys, through her strong gaze behind a smile, her desire to fully express her true self and how makeup supports that.
It’s also striking to see her look back at past photos and reflect on how her makeup has changed with the times.
The ad clearly appeals to the idea that Kanebo can meet the need of choosing the makeup that best expresses who she is now.
Kanebo ALLIE Texture-Smoothing Filter UV “The secret to not getting sunburned is a flawlessly flat complexion.”Kyoko Yoshine

This is a commercial introducing ALLIE Bumpy-Surface Correcting Filter UV, which addresses uneven sunscreen application caused by skin’s texture irregularities by smoothing them as you apply.
While Kyoko Yoshine is shown painting a floor with bumps and dips, the narration points out the cause of streaky sunscreen.
It then highlights that ALLIE’s Bumpy-Surface Correcting Filter UV helps prevent uneven application.
The product features are presented with visuals that make them intuitively easy to understand.
Kanebo KATE “KATE Bouncy Cheek Shadow” editionAyami Nakajo

This commercial showcases the finish you can achieve with KATE’s Bouncy Cheek Shadow through Ayami Nakajo’s look.
She appears in a black outfit, highlighting a makeup style that further accentuates her cool appearance.
Her confident gaze is another key point, expressing how the strength around the eyes can foster a positive mindset.
It also conveys a direction for makeup, suggesting that cheek color plays an important role in enhancing the eyes.


