What kind of image do you have of commercials by Kanebo, the cosmetics manufacturer?
Kanebo’s commercials are known for their star-studded casts featuring popular models, actors, and even artists, and they leave a strong impression with cool visuals that capture them stylishly.
In this article, we’ll introduce a comprehensive roundup of Kanebo commercials produced so far.
We’ll also touch on the featured performers and the background music used, so if there’s a commercial you’ve seen somewhere and were curious about, please use this as a reference.
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Kanebo commercial roundup: sleek videos featuring popular actors (1–10)
Kanebo ALLIE Texture-Smoothing Filter UV “The secret to not getting sunburned is a flawlessly flat complexion.”NEW!Kyoko Yoshine
This is a commercial introducing ALLIE Bumpy-Surface Correcting Filter UV, which addresses uneven sunscreen application caused by skin’s texture irregularities by smoothing them as you apply.
While Kyoko Yoshine is shown painting a floor with bumps and dips, the narration points out the cause of streaky sunscreen.
It then highlights that ALLIE’s Bumpy-Surface Correcting Filter UV helps prevent uneven application.
The product features are presented with visuals that make them intuitively easy to understand.
Kanebo KATE “KATE Bouncy Cheek Shadow” editionAyami Nakajo
This commercial showcases the finish you can achieve with KATE’s Bouncy Cheek Shadow through Ayami Nakajo’s look.
She appears in a black outfit, highlighting a makeup style that further accentuates her cool appearance.
Her confident gaze is another key point, expressing how the strength around the eyes can foster a positive mindset.
It also conveys a direction for makeup, suggesting that cheek color plays an important role in enhancing the eyes.
Kanebo: ‘Living is always a work in progress.’Shiho Ochi
“Kuchibiru yo, Atsuku Kimi o Katare” is a song by Machiko Watanabe released in 1980.
It was used in a Kanebo commercial at the time of its release and was brought back again starting in 2020.
In the 2026 spot titled “Living is always a work in progress,” Shiho Ochi of Superfly appears.
The first half features a brass arrangement of “Kuchibiru yo, Atsuku Kimi o Katare” as the BGM, and in the second half you can hear Ochi’s singing.
It’s only a single phrase, but her voice conveys not just strength, but also gentleness and warmth.
Kanebo: ‘Living is always a work in progress.’Shiho Ochi
Shiho Ochi, the vocalist of Superfly, appears in it.
Versions of Ochi from the present, past, and future show up, sharing a life perspective on aging and youth.
And toward the end of the commercial, Ochi’s rendition of “Kuchibiru yo, Atsuku Kimi wo Katare” plays.
The song is by Machiko Watanabe and is a staple in Kanebo commercials.
It’s only a single sung phrase, but her beautiful voice—powerful yet gentle—truly captivates.
Kanebo KATE “Because it’s summer” versionTsuki (Billlie)
This commercial conveys KATE’s strength in standing up to situations where makeup might fall apart, shown through scenes of enjoying summer.
By depicting Tsuki both putting on makeup and reveling in summer, it expresses the makeup’s lasting power through her well-maintained expressions.
The lively, powerful sound of “RING ma Bell (what a wonderful world) – Japanese ver.
-” also evokes the image of fully enjoying the summer.
Kanebo KATE “Beautiful Lie Mascara” VersionAyami Nakajo
This is a commercial for Kanebo’s KATE mascara featuring Ayami Nakajo.
As the title “Beautiful Lie Mascara” suggests, it conveys the product’s appeal of beautifully enhancing the eyelashes.
By using the word “lie,” which often carries a negative connotation, the ad draws attention to the product while still clearly communicating beauty and vibrancy.
The progression of climbing stairs toward an open space evokes positive emotions, as if adorning one’s eyes beautifully leads to growing self-confidence.
Kanebo TWANY New Time Refresher: “Taking on daytime skin dryness” / “Moisturized all day for bouncy skin?!”
In two commercials for Twany’s introductory serum, the appeal of the product is presented in a simple and straightforward way.
After explaining how Twany delivers moisture to the skin, they emphasize that the hydration lasts all day.
Many viewers probably found themselves thinking, “I want to try it.”