Summary of Kirin Beer commercials. The star-studded cast and background music are also part of the appeal!
Kirin Beer sells a wide range of classic beers and chu-hi drinks like Ichiban Shibori, Tanrei, and Hyoketsu.
Chances are, there are plenty of products you’re already familiar with.
In this article, we’ll introduce a whole lineup of TV commercials for Kirin Beer products that are so familiar to us.
We’ll also share details on the star-studded cast and the background music—both signature features of Kirin’s commercials.
There are lots of noteworthy ads, so take this opportunity to sit back and enjoy them again.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
- Kirin commercial. The ad is appealing for its carefully curated song selection!
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- [Historic Collection] Popular Kirin Beer CM Songs and Commercial Tunes
- [From earliest to latest] A compilation of Kirin Tanrei Green Label commercials
- A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
- Kubota commercials roundup: spotlight on the cast and direction!
- A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- Compilation of Orion Beer commercials. Commercials for Okinawa’s representative and popular beer.
- A roundup of KINCHO commercials. Their humorous direction is the charm!
- Compilation of Gekkeikan commercials. Commercials from a Kyoto-based sake manufacturer.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
Kirin Beer Commercial Roundup: Star-Studded Casts and Captivating Music! (21–30)
Kirin Brewery Kirin Ichiban Shibori White “The Letter from Ms. Tsutsumi: Huge Response” versionFuka Koshiba
In this commercial, staged as a letter from Shinichi Tsutsumi arriving for Fuka Koshiba, Kirin Ichiban Shibori White is introduced.
Contrary to Tsutsumi’s expectations, the letter says that Kirin Ichiban Shibori White has received an overwhelming response, and Koshiba’s delighted reaction—exclaiming, “Tsutsumi-san, that’s terrible!”—is particularly memorable.
The white costumes and set, inspired by the beer’s gentle flavor and its nickname as a “white beer,” give the commercial a refreshing feel.
Kirin Beer Harekaze: “Summer and Harekaze” VersionRen Meguro
Ren Meguro interviews the artisans who support fireworks, a quintessential symbol of Japanese summers, in a commercial that makes you reflect on what fireworks truly are.
It also mentions that a portion of Harekaze’s sales goes toward activities that preserve Japanese traditions like fireworks, while highlighting that Harekaze’s refreshing feel is perfect for festivals.
Further amplifying the excitement of the fireworks and festivals depicted in the video is an arrangement of “I Want to Be the Wind.” Incorporating brass and traditional Japanese instruments, the arrangement feels even lighter than the original.
Compilation of Kirin Beer commercials: star-studded cast and captivating music too! (31–40)
Kirin Beer Harekaze Festival and Beer: “Uchimura-san” Version / “Amami-san” Version / “Meguro-san” Version / “Imada-san” VersionTeruyoshi Uchimura, Yuki Amami, Mio Imada, Ren Meguro
This commercial focuses on how perfectly beer matches the exhilaration of festivals, depicting people enjoying the clear, breezy weather amid the heat of summer.
It features Teruyoshi Uchimura, Yuki Amami, Mio Imada, and Ren Meguro each enjoying the festival atmosphere and the refreshing breeze, with their savoring expressions vividly conveying that sense of refreshment.
It also suggests that even if the festival’s location or time differs, the invigorating feeling of the clear breeze remains the same.
Accentuating the lively festival mood is a rearranged version of “Kaze ni Naritai.” The arrangement incorporates traditional Japanese instruments to evoke a festive atmosphere, while the buoyant rhythm expresses the rising excitement.
Kirin Beer Hyoketsu Mottainai “Obanazawa Watermelon” Version
The Hyoketsu mottainai series uses fruit that can’t be shipped because it falls outside standards—even though the taste is the same.
The 2025 release is a chu-hi made with Obanazawa watermelon.
In the commercial, they highlight how juicy and sweet the watermelon is, showing vivid images of bright red fruit.
It’s a CM that clearly conveys not only how delicious it is, but also that it’s an eco-friendly product that helps reduce food waste.
Kirin Beer Hyoketsu Sugar-Free: “Almighty” Version / “Lucky” Version / “Yakiniku (Grilled Meat)” VersionAsami Mizukawa, Hayato Isomura
In this commercial where Asami Mizukawa and Hayato Isomura discuss the appeal of KIRIN Hyoketsu Muto (unsweetened), Mizukawa highlights its clear flavor that pairs well with any meal, while Isomura emphatically praises its crispness that goes perfectly with grilled meat.
The background music features Barry Manilow’s 1978 release “Copacabana,” a piece often performed by wind ensembles, so many of you may find it sounds familiar.
Kirin Beer Tanrei Green Label “GREEN JUKEBOX: You” Edition
“Kimi wa Rock wo Kikanai” (You Don’t Listen to Rock), familiar from the Kirin Beer Tanrei Green Label commercial, is a song released by Aimyon in 2017 as her third major single.
It’s a number that sings of a lovestruck boy’s feelings, blending sweetness with melancholy.
There’s a real depth in expressing the frustration of wanting to get closer even if you might never truly understand each other through the phrase “You don’t listen to rock.” It’s a song about unrequited love that will move not only rock-loving guys, but anyone who listens.
