Kirin Beer sells a wide range of classic beers and chu-hi drinks like Ichiban Shibori, Tanrei, and Hyoketsu.
Chances are, there are plenty of products you’re already familiar with.
In this article, we’ll introduce a whole lineup of TV commercials for Kirin Beer products that are so familiar to us.
We’ll also share details on the star-studded cast and the background music—both signature features of Kirin’s commercials.
There are lots of noteworthy ads, so take this opportunity to sit back and enjoy them again.
- A roundup of Kirin Ichiban Shibori commercials. Be sure to check out the diverse cast of performers!
- Kirin commercial. The ad is appealing for its carefully curated song selection!
- Beer commercials. A roundup introducing beer commercials from various brands all at once!
- [Historic Collection] Popular Kirin Beer CM Songs and Commercial Tunes
- [From earliest to latest] A compilation of Kirin Tanrei Green Label commercials
- A roundup of Sapporo Beer commercials. Pay attention to the taglines and direction, too!
- Kubota commercials roundup: spotlight on the cast and direction!
- A roundup of Suntory commercials: ads for popular beverages like BOSS and Kinmugi.
- [I want to listen again!] Popular beer commercial songs. All-time CM songs [2026]
- Compilation of Orion Beer commercials. Commercials for Okinawa’s representative and popular beer.
- A roundup of KINCHO commercials. Their humorous direction is the charm!
- Compilation of Gekkeikan commercials. Commercials from a Kyoto-based sake manufacturer.
- Commercials by Coca-Cola Japan: A collection of ads for popular products like Coke and I LOHAS.
Compilation of Kirin Beer commercials. The star-studded cast and background music are also appealing! (1–10)
Kirin Beer Hon-Kirin “Letter: International Contest Winner” VersionNEW!Yosuke Eguchi
This is a commercial introducing that Hon-Kirin won many awards at international contests.
At the beginning, Yosuke Eguchi pours Hon-Kirin into a glass and is shown drinking it deliciously.
Matching the footage, the narration, framed as a letter to Mr.
Eguchi, tells that it received as many as 11 awards at international contests.
It’s a commercial that clearly conveys that Hon-Kirin is a beer that’s excellent in both name and reality.
Suntory Perfect Suntory Beer “My Way of Drinking”Masato Sakai, Koji Yamamoto, Nao
The three people enjoying beer deliciously while eating Genghis Khan (grilled mutton) at a restaurant are Masato Sakai, Koji Yamamoto, and Nao.
They’re fully enjoying their meal with the happy combination of meat, rice, and beer.
The reason they can enjoy it so much is that the beer they’re drinking has zero carbs! The BGM is “Dschinghis Khan,” in reference to the Genghis Khan dish they’re eating—a song performed by a West German group in 1978.
Kirin Beer Tanrei Green Label GREEN JUKEBOX ‘Snow’ EditionMikako Tabe, Iyori Shimizu
This commercial conveys the refreshing taste of Tanrei Green Label through a unique world: a jukebox set in nature.
When Mikako Tabe discovers the jukebox and presses the “Snow” button, the gentle singing voice of Iyori Shimizu from back number begins to play.
Even the depiction of light emerging within the calm natural setting evokes a relaxed atmosphere.
The song performed in this gentle ambiance is back number’s “Heroine.” It’s a ballad that unfolds with a soft band sound, and the soaring vocals layered on top convey an uplifting, positive mood.
Kirin Beer Kirin Ichiban Shibori Zero Sugar “The One Who Should Rest” VersionEtsushi Toyokawa, Ayami Nakajo, Shinji Takeda
Etsushi Toyokawa is doing squats while watching a TV show featuring Shinji Takeda.
Apparently, he’s recently been overeating and is taking a break from beer.
His on-screen daughter, Ayami Ichijo, recommends Kirin Ichiban Zero Sugar to him.
The two of them drink Ichiban Zero Sugar together, emphasizing that even with zero sugar, the taste isn’t compromised.
The familiar song “Always Look on the Bright Side of Life” plays as the BGM.
Kirin Beer Killingood Ale “The much-praised deliciousness” versionHaruka Ayase, Motoki Omori, Minami Hamabe, Ryohei Suzuki
It’s a simple commercial where the cast members drink Killin Good Ale and share their impressions of the taste.
Hearing them describe it as fruity, vibrant, and aromatic makes you think it might be a bit different from standard beers, which piques your interest.
The BGM features “GOOD DAY” by Mrs.
GREEN APPLE, with vocals by Motoki Ohmori, who also appears in the ad.
The upbeat lyrics encourage a laid-back, easygoing attitude, which is really appealing.
Combined with the refreshing melody and Ohmori’s pure vocals, it’s the kind of song that’s likely to lift your spirits as you listen.
Kirin Beer Harekaze: “On festive days, Harekaze. New Year” versionYuki Amami, Mio Imada
This is a Hare Kaze commercial showing how different people spend the New Year.
It opens with Yuki Amami and Mio Imada drawing fortunes at a shrine, followed by scenes featuring an office worker, a fisherman, someone getting a haircut, a wedding, and more.
It says that a true celebratory day is one where everyone can share smiles over drinks, and many viewers likely thought, “That’s so true.”
Kirin Beer Kirin Ice Zero Sparkling “Unprecedented Refreshment” VersionMoeka Hoshi
This commercial showcases the unprecedented refreshment of Kirin Ice Zero Sparkling through Moeka Hoshi’s expressions.
The “Nice to meet you!” face paint is also a key element, conveying a sense of anticipation for the experiences that await.
In the end, the refreshment is presented with a distinctive phrase, illustrating that the crisp, refreshing sensation leads not only to deliciousness but also to fun.