[If only it existed] A compilation of Kobayashi Pharmaceutical commercials
You often see commercials for Kobayashi Pharmaceutical—known for over-the-counter medicines, skincare products, air fresheners, and more—when watching TV, don’t you?
Many of their products have names that seem linked to their effects, and their commercials often have a unique sense of humor.
I think there are quite a few people who are secretly fans of Kobayashi Pharmaceutical.
In this article, we’ll showcase a whole lineup of Kobayashi Pharmaceutical commercials!
From funny ads to straightforward spots that simply convey a product’s appeal, we’ll introduce a variety of commercials, so please take your time and enjoy.
[Wouldn’t it be nice if…] Kobayashi Pharmaceutical Commercial Compilation (1–10)
Kobayashi Pharmaceutical Hananoa “Sharing the ‘Suu’” / “The ‘Suu’ Won’t Stop”Atsuhiro Tsuda


This is a Hananoa commercial packed with his signature gags like “Goi-goi-suu” and “I’ll give you a suu.” It portrays an exchange between Tsuda, who’s suffering from hay fever, and his manager.
The conversation is so surreal that many viewers probably couldn’t help but laugh.
At the end of the ad, there’s a shot of Tsuda smiling while doing a nasal rinse, and that distinctive visual makes it even funnier.
Sawayaka Breath, Feel It Instantly: “Gum Odor” version

This commercial portrays the worry of mouth odor that lingers no matter how much you care for it, and highlights how Nama-Ha’s refreshing breath sensation solves that problem.
It conveys that if odor doesn’t go away even after care, the gums may be to blame, and that addressing that root cause is what matters first.
By clearly visualizing the areas that are difficult to care for and how the product acts on them, it conveys a strong sense of effectiveness and reassurance.
Kobayashi Pharmaceutical: One-Drop Deodorizer ‘One drop, whether outside or at home’ Version

A portable version of Shoshugen that’s easy to use both at home and on the go is introduced.
This isn’t the kind you set down; it’s the type where you drip the liquid directly into the toilet bowl.
Since it claims to eliminate unpleasant odors with just a single drop, it seems like it would be very handy.
Sarasātee Cotton 100 Two-Ply “Two-Ply Introduction” Version

This commercial focuses on the feature of Sarasaati Cotton 100’s double-layer design and explains how it helps.
By simply flipping it, a fresh layer appears, clearly emphasizing that you can always keep things clean.
Overlaying footage of someone actually flipping it with animations that explain the situation conveys a sense of ease and user-friendliness.
Chirakku: “Heavy Menstruation” Edition

This is a commercial that introduces the effects of Chirakku, which supports women by empathizing with their concerns and guiding them toward solutions.
It presents examples of worries that might happen and shows how Chirakku can resolve them.
The gentle animation used to explain the benefits of Kampo (traditional Japanese herbal medicine) also conveys a sense of kindness and warmth.
Kobayashi Pharmaceutical Whitening Charcoal Toothpaste: “Coffee Stain” Version

This is a commercial that points out the potential for stains to build up in people who drink coffee in their daily lives, while appealing to those very people to use a whitening charcoal toothpaste.
Along with a light, upbeat song, it depicts everyday scenes where coffee is always nearby, conveying that precisely because it’s always there, stains tend to accumulate.
It then highlights how the whitening charcoal toothpaste works, showing the gradual transformation to whiter teeth through imagery.
Overall, the light tone communicates that it’s easy and approachable to use.
Kobayashi Pharmaceutical Eyebon W Vitamin “Yuchami Recommends It” VersionYuna Furukawa

This is a commercial where Yuchami, aka Yuna Furukawa, talks in Kansai dialect about how comfortable Eyebon is to use.
It’s striking how passionately she says that, after a friend recommended it and she tried it, she was amazed by how good it feels and how well it cleans.
It doesn’t feel like she’s acting; she genuinely seems surprised by the effects, which leaves a very positive impression.


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