[February 2026] Summary of Trending Latest Commercial Songs

I look up as I walkNEW!Kawai Yūmi

Walk looking up Sakamoto Kyu — with lyrics

Suntory Draft Beer “Hajimari no Ao” Version 30 Seconds Yumi Kawai

This video, showing actress Yumi Kawai walking along a seaside breakwater while singing, is a commercial for Suntory Draft Beer.

The song she’s singing is “Ue o Muite Arukou,” which debuted in 1963.

It’s one of Kyu Sakamoto’s signature songs and a track emblematic of the Showa era.

At the time, it also drew attention overseas and even reached No.

1 on the U.S.

Billboard chart.

The lyrics depict someone walking while crying, with the beautiful line about looking up so tears don’t fall—words that have encouraged many listeners.

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Hane Keisuke

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AliensAina ji Endo

Maker’s Mark “Aliens” 30-second version Yuki Sakurai Aina the End Suntory

This is a Maker’s Mark commercial showing Yuki Sakurai captivated by a performance while sipping a drink at a bar.

Sitting at the counter away from the stage, Sakurai is completely absorbed in the music.

The singer performing at the bar is AiNA THE END, formerly of BiSH and now a solo artist.

She’s covering Kirinji’s 2000 classic “Aliens.” Her vocals are striking—more uptempo than the original yet still imbued with a sense of poignancy.

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Hane Keisuke

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LatataIkuta Rira

Latata

Lunch Pack TV Commercial: “Let’s Go with a Delicious Face” | Yamazaki Baking Official

Lila Ikuta’s “Latata” was released in 2025 and was used in a Yamazaki Baking Lunch Pack commercial featuring Fuka Koshiba.

Its bouncy rhythm and layered vocals are striking, and their refreshing lightness conveys a positive message.

The lyrics depict the everyday scenes around us and the connections between people, offering encouragement to move forward just as we are.

The commercial straightforwardly shows Fuka Koshiba enjoying a Lunch Pack, with visuals that portray the joy that comes from its delicious taste.

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kappamaki

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Odoru-LoopFurederikku

Frederic “Oddloop” Music Video | Frederic “oddloop”

Sumitomo Life “Dollar Accumulation Vitality” New CM: “Shitara Isn’t Just Dancing” Version (30 seconds) [Official Sumitomo Life]

This commercial uses a parody that 2010s Japanese rock fans would recognize from the opening scene alone.

The CM’s BGM is a parody version of Frederic’s 2014 signature song “Oddloop,” and Himura and Shitara recreate the music video from back then.

The contrast between “Himura, who’s just doing ___” and “Shitara, who’s not just doing ___,” comparing whether they’ve joined Vitality, is striking.

Thanks to the song’s catchiness and the memorable parody-driven direction, it’s a commercial you won’t forget after seeing it once.

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Hane Keisuke

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WonderlandOmoinotake

Wonderland

[Uni Spring] University Student Edition TV Commercial 30 Seconds | USJ

Featuring a strikingly straight, soaring high-tone vocal and an upbeat groove, this track is a song Omoinotake wrote specifically for a 2026 USJ commercial.

Centered on the theme of graduation, its lyrics compellingly convey the strong bonds with friends you want to stay with even after graduation.

The commercial depicts Daisei Kido and others, playing college students, fully enjoying USJ, and its overflowing sense of youth turns it into a heart-pounding spot.

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Hane Keisuke

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Reach it, all of it.Oni-chan

Original song from the Santaro commercials: “Todoke, Zenbu.” Full version MV

TV Commercial | au “Deliver Everything.” 90-second version

From au’s Santarō series, the song used in the 2026 New Year’s commercial is “Todoke, Zenbu.” sung by Oni-chan, played by Masaki Suda.

The structure is striking: it starts with a gentle, conversational tone and gradually gains strength toward the chorus, conveying a rising swell of emotion.

The lyrics seem to depict feelings for a loved one, imbued with hope for the future and tenderness—the desire to share happiness with someone important.

The commercial itself portrays Santarō trying to convey his own sense of wonder to someone dear to him, and each character’s smile serves as an important point that communicates warmth.

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kappamaki

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Happy! Fun! I love it!NEW!DREAMS COME TRUE

Happy! Fun! I love it!

iPhone “Surprise Graduation Ceremony” 30-second version

This commercial promotes the iPhone 17, which you can enjoy at a great value with the Docomo U22 Discount, through a video depicting the youth of high school students.

A high schooler who couldn’t attend the graduation ceremony due to exams films a video; then friends show up, and the scene transforms into a joyful space.

It also seems to highlight the excellent feature of preserving memories beautifully.

The song that further accentuates the excitement portrayed in the footage is Dreams Come True’s Ureshii! Tanoshii! Daisuki! With its dazzling sound and the powerful vocals layered over it, the sense of exhilaration comes through vividly.

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kappamaki

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