[March 2026] Roundup of the Latest Trending Commercial Songs

I look up as I walkNEW!Saitō Kazuyoshi

I look up as I walk

Suntory Draft Beer “Deeply Refreshing Blue” 30s, Yumi Kawai

This commercial promotes the refreshing taste of Suntory Draft Beer through the presence of Yumi Kawai.

The key point is that she’s drinking under a vast blue sky, and because the visuals are predominantly blue, the sense of freshness comes across strongly.

Her gentle smile also conveys the impression that the flavor supports a feeling of fulfillment.

Enhancing the calm atmosphere depicted in the visuals is the song “Ue o Muite Arukou,” performed by Kazuyoshi Saito.

The vocals flow gently over a relaxed rhythm, evoking a sense of ease throughout.

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kappamaki

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heartbeatNEW!yuzu

Shin-on

Yuzu, the folk duo that began with street performances and has long enjoyed nationwide popularity.

“Shin-on” (Heartbeat), which was released digitally in advance in February 2026, was created as the title track for their first career album composed entirely of new songs, also titled “Shin-on,” set for release in March of the same year.

Chosen as the song for a Nippon Life commercial, it adds color to visuals that connect society through sports.

Set to a band sound centered on acoustic guitars, the song conveys the importance of listening to the voice within oneself.

Written and composed by Yujin Kitagawa, its melody—imbued with the joy and resolve of making music—seems sure to stir listeners’ hearts.

It’s a powerful yet warm pop song that stands beside everyone striving to move forward, awakening a quiet fighting spirit.

In the distant skyNEW!garari

Garari – In the Distant Sky [OFFICIAL LYRIC VIDEO]

If it’s Kawai, it’s the fastest route. High School Green Course [Kawaijuku] [15 seconds]

The high school students who say they want to balance club activities and their personal lives while aiming to pass their first-choice schools on the first try chose Kawaijuku.

The ad highlights that they can study with a curriculum that offers the shortest route to their goals.

Many who have experienced entrance exams will likely be moved by the phrase, “We want to eliminate ‘I couldn’t make it in time’ during high school.” This commercial makes you feel that with Kawaijuku, you can take on the exams with confidence.

The BGM, featuring lyrics that depict the kinds of inner conflicts everyone feels in their teens, is Garari’s “Tooi Sora ni wa,” a track released just before this commercial aired in January 2026.

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Hane Keisuke

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full swingZa Kuromaniyonzu

Rakuraku Cloud: “Our Journey So Far and the Road Ahead” (30 seconds)

This song, with its strikingly straightforward message, is a track by The Cro-Magnons included on the album “JAMBO JAPAN,” released in October 2025.

It’s a song that cheers you on to “go all in and take on challenges without worrying about appearances.” As the title suggests—“you’ve got to start by trying, and if you do it, do it wholeheartedly without holding back”—its direct message has surely encouraged many listeners.

The song was featured in a Rakuraku Cloud commercial depicting Kenichi Takitō, Natsuko Yokozawa, and Mone Kamishiraishi working hard in an office.

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Hane Keisuke

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sundogNEW!BLUE ENCOUNT

BLUE ENCOUNT “Parhelion” Lyric Video

Instructor Machida Story | Episode 1: “Instructor Machida’s Resolve” | 2026 Boat Race Commercial | From Zero to Pro (32-second version)

The 2026 boat racing commercials portray trainees aspiring to become boat racers and their instructors.

In Episode 1, Keita Machida, First Summer Uika, and Katsuhisa Namase appear as instructors, resolutely vowing to turn all the trainees into fine professionals.

Episode 2 shows trainee Kanata Hosoda declaring his determination: “I came here to become the prize-money king.” Seira Anzai also murmurs, “I won’t lose to anyone,” and together Episodes 1 and 2 depict the genuine commitment of both instructors and trainees.

Underscoring this passionate story is BLUE ENCOUNT’s “Genjitsu (Phantom Sun),” a mid-tempo rock ballad with striking lyrics that encourage you to live boldly as you truly want.

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Hane Keisuke

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Original songNEW!Yusuke Karino

Oshima Shipbuilding TV Commercial “We Also Create Technology” (15 seconds)

A series of commercials in which Neru Nagahama, serving as Special PR Director, introduces the strengths of Oshima Shipbuilding.

This installment focuses on the Wind Challenger, an outfitting that converts wind into propulsion, and also highlights that the company builds ships using various next-generation fuels.

The background music features an original, gently toned piece composed specifically for this series by Yusuke Karino.

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Hane Keisuke

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LightsNEW!BTS

BTS ‘Lights’ Official MV

docomo MAX “It’s Coming Back!” 30-second version

This commercial communicates that with Docomo MAX’s selectable benefits, you can choose Lemino, conveyed through BTS’s live performance footage, one of its content offerings.

By showing a digest of the concert and clearly conveying the excitement, it expresses the thrill of being able to enjoy a wide variety of content.

The song that firmly supports the excitement of the live footage is BTS’s “Lights.” While it’s dance music with a strongly resonant beat, it also has a sense of calm, evoking images of a powerful first step and an upbeat, positive mood.

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kappamaki

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