Focus on the cast! Lifenet Life Insurance’s commercial features charming, approachable direction.
Among life insurance commercials, many people will remember LIFENET Insurance’s relatively casual style.
If you’ve seen the ads, just seeing the words “LIFENET Insurance” might make that sound logo play in your head.
LIFENET’s commercials have featured many popular actresses and celebrities loved by people of all ages, and the youth-oriented casting also drew attention.
In this article, we’ll showcase LIFENET Insurance’s commercials all at once.
Hope you find a spot that catches your interest.
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Focus on the cast! LIFENET Insurance’s commercial. The friendly direction is appealing (1–10)
Lifenet Life Insurance: ‘For Someone Like You’ VersionRuka Matsuda
The commercial opens with Ruka Matsuda voicing a concern many people likely share: “I want health insurance, but I want something inexpensive.” It then introduces the term medical insurance plan “Insurance for Myself Z.” Because it’s not a whole-life type and you can choose the coverage period, it’s easier to enroll, and you can save or invest the money you’ve freed up—so the ad claims.
The messaging, clearly targeted at today’s younger generation, is quite striking.
Lifenet Life Insurance: ‘Updating Medical Insurance’ EditionRuka Matsuda, Narration: Hiroki Iijima
This is a commercial introducing the newly launched term medical insurance “Insurance for Myself Z.” Ruka Matsuda appears in the ad, with Hiroki Iijima participating as the voice-over.
Matsuda highlights one of the product’s features—the ability to choose the coverage period—and then quickly estimates the monthly premium for Iijima’s case.
It emphasizes that the content is easy to understand and recommends the product to those who want to choose insurance that fits them perfectly.
Lifenet Life Insurance: ‘A New Health Insurance Plan Has Launched’ EditionRuka Matsuda, Hiroki Iijima
In addition to not being a whole-life type and allowing you to choose the coverage period, the monthly premiums are low and getting a quote is easy—this commercial highlights all those appealing points.
The product featured in the ad is a new term medical insurance called “Insurance for Myself Z,” which is particularly aimed at younger generations.
I imagine many viewers became interested in this insurance after seeing the commercial.
Focus on the cast! Lifenet Life Insurance’s commercial. The friendly presentation is appealing (11–20)
Lifenet Life Insurance: ‘We Greedy Ones’ VersionHiroki Iijima, Narration: Ruka Matsuda
This commercial features Hiroki Iijima, with Ruka Matsuda speaking to him as a disembodied voice.
Iijima introduces the term medical insurance “Insurance for Myself Z” to Matsuda.
In the ad, it’s presented as a perfect fit for people who want to enroll in medical insurance but keep premiums low.
Many younger viewers likely felt, “That’s exactly me!”
Lifenet Insurance: The Big World and Little Matsuko-san ‘Don’t you think so?’ version / ‘Think for yourself’ version / ‘You don’t need insurance’ version / ‘Leaving it to others’ version /Matsuko Deluxe
Set against a backdrop of majestic nature, this Lifenet Insurance commercial is memorable for Matsuko Deluxe’s calm, matter-of-fact narration.
Built on the concept of a vast world and a small Matsuko, it delivers an uncharacteristically non-insurer-like message: “Maybe you don’t have to be tied down by the insurance that’s supposed to support your life.”
Lifenet Life Insurance: “Used by 10 million people” versionHakata Hanamaru Daikichi
The Lifenet Insurance commercials featuring the well-known duo Hakata Hanamaru and Daikichi are back.
Once again, the content unfolds in a manzai comedy style, and in the “Used by 10 million people” version, it highlights how easy it is to get a quote.
Many of you might be thinking, “If it’s this simple and affordable, maybe I should give it a look.”
Lifenet Life Insurance: “Payouts Are Fast” / “At Your Own Pace”Hakata Hanamaru and Daikichi, Ruka Matsuda
These two commercials each showcase the appeal of LIFENET Insurance.
The featured performers are the duo HKT Hanamaru-Daikichi and Ruka Matsuda.
Matsuda plays the role of the president’s secretary and carefully explains what makes LIFENET Insurance attractive.
The ads highlight points such as fast insurance payouts and the ability to take your time choosing a policy at your own pace—features that likely appealed to many viewers.