Focus on the cast! Lifenet Life Insurance’s commercial features charming, approachable direction.
Among life insurance commercials, many people will remember LIFENET Insurance’s relatively casual style.
If you’ve seen the ads, just seeing the words “LIFENET Insurance” might make that sound logo play in your head.
LIFENET’s commercials have featured many popular actresses and celebrities loved by people of all ages, and the youth-oriented casting also drew attention.
In this article, we’ll showcase LIFENET Insurance’s commercials all at once.
Hope you find a spot that catches your interest.
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Focus on the cast! LIFENET Insurance’s commercial. The friendly direction is appealing (1–10)
Lifenet Life Insurance: “I Chose It Myself” / “You Can Cancel on Your Smartphone” / “Not Just Cheap”Hakata Hanamaru Daikichi, Ruka Matsuda, Hiroki Iijima
In addition to Ruka Matsuda and Hiroki Iijima, the familiar comedy duo Hakatabana-maru and Daikichi also appear in Lifenet Insurance’s commercials.
In the “I chose it myself” and “You can cancel on your smartphone” versions, Ruka Matsuda explains to Hiroki Iijima the appeal of Lifenet Insurance, such as how you can easily get a quote and complete applications and cancellations using just your smartphone.
In the “Not just cheap” version, the duo, along with Matsuda and Iijima, discuss insurance and highlight Lifenet Insurance’s strengths.
They’re easy-to-understand commercials that feel approachable.
Lifenet Insurance 2025 Oricon Customer Satisfaction Survey Life Insurance Overall No. 1: “10-Second Quote” Version / “Chosen by Myself” Version / “Cancelable by Smartphone” Version / “Save 90,000 Yen” VersionRuka Matsuda, Hiroki Iijima
This series of commercials features Ruka Matsuda conveying the appeal of Lifenet Insurance to Hiroki Iijima.
The ads highlight numerous benefits, such as how easy it is to get a quote, the ability to complete both enrollment and cancellation entirely on a smartphone, and the availability of affordable premiums.
After watching these commercials, many people may be thinking, “Maybe I’ll start by just getting a quote.”
Lifenet Life Insurance: “Premiums Are Inexpensive” EditionHakata Hanamaru and Daikichi, Manabu Omura, Ruka Matsuda
The comedy duo Hakata Hanamaru-Daikichi, who are affiliated with Yoshimoto Kogyo.
Since they come from a comedy background, they have a good sense of humor and are approachable.
And perhaps because they often appear in suits within the comedy scene, they also have a somewhat office-worker-like vibe, which gives them a trustworthy image—making them a perfect fit for this kind of insurance commercial, don’t you think? In this CM as well, the role of a salesperson who kindly explains things when you have questions suits them perfectly.
Focus on the cast! Lifenet Life Insurance’s commercial. The friendly presentation is appealing (11–20)
Lifenet Life Insurance: ‘For Someone Like You’ VersionRuka Matsuda
The commercial opens with Ruka Matsuda voicing a concern many people likely share: “I want health insurance, but I want something inexpensive.” It then introduces the term medical insurance plan “Insurance for Myself Z.” Because it’s not a whole-life type and you can choose the coverage period, it’s easier to enroll, and you can save or invest the money you’ve freed up—so the ad claims.
The messaging, clearly targeted at today’s younger generation, is quite striking.
Lifenet Life Insurance “10-Second Quote 2024” Version / “Necessary and Sufficient 2024” Version / “Fast Payout 2024” VersionHiroki Iijima, Ruka Matsuda
It’s the new commercial series from LIFENET Insurance, famous for its 10-second quote! In these ads, actors Hiroki Iijima and Ruka Matsuda appear.
In each of the “10-Second Quote 2024,” “Sufficient Coverage 2024,” and “Fast Payout 2024” spots, you can enjoy the duo’s comedic banter as well as the handsome Hiroki Iijima’s over-the-top reactions and funny facial expressions!
Lifenet Life Insurance: “Used by 10 million people” versionHakata Hanamaru Daikichi
The Lifenet Insurance commercials featuring the well-known duo Hakata Hanamaru and Daikichi are back.
Once again, the content unfolds in a manzai comedy style, and in the “Used by 10 million people” version, it highlights how easy it is to get a quote.
Many of you might be thinking, “If it’s this simple and affordable, maybe I should give it a look.”
Lifenet Life Insurance: “Payouts Are Fast” / “At Your Own Pace”Hakata Hanamaru and Daikichi, Ruka Matsuda
These two commercials each showcase the appeal of LIFENET Insurance.
The featured performers are the duo HKT Hanamaru-Daikichi and Ruka Matsuda.
Matsuda plays the role of the president’s secretary and carefully explains what makes LIFENET Insurance attractive.
The ads highlight points such as fast insurance payouts and the ability to take your time choosing a policy at your own pace—features that likely appealed to many viewers.