Focus on the cast! Lifenet Life Insurance’s commercial features charming, approachable direction.
Among life insurance commercials, many people will remember LIFENET Insurance’s relatively casual style.
If you’ve seen the ads, just seeing the words “LIFENET Insurance” might make that sound logo play in your head.
LIFENET’s commercials have featured many popular actresses and celebrities loved by people of all ages, and the youth-oriented casting also drew attention.
In this article, we’ll showcase LIFENET Insurance’s commercials all at once.
Hope you find a spot that catches your interest.
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Focus on the cast! Lifenet Insurance’s commercial. The friendly presentation is appealing (21–30)
Lifenet Life Insurance Honest Theater: “Let’s Get an Estimate with the New Cancer Insurance” / “Let’s Learn the New Common Sense of Cancer Insurance”Tokio Emoto
This commercial features Mitsumorou, the mascot character, clearly explaining the strengths of Lifenet Insurance’s cancer insurance.
In the first part of the “With the New Cancer Insurance, Mitsumorou” segment, it recommends regularly reviewing your cancer insurance.
It then highlights points such as the robustness of the coverage, the option to limit the coverage period when enrolling, and the affordability of the monthly premiums.
In the “New Common Sense of Cancer Insurance with Mitsumorou” segment, a conversation between Mitsumorou and Tokio Emoto emphasizes that no premium payments are required during the waiting period from contract signing until coverage begins.
It’s striking how clearly the details of Lifenet’s cancer insurance are presented.
Lifenet Life Insurance: ‘I wonder if it could be cheaper…’ — 2025 Oricon Customer Satisfaction Survey, Life Insurance, Overall No. 1Ruka Matsuda, Hiroki Iijima
In this ad, Ruka Matsuda murmurs, “I wonder if insurance premiums could be cheaper,” when Hiroki Iijima appears and suggests reviewing her policy with Lifenet Insurance.
It even mentions that, in some cases, you could save as much as 90,000 yen a year, which surely caught many people’s attention.
The spot also highlights that Lifenet has ranked No.
1 in customer satisfaction and that getting a quote doesn’t require personal information, emphasizing peace of mind.
It’s the kind of commercial that makes you think, “In that case, maybe I’ll give it a try.”
Lifenet Life Insurance Honest Theater: “Get a Quote Before Bed” / “Get a Quote for Term Insurance” / “It’s a Chance to Save—Get a Quote” / “If It’s Recommended, Get a Quote”Tokio Emoto
This commercial highlights that because Lifenet Insurance is an online life insurance company, it can offer comprehensive coverage at low premiums.
As Tokio Emoto struggles with choosing a policy and reconsidering his monthly expenses, a mascot character named Mitsumorou appears and recommends Lifenet.
The ad emphasizes how quickly you can get a quote, then focuses on the affordability and robust coverage.
After watching this commercial, many viewers probably felt compelled to try getting a quote themselves.
Lifenet Life Insurance Estimate Try! “Pregnant Woman” Edition
The “Pregnant Woman” episode of the series of commercials where people around town are asked to get a quote and share their impressions.
In a maternity yoga class where expectant mothers gather, a laptop is casually set down and they’re asked to get a quote.
It clearly shows how easy it is to get a quote and to compare it with their current insurance.
Being able to get a quote easily from home is especially nice for pregnant women.
Lifenet Life Insurance Estimate Try! “Fukuoka” Version
As the title suggests, the “Estimate Try! Fukuoka” segment starts with a visit to Fukuoka to actually try getting an estimate.
With just a single computer, you can get a quote easily and immediately.
The family is surprised that it’s even cheaper than their current insurance premiums.
It clearly conveys how easy it is to get an estimate like this!
LIFENET Insurance: “Stand-up Comedy and DIY Are Trending” VersionHakata Hanamaru Daikichi
This is LIFENET Insurance’s TV commercial “Manzai: DIY Is Trending,” featuring the comedy duo Hakata Hanamaru and Daikichi.
Hailing from Hakata and serving as de facto ambassadors for their hometown, they’re a manzai pair beloved not only locally but nationwide.
The commercial takes the form of them starting a manzai routine, and the back-and-forth really flows like a proper act, but the point is that you can get an insurance premium quote right on your smartphone.
It emphasizes—sprinkling in Hakata dialect—that it’s simple to do with just your phone and that the premiums are inexpensive.
LIFENET Life Insurance: “LIFENET Shopping” VersionAtsugiri Jason, Viktoriya Lavrova
It’s structured like a show called Life Net Shopping.
It’s almost like an overseas home shopping program.
The detailed production, like the audience’s gasps of surprise, is done well, so it’s engaging to watch.
There’s footage of Catherine, played by Atsugiri Jason and Viktoriya Lavrova, appearing to use the shopping products, but they’re also clearly explaining Lifenet Insurance.
The pacing of the explanations varies, which makes it easy to understand.
