Among life insurance commercials, many people will remember LIFENET Insurance’s relatively casual style.
If you’ve seen the ads, just seeing the words “LIFENET Insurance” might make that sound logo play in your head.
LIFENET’s commercials have featured many popular actresses and celebrities loved by people of all ages, and the youth-oriented casting also drew attention.
In this article, we’ll showcase LIFENET Insurance’s commercials all at once.
Hope you find a spot that catches your interest.
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Focus on the cast! LIFENET Insurance’s commercial. The friendly direction is appealing (1–10)
Lifenet Life Insurance: “Fast Payouts” VersionRuka Matsuda, Hiroki Iijima
Ruka Matsuda and Hiroki Iijima are discussing what’s important when choosing life insurance.
Matsuda brings up “payouts,” and the two agree that speed of payment and simplicity of procedures are key.
It’s highlighted that Lifenet Life Insurance addresses these points well and has earned the number one customer satisfaction rating.
Fitting for a life insurance commercial where trust is essential, the ad conveys a sense of reassurance and reliability.
Lifenet Life Insurance: ‘Updating Medical Insurance’ EditionRuka Matsuda, Narration: Hiroki Iijima
This is a commercial introducing the newly launched term medical insurance “Insurance for Myself Z.” Ruka Matsuda appears in the ad, with Hiroki Iijima participating as the voice-over.
Matsuda highlights one of the product’s features—the ability to choose the coverage period—and then quickly estimates the monthly premium for Iijima’s case.
It emphasizes that the content is easy to understand and recommends the product to those who want to choose insurance that fits them perfectly.
Lifenet Life Insurance: “Save 90,000 Yen” Version / “15 Million Quotes” VersionRuka Matsuda, Hiroki Iijima
This commercial promotes how easy it is to review your insurance with Lifenet Life Insurance and suggests it could help you save money.
In the story, Ruka Matsuda encourages Hiroki Iijima, who’s paying too much in premiums, to reassess his plan.
The concrete numbers and surprised expressions clearly convey the sense of value.
The interaction also includes the duo Hakata Hanamaru-Daikichi, further highlighting how simple the review process is.
Lifenet Life Insurance: ‘We Greedy Ones’ VersionHiroki Iijima, Narration: Ruka Matsuda
This commercial features Hiroki Iijima, with Ruka Matsuda speaking to him as a disembodied voice.
Iijima introduces the term medical insurance “Insurance for Myself Z” to Matsuda.
In the ad, it’s presented as a perfect fit for people who want to enroll in medical insurance but keep premiums low.
Many younger viewers likely felt, “That’s exactly me!”
Lifenet Life Insurance: ‘A New Health Insurance Plan Has Launched’ EditionRuka Matsuda, Hiroki Iijima
In addition to not being a whole-life type and allowing you to choose the coverage period, the monthly premiums are low and getting a quote is easy—this commercial highlights all those appealing points.
The product featured in the ad is a new term medical insurance called “Insurance for Myself Z,” which is particularly aimed at younger generations.
I imagine many viewers became interested in this insurance after seeing the commercial.
Lifenet Life Insurance: “Father and Son — Let’s Try a Quote” VersionSeishiro Kato, Hakata Hanamaru and Daikichi
The LIFENET Insurance commercial “Father and Son: Let’s Try a Quote,” featuring Hakata Hanamaru and Daikichi along with Seishiro, began airing in October 2021.
Hanamaru plays the father, Seishiro plays the son, and Daikichi appears as the father’s friend.
The story shows the father proudly teaching his son how to get an insurance quote—something he picked up from his friend Daikichi.
Following his father’s instructions, Seishiro enters his date of birth and gender into his smartphone and checks the medical insurance option.
In just ten seconds, a personalized premium quote appears.
The ad clearly conveys how easy it is to get a quote.
Lifenet Life Insurance: Matsuko Standing on the Embankment “If You’re Going to Enroll” / “Just Live How You Like” / “Even When You Were Young”Matsuko Deluxe
This video shows Matsuko Deluxe gazing off on a bench by the embankment; it’s part of LIFENET Insurance’s “Matsuko standing on the embankment” commercial series.
As she sits on the bench, she appears to be thinking about life insurance.
She says, “When you’re young, it’s fine to live however you like, but you have to be careful with money,” and the message develops into recommending LIFENET Insurance.
Many people might feel that when Matsuko says it, it sounds especially trustworthy, don’t you think?