Among life insurance commercials, many people will remember LIFENET Insurance’s relatively casual style.
If you’ve seen the ads, just seeing the words “LIFENET Insurance” might make that sound logo play in your head.
LIFENET’s commercials have featured many popular actresses and celebrities loved by people of all ages, and the youth-oriented casting also drew attention.
In this article, we’ll showcase LIFENET Insurance’s commercials all at once.
Hope you find a spot that catches your interest.
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Focus on the cast! LIFENET Insurance’s commercial. The friendly direction is appealing (1–10)
Lifenet Life Insurance “Level X (10) Insurance” EpisodeRuka Matsuda, Hiroki Iijima, Tetsuya Iwanaga, Hayato Onozuka
This is a cancer insurance commercial featuring four actors who co-starred in Kamen Rider Ex-Aid.
In addition to highlighting the product’s appeal, it also encourages viewers to periodically review their insurance coverage.
The Kamen Rider-style direction is striking, and it became a hot topic among fans.
Lifenet Life Insurance: “Fast Payouts” VersionRuka Matsuda, Hiroki Iijima
Ruka Matsuda and Hiroki Iijima are discussing what’s important when choosing life insurance.
Matsuda brings up “payouts,” and the two agree that speed of payment and simplicity of procedures are key.
It’s highlighted that Lifenet Life Insurance addresses these points well and has earned the number one customer satisfaction rating.
Fitting for a life insurance commercial where trust is essential, the ad conveys a sense of reassurance and reliability.
Lifenet Life Insurance: Matsuko Standing on the Embankment “If You’re Going to Enroll” / “Just Live How You Like” / “Even When You Were Young”Matsuko Deluxe
This video shows Matsuko Deluxe gazing off on a bench by the embankment; it’s part of LIFENET Insurance’s “Matsuko standing on the embankment” commercial series.
As she sits on the bench, she appears to be thinking about life insurance.
She says, “When you’re young, it’s fine to live however you like, but you have to be careful with money,” and the message develops into recommending LIFENET Insurance.
Many people might feel that when Matsuko says it, it sounds especially trustworthy, don’t you think?
Lifenet Life Insurance: “I Chose It Myself” / “You Can Cancel on Your Smartphone” / “Not Just Cheap”Hakata Hanamaru Daikichi, Ruka Matsuda, Hiroki Iijima
In addition to Ruka Matsuda and Hiroki Iijima, the familiar comedy duo Hakatabana-maru and Daikichi also appear in Lifenet Insurance’s commercials.
In the “I chose it myself” and “You can cancel on your smartphone” versions, Ruka Matsuda explains to Hiroki Iijima the appeal of Lifenet Insurance, such as how you can easily get a quote and complete applications and cancellations using just your smartphone.
In the “Not just cheap” version, the duo, along with Matsuda and Iijima, discuss insurance and highlight Lifenet Insurance’s strengths.
They’re easy-to-understand commercials that feel approachable.
Lifenet Insurance 2025 Oricon Customer Satisfaction Survey Life Insurance Overall No. 1: “10-Second Quote” Version / “Chosen by Myself” Version / “Cancelable by Smartphone” Version / “Save 90,000 Yen” VersionRuka Matsuda, Hiroki Iijima
This series of commercials features Ruka Matsuda conveying the appeal of Lifenet Insurance to Hiroki Iijima.
The ads highlight numerous benefits, such as how easy it is to get a quote, the ability to complete both enrollment and cancellation entirely on a smartphone, and the availability of affordable premiums.
After watching these commercials, many people may be thinking, “Maybe I’ll start by just getting a quote.”
Lifenet Life Insurance: “Save 90,000 Yen” Version / “15 Million Quotes” VersionRuka Matsuda, Hiroki Iijima
This commercial promotes how easy it is to review your insurance with Lifenet Life Insurance and suggests it could help you save money.
In the story, Ruka Matsuda encourages Hiroki Iijima, who’s paying too much in premiums, to reassess his plan.
The concrete numbers and surprised expressions clearly convey the sense of value.
The interaction also includes the duo Hakata Hanamaru-Daikichi, further highlighting how simple the review process is.
Lifenet Life Insurance: “Premiums Are Inexpensive” EditionHakata Hanamaru and Daikichi, Manabu Omura, Ruka Matsuda
The comedy duo Hakata Hanamaru-Daikichi, who are affiliated with Yoshimoto Kogyo.
Since they come from a comedy background, they have a good sense of humor and are approachable.
And perhaps because they often appear in suits within the comedy scene, they also have a somewhat office-worker-like vibe, which gives them a trustworthy image—making them a perfect fit for this kind of insurance commercial, don’t you think? In this CM as well, the role of a salesperson who kindly explains things when you have questions suits them perfectly.
