Focus on the cast! Lifenet Life Insurance’s commercial features charming, approachable direction.
Among life insurance commercials, many people will remember LIFENET Insurance’s relatively casual style.
If you’ve seen the ads, just seeing the words “LIFENET Insurance” might make that sound logo play in your head.
LIFENET’s commercials have featured many popular actresses and celebrities loved by people of all ages, and the youth-oriented casting also drew attention.
In this article, we’ll showcase LIFENET Insurance’s commercials all at once.
Hope you find a spot that catches your interest.
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Focus on the cast! Lifenet Life Insurance’s commercial. The friendly presentation is appealing (11–20)
Lifenet Life Insurance “10-Second Quote 2024” Version / “Necessary and Sufficient 2024” Version / “Fast Payout 2024” VersionHiroki Iijima, Ruka Matsuda
It’s the new commercial series from LIFENET Insurance, famous for its 10-second quote! In these ads, actors Hiroki Iijima and Ruka Matsuda appear.
In each of the “10-Second Quote 2024,” “Sufficient Coverage 2024,” and “Fast Payout 2024” spots, you can enjoy the duo’s comedic banter as well as the handsome Hiroki Iijima’s over-the-top reactions and funny facial expressions!
Lifenet Life Insurance: “Lifenet Life Insurance was beyond my expectations! HIKAKIN” (Commercial)HIKAKIN
This commercial features HIKAKIN using LIFENET Insurance’s service to try getting an insurance quote for the first time in his life.
It unfolds like a YouTube video, conveying the idea of making life insurance feel more approachable.
By showing both the smartphone screen and HIKAKIN’s face as he operates it, the spot lets viewers enjoy his reactions while clearly communicating the steps.
HIKAKIN’s expressions are a key highlight—his seemingly exaggerated faces and reactions brighten the overall tone.
Lifenet Life Insurance: “Making the important things in life easy to understand.” (version)HIKAKIN, Fuwa-chan
This commercial features the popular talents HIKAKIN and Fuwa-chan, who became known nationwide thanks to YouTube.
Fuwa-chan energetically bursts into the dressing room, and although HIKAKIN is a bit flustered, he handles it deftly—an opening that draws you into the concept.
While the content is simple, explaining Lifenet Insurance’s services, their big reactions help convey the appeal of the offerings.
The pair’s signature exaggerated reactions and expressions turn life insurance—often seen as stiff—into something bright and lively.
Lifenet Life Insurance: “Father and Son — Let’s Try a Quote” VersionSeishiro Kato, Hakata Hanamaru and Daikichi
The LIFENET Insurance commercial “Father and Son: Let’s Try a Quote,” featuring Hakata Hanamaru and Daikichi along with Seishiro, began airing in October 2021.
Hanamaru plays the father, Seishiro plays the son, and Daikichi appears as the father’s friend.
The story shows the father proudly teaching his son how to get an insurance quote—something he picked up from his friend Daikichi.
Following his father’s instructions, Seishiro enters his date of birth and gender into his smartphone and checks the medical insurance option.
In just ten seconds, a personalized premium quote appears.
The ad clearly conveys how easy it is to get a quote.
Lifenet Life Insurance “Manzai: Toast Lead” VersionHakata Hanamaru Daikichi
Many people may have become interested in life insurance thanks to the manzai comedy duo Hakata Hanamaru-Daikichi.
LIFENET’s TV commercial, “Manzai: Toast Lead,” aired starting in January 2021.
In it, Hanamaru practices delivering LIFENET’s toast, highlighting that premiums can be made more affordable for families with children and that you can get a life insurance quote quickly.
The ad particularly emphasizes convenience and is aimed at families raising children, who often face higher expenses.
Lifenet Life Insurance: ‘Manzai – A younger junior wants to get insurance’ versionHakata Hanamaru Daikichi
This commercial features the popular manzai duo from Fukuoka Prefecture, Hakata Hanamaru and Daikichi, who also serve as MCs on a morning news program.
In their signature relaxed tone, they convey that Lifenet Insurance is approachable.
While the setup feels like they’re performing a manzai routine, the amusing twist is that there isn’t a single punchline.
Even though they’re simply explaining insurance in a light, easygoing manner, a sense of fun still comes through—and that, perhaps, is the duo’s charm.
Focus on the cast! Lifenet Insurance’s commercial. The friendly presentation is appealing (21–30)
Lifenet Life Insurance Estimate Try! “Bus PC Materials Request” VersionMisako Renbutsu
This is LIFENET Insurance’s commercial “Try a Quote! Bus PC Brochure Request,” featuring Misako Renbutsu.
When a woman presses the stop button to get off the bus, you hear the familiar “LIFENET Insurance~♪” voice from the ads.
Then, Renbutsu appears from seemingly nowhere to promote insurance for women—popping out from all directions in a surprise, now-you-see-her-now-you-don’t style.
In the final scene, she pulls out a laptop on the bus to explain the details, while the other women around her nod along, listening intently.
