Focus on the cast! Lifenet Life Insurance’s commercial features charming, approachable direction.
Among life insurance commercials, many people will remember LIFENET Insurance’s relatively casual style.
If you’ve seen the ads, just seeing the words “LIFENET Insurance” might make that sound logo play in your head.
LIFENET’s commercials have featured many popular actresses and celebrities loved by people of all ages, and the youth-oriented casting also drew attention.
In this article, we’ll showcase LIFENET Insurance’s commercials all at once.
Hope you find a spot that catches your interest.
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Focus on the cast! Lifenet Life Insurance’s commercial. The friendly presentation is appealing (11–20)
Lifenet Life Insurance “Level X (10) Insurance” EpisodeRuka Matsuda, Hiroki Iijima, Tetsuya Iwanaga, Hayato Onozuka
This is a cancer insurance commercial featuring four actors who co-starred in Kamen Rider Ex-Aid.
In addition to highlighting the product’s appeal, it also encourages viewers to periodically review their insurance coverage.
The Kamen Rider-style direction is striking, and it became a hot topic among fans.
Lifenet Insurance: The Big World and Little Matsuko-san ‘Don’t you think so?’ version / ‘Think for yourself’ version / ‘You don’t need insurance’ version / ‘Leaving it to others’ version /Matsuko Deluxe
Set against a backdrop of majestic nature, this Lifenet Insurance commercial is memorable for Matsuko Deluxe’s calm, matter-of-fact narration.
Built on the concept of a vast world and a small Matsuko, it delivers an uncharacteristically non-insurer-like message: “Maybe you don’t have to be tied down by the insurance that’s supposed to support your life.”
Lifenet Life Insurance: “Lifenet Life Insurance was beyond my expectations! HIKAKIN” (Commercial)HIKAKIN
This commercial features HIKAKIN using LIFENET Insurance’s service to try getting an insurance quote for the first time in his life.
It unfolds like a YouTube video, conveying the idea of making life insurance feel more approachable.
By showing both the smartphone screen and HIKAKIN’s face as he operates it, the spot lets viewers enjoy his reactions while clearly communicating the steps.
HIKAKIN’s expressions are a key highlight—his seemingly exaggerated faces and reactions brighten the overall tone.
Lifenet Life Insurance: “Making the important things in life easy to understand.” (version)HIKAKIN, Fuwa-chan
This commercial features the popular talents HIKAKIN and Fuwa-chan, who became known nationwide thanks to YouTube.
Fuwa-chan energetically bursts into the dressing room, and although HIKAKIN is a bit flustered, he handles it deftly—an opening that draws you into the concept.
While the content is simple, explaining Lifenet Insurance’s services, their big reactions help convey the appeal of the offerings.
The pair’s signature exaggerated reactions and expressions turn life insurance—often seen as stiff—into something bright and lively.
Lifenet Life Insurance “Manzai: Toast Lead” VersionHakata Hanamaru Daikichi
Many people may have become interested in life insurance thanks to the manzai comedy duo Hakata Hanamaru-Daikichi.
LIFENET’s TV commercial, “Manzai: Toast Lead,” aired starting in January 2021.
In it, Hanamaru practices delivering LIFENET’s toast, highlighting that premiums can be made more affordable for families with children and that you can get a life insurance quote quickly.
The ad particularly emphasizes convenience and is aimed at families raising children, who often face higher expenses.
Lifenet Life Insurance: ‘Manzai – A younger junior wants to get insurance’ versionHakata Hanamaru Daikichi
This commercial features the popular manzai duo from Fukuoka Prefecture, Hakata Hanamaru and Daikichi, who also serve as MCs on a morning news program.
In their signature relaxed tone, they convey that Lifenet Insurance is approachable.
While the setup feels like they’re performing a manzai routine, the amusing twist is that there isn’t a single punchline.
Even though they’re simply explaining insurance in a light, easygoing manner, a sense of fun still comes through—and that, perhaps, is the duo’s charm.
Focus on the cast! Lifenet Insurance’s commercial. The friendly presentation is appealing (21–30)
Lifenet Life Insurance Estimate Try! “Bus PC Materials Request” VersionMisako Renbutsu
This is LIFENET Insurance’s commercial “Try a Quote! Bus PC Brochure Request,” featuring Misako Renbutsu.
When a woman presses the stop button to get off the bus, you hear the familiar “LIFENET Insurance~♪” voice from the ads.
Then, Renbutsu appears from seemingly nowhere to promote insurance for women—popping out from all directions in a surprise, now-you-see-her-now-you-don’t style.
In the final scene, she pulls out a laptop on the bus to explain the details, while the other women around her nod along, listening intently.
