Lovely commercial jingle

Focus on Bassa’s dance: TV commercial for LINE Mobile / LINEMO

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

The commercials for LINEMO, launched in 2021 as a new SoftBank brand, continue to feature Tsubasa Honda as the main character, just like in the days of its predecessor brand, LINE MOBILE!

The upbeat “LINE Mobile Dance” has been carried over to LINEMO as well, showcased alongside a parody song set to the rhythm of ‘Ii Yudana.’

In this article, we’ll introduce not only the latest LINEMO commercials but also the LINE MOBILE commercials that used to air—all in one go!

In addition to Tsubasa Honda’s dancing, the appearance of cute characters makes for charming, catchy visuals you won’t want to miss!

Focus on Bassa’s dance: TV commercial for LINE Mobile / LINEMO

LINE MOBILE “LINE Mobile Dance – Real Users” versionTsubasa Honda, Yua Ashihara

Tsubasa Honda’s buzzworthy CM dance! The third installment is razor-sharp too, with cute blooper scenes: LINE MOBILE’s new TV commercial “LINE Mobile Dance: Real Users” and interview

This is the LINE Mobile commercial “LINE Mobile Dance: Real Users,” featuring Tsubasa Honda dancing in her signature cute, sharp, and charming style.

Just when you think the ad will kick off with “that” dance, Honda suddenly leaps out of the TV screen and listens to comments from users who say they switched to LINE Mobile.

After hearing their impressions, she joins them in the familiar dance routine.

The bunny character you often see in LINE stickers also makes a proper appearance and tags along.

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LINE MOBILE #LINEXmas 2019 On Christmas, I got dumped × Aimyon “Because I Fell in Love”Yui Takeuchi, Yuito Takeuchi, Rina

[LINE Xmas 2019] On Christmas, I got dumped × Aimyon “Because I Fell in Love”

A LINE Mobile commercial presented like a drama depicts the bittersweet romance of high schoolers, all the way through heartbreak: #LINEXmas 2019 ‘I Got Dumped at Christmas’ × Aimyon’s ‘Because I Fell in Love.’ It begins with the breakup scene, then rewinds to show moments of falling in love—scenes that are tender and heart-fluttering.

Aimyon’s ‘Because I Fell in Love,’ featured in the collaboration, serves as a tear-jerking BGM.

The LINE chat exchanges in the middle feel very realistic, don’t they?

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In conclusion

We introduced the latest LINEMO commercials and the former LINE MOBILE commercials, focusing on those featuring Tsubasa Honda. Many fans probably love Tsubasa Honda’s lively dance and parody singing, don’t they? We’re really looking forward to seeing what kind of commercials LINEMO will air in the future!